Top Household Cleaning Tools and Supplies Companies

Global Household Cleaning Tools and Supplies market size was valued at USD 11.41 Billion in 2023 and is poised to grow from USD 11.93 Billion in 2024 to USD 16.96 Billion by 2032, growing at a CAGR of 4.5% in the forecast period (2025-2032).

The major companies that have a stronghold in the intensely competitive household cleaning tools and supplies market are Procter & Gamble, SC Johnson, Reckitt Benckiser, and Unilever, chiefly based on their wide product portfolio, innovation, and strong distribution networks. Companies are differentiating themselves through sustainability, new technology, smart cleaning solutions. With strategic alliances, mergers and acquisitions, and increased attention on green products, international and regional markets are becoming more competitive. 'Procter & Gamble (P&G)', 'SC Johnson Professional', 'Reckitt Benckiser Group', 'Unilever', 'Johnson Diversey, Inc.', 'The Clorox Company', 'Colgate-Palmolive Company', 'Newell Brands (Rubbermaid)', 'S. C. Johnson & Son, Inc.', 'Henkel AG & Co. KGaA', 'Kärcher', 'Bissell Homecare, Inc.', 'Swiffer (Procter & Gamble)', 'Ecolab', 'Vileda (Freudenberg Group)'

Increased demand is derived from consumers' growing preference for environmentally friendly cleaning goods and equipment. Environmental awareness has made businesses and homes opt for non-toxic, biodegradable, and reusable cleaning equipment, and customers are opting for sustainable products in the industry. Such a trend is prevalent in industrialized economies, specifically those whose robust lawmaking systems enforce environmental-friendly goods.

Increase in Subscription Services: The use of subscription-based services for cleaning products is gaining popularity and becoming more prevalent. The customers such as the convenience of having cleaning supplies and consumables such as mops, wipes, and detergents delivered on a regular basis. This trend is spurred by the demand for contactless shopping and the quest for save time options that enable homes to have a consistent supply of necessary cleaning supplies that do not need to visit the market frequently.

The household cleaning tools and supplies market was led by North America due to the region's quality of living being higher and people becoming more hygienically conscious, which in turn increased the demand for cleaning products. Besides, the presence of major home cleaning supplies manufacturers and the introduction of new products by them are expected to enhance the growth of the market over the forecast period. In addition, the North America household cleaning tools and supplies market is driven due to the rapid growth of healthcare industries and rapid growth in Internet shopping, that has increased a variety of clean products such as mops, wipes, gloves, etc.