Household Cleaning Tools and Supplies Market
Report ID: SQMIG25I2033
Report ID: SQMIG25I2033
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Report ID:
SQMIG25I2033 |
Region:
Global |
Published Date: February, 2025
Pages:
196
|Tables:
91
|Figures:
71
Global Household Cleaning Tools and Supplies Market size was valued at USD 220.92 Billion in 2024 and is poised to grow from USD 232.41 Billion in 2025 to USD 348.64 Billion by 2033, growing at a CAGR of 5.2% during the forecast period (2026–2033).
This growth is on the rise because of increased focus on offering eco-friendly and chemical-free household cleaning products.
Major factors boosting the growth of the global household cleaning tools and supplies market rate are increasing demand for high-end automated home cleaning equipment. Apart from that, the rising increase in living standards is also highly increasing which in turn further propels the market growth in the forecast period of 2025 to 2032.
Moreover, the market is highly driven by the succeeding necessity for suitable and well-organized products. While the rapid increase in the demand for household cleaning tools and technological advancements is one of the major factors driving the global household cleaning tools and supplies market growth. Increasing disposable incomes, availability of smart cleaning tools and rising focus on introducing smart features owing to the increasing popularity of smart homes are highly impacting the growth of the household cleaning tools and supplies market. Furthermore, the various consumers are embracing latest technologies due to their hectic lifestyles, and due to the growing demand for suitable and efficient products and the growing consumer confidence globally, the thrifty and flourishing housing industry and the increasing demand for luxury household cleaning tools and supplies are also increasing the growth of the target market. The growing demand for domestic cleaning products which are modern and mechanized also contributes to this market's growth in the forecast period from 2025 to 2032. Moreover, the rapid surge in popularity of online shopping along with easy availability of such cleaning agents in various scents and amount will further present many opportunities which would contribute towards growth of the market.
Key Market Attributes
Procter & Gamble (P&G) recently announced in 2023 that it would put in great effort to ensure sustainable packaging for its household cleaning products, including well-known brands like Swiffer and Mr. Clean. The company promised to make all its packaging recyclable or reusable by 2025 to reduce its environmental footprint. This move is part of P&G's broader environmental initiatives in support of a circular economy and responds to the growing customer demand for more environmentally friendly products.
A whole new line of automated cleaning products for homes and businesses was added by SC Johnson Professional in 2023 to its product mix. The system consumes less water and detergent as well as performs cleaning operations effectively due to highly advanced sensors as well as superior technology. On the increasing trend in the house cleaning market toward more effective cleaning products that reduce environmental impacts, the launch reaffirms the commitment of the firm toward innovation as well as protection of the environment.
Reckitt Benckiser rolled out a series of eco-friendly products called Seventh Generation in 2023 to expand its offering of environmentally friendly cleaning solutions. Plant-based components and packaging friendly to the environment characterize the new products. The company continues the track it had adopted across the world by making provision for cleaners that are less hazardous to the environment because consumers increasingly require nontoxic, safe products. The expansion of its green product range is improving its competitive position in the expanding market for environmentally friendly household cleaning products.
Market snapshot - 2026-2033
Global Market Size
USD 210 billion
Largest Segment
Offline Retail
Fastest Growth
Online Retail
Growth Rate
5.2% CAGR
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Global Household Cleaning Tools and Supplies Market is segmented by Tools Type, Distribution Channel, Price Range, End-User and region. Based on Tools Type, the market is segmented into Cleaning Tool/ Brushes, Dustpans, Buckets, Dusters, Brooms and Others. Based on Distribution Channel, the market is segmented into Hypermarket/ Supermarket, Wholesaler, Specialty Store and Online. Based on Price Range, the market is segmented into Low and Medium. Based on End-User, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Product Type
As per the global household cleaning tools and supplies market analysis, the demand for mops & broom products exceeded USD 6.5 billion by 2027. Mops are considered effective while removing dust and dirt from floor and other surfaces and help to maintain proper hygiene in the residential and workspace thus supporting its sales in the global market. Moreover, rapid urbanization and expansion of residential housing construction is predicted to increase the demand for different cleaning tools and supplies, thereby driving the market demand. Additionally, the advent of newer technologies to support the need for fatigue-free and time-saving cleaning will support the growth of the market. Further, the increasing demand for microfiber-based mops in the global market drives product demand. Microfibre mops, which are found to have many advantages, that is, increased absorbency that traps fine dust particles, more and more tend to be seen in the realm of household cleaning.
In coming years, a significant increase of the wipes market is expected as the major thrust behind it are the customer wishes for easy disposable, versatile products for cleaning that can be dispensed with by just throwing, especially among a busy schedule like that of in households. They are commonly noticed in houses. As customers increasingly opt for efficient and time-saving cleaning solutions, the market is expanding because of the increased desire for eco-friendly and disinfecting wipes. Further, advances in sustainable and biodegradable wipes increase their attractiveness in the environmentally concerned market.
Analysis By End Users
Based on the 2024 global household cleaning tools and supplies market forecast, the largest share of the market goes to offline retail, as it is the largest end user. Consumers still prefer buying cleaning supplies at a physical location, as they can touch and inspect goods before purchasing and compare various items. Such a demand is particularly strong for large purchases or for specialist equipment that requires a hands-on approach. Supermarkets, hypermarkets, and specialized stores are offline retail companies that offer a wide range of cleaning products directly accessible to customers. Due to conventional purchasing habits and in-store customer care, this practice of offline retail remains the leading business in those markets where e-commerce is still not penetrating.
In the next few years, the online sector of retail is expected to grow at the speediest pace because consumers increasingly want the convenience of home purchase. The e-commerce sites, such as Amazon, and other direct-to-consumer business models are gaining popularity because they offer customers more choices, competitive pricing, and home delivery services. Online sales are increasing, partly due to the popularity of smart home cleaning solutions and the growth of subscription-based cleaning product services. This trend is predicted to continue since customers will be more accustomed to buying online and, therefore, online retail is going to acquire a larger percentage of the market.
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The household cleaning tools and supplies market was led by North America due to the region's quality of living being higher and people becoming more hygienically conscious, which in turn increased the demand for cleaning products. Besides, the presence of major home cleaning supplies manufacturers and the introduction of new products by them are expected to enhance the growth of the market over the forecast period. In addition, the North America household cleaning tools and supplies market is driven due to the rapid growth of healthcare industries and rapid growth in Internet shopping, that has increased a variety of clean products such as mops, wipes, gloves, etc.
United States leads the North American market due to its developed retail framework and strong demand for cleaning materials in residential and commercial spaces. Convenience, hygiene, and cleanliness preferences are significant market drivers among consumers. Moreover, consumer behavior is changing because of increasing knowledge about eco-friendly and sustainable cleaning products. This further amplifies market demand due to the numerous choices available for purchase from online and offline retail stores, ranging from smart house cleaners to environmentally friendly cleaning utensils. In the U.S. market, during the projection period, it is expected to continue its leadership in market share based on an increased trend toward new, multi-purpose cleaning products.
The household cleaning tools and supplies market is expected to rise considerably in Asia-Pacific over the course of the projection period. The demand for cleaning goods is mainly driven by the fast urbanization, the growth of the middle class, and the rising disposable income of the region. Customers are increasingly buying cleaning goods online as e-commerce platforms and contemporary retail channels gain traction. Growing awareness of environmental problems and dangers chemical cleaning agents pose to human health is also driving a shift in the region toward green cleaning solutions. Asia-Pacific is predicted to grow considerably in future years because it has massive spending on convenience-based products and smart home technology.
Europe is going to be at the top for the household cleaning tools and supplies market in the forecast period. The adoption of green cleaning solutions has accelerated because of the region's strong consumer awareness of sustainability and eco-friendly products. The industry is expanding due to strict laws governing the use of chemicals in cleaning products and rising customer demand for non-toxic, safe substitutes. Leading nations in this trend include France, Germany, and the United Kingdom. In addition, more focus on smart cleaning products and advanced cleaning technology is further boosting the market leadership for Europe and setting it up for future dominance.
Over the forecast period, Latin America is expected to dominate the market due to growing demand in countries such as Brazil, Mexico, and Argentina. There is a strong need for high-quality, efficient cleaning solutions because the middle class is growing, and discretionary money is increasing. There is also a growing increase in using more environmentally friendly cleaning products because of growing environmental consciousness. Furthermore, the more varied cleaning solutions are now more easily accessed due to retail development, online and offline. This market position is further bolstered in Latin America due to the rising demand for handy homecare items and smart cleaning solutions, which will propel steady expansion throughout the course of the projection period.
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Drivers
Increasing Demand for Eco-Friendly Cleaning Goods
Increasing Innovation in Cleaning Solutions Technology
Restraints
Expensive Smart Cleaning Equipment
Prevalence of Counterfeit Products
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The major companies that have a stronghold in the intensely competitive household cleaning tools and supplies market are Procter & Gamble, SC Johnson, Reckitt Benckiser, and Unilever, chiefly based on their wide product portfolio, innovation, and strong distribution networks. Companies are differentiating themselves through sustainability, new technology, smart cleaning solutions. With strategic alliances, mergers and acquisitions, and increased attention on green products, international and regional markets are becoming more competitive.
Top Player’s Company Profile
Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global household cleaning tools and supplies market outlook is changing steadily because of several factors, including increased disposable incomes, technical improvements in smart cleaning devices, and growing consumer desire for sustainable products. The online retail category is expected to grow significantly due to convenience and subscription services, even if offline retail is still the most popular sales channel. However, while Asia-Pacific and Latin America have tremendous growth potential, regional markets like North America and Europe continue to lead the way. Innovation pervades the competitive environment: significant competition is focusing on green solutions and the latest in cleaning technology for the evolving customer mandate. The most important areas are expanding on sustainability, efficiency, and convenience as the focus on this industry goes into the future.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 220.92 Billion |
| Market size value in 2033 | USD 348.64 Billion |
| Growth Rate | 5.2% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Household Cleaning Tools and Supplies Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Household Cleaning Tools and Supplies Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Household Cleaning Tools and Supplies Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Household Cleaning Tools and Supplies Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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