Household Beauty Appliances Market Size

Global Household Beauty Appliances Market size was valued at USD 8.5 billion in 2023 and is poised to grow from USD 9.0 billion in 2024 to USD 14.24 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032). 

Growing consumer awareness and beauty consciousness, convenience of household beauty appliances, rising disposable income of people, expansion of e-commerce industry, product innovation, and influence of social media beauty trends are slated to boost the adoption of household beauty appliances in the future.

Increasing aesthetic awareness on a global level has led to high spending on personal care among all types of people. Surge in disposable income is also playing a vital role in promoting the sales of household beauty appliances on a global level. Growing preference of consumers to spend on personal care and aesthetic beauty products that they can use from the comfort of their homes is also expected to bolster market development.

Advancements in beauty technology have led to the innovation of novel household beauty appliances featuring artificial intelligence and smart sensors to provide the best experience for consumers. AI-powered skin analyzers that can recommend customized skincare routines are gaining massive popularity among all types of consumers around the world. The ability to reduce frequent salon visits and offer long-term cost savings are also helping promote the global household beauty appliances market growth in the long run.

The boom in e-commerce industry and rising popularity of different beauty trends via social media and celebrity endorsements are also forecasted to influence the demand for household beauty appliances going forward. On the contrary, high costs of advanced beauty appliances, competition from professional services, lack of awareness in emerging countries, safety and efficacy concerns, short product lifecycles, and regulatory compliance hurdles are estimated to hurt the adoption of household beauty appliances across the study period and beyond.

Key Market Attributes

In January 2025, Heirloom Beauty, a provider of science-backed skincare products announced the launch of a new at-home light therapy mask. The FDA-approved seven-Wavelength LED Light Therapy Mask is designed to address multiple skin concerns such as acne, fine lines, hyperpigmentation, redness, inflammation, and uneven skin tone. Users can effectively treat their skin by using the device for only 21 minutes a day and offer professional salon-like results from the comfort of their homes. The novel LED Light Therapy Mask is available for consumers to purchase at a price tag of USD 300.

In May 2024, Philips India, the Indian subsidiary of Dutch multinational conglomerate Philips announced the launch of a new limited-edition trimmer in collaboration with Virat Kohli, an Indian cricketer. The new product is engineered with skin-friendly stainless steel and self-sharpening blades to provide a seamless and comfortable trimming experience for males at home. The product comes with a SkinProtect comb and rounded tips to minimize the risk of cuts and offers trimming capabilities ranging from 0.5mm to 5/7mm.

In February 2024, Nu Skin Enterprises, a leading beauty and wellness company announced the launch of a new smart beauty and wellness device. Nu Skin RenuSpa iO is designed to promote overall wellness and body confidence through skin stimulation. This novel device utilizes patent-pending adaptive microcurrent technology to provide a smooth and comfortable massage along with skin stimulation. The device is designed to be used on upper and lower legs, arms and abdomen. Users can connect the device with Nu Skin Vera® app to view live data insights throughout your personalized RenuSpa iO experience.

Household beauty appliance manufacturers are continually investing in product innovation to differentiate themselves from the competition. Collaborating and partnering with celebrities for advertisement and product development is a trend that is picking up pace in the global household beauty appliances industry. Integration of advanced technologies such as artificial intelligence and machine learning can also help companies create novel household beauty appliances for tech savvy consumers around the world.