USD 8.5 billion
Household Beauty Appliances Market Size, Share, and Growth Analysis
Household Beauty Appliances Market By Product (Haircare, Skincare), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25P2028 |
Region:
Global |
Published Date: March, 2025
Pages:
191
|Tables:
65
|Figures:
68
Format -
Household Beauty Appliances Market Insights
Global Household Beauty Appliances Market size was valued at USD 8.5 billion in 2023 and is poised to grow from USD 9.0 billion in 2024 to USD 14.24 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).
Growing consumer awareness and beauty consciousness, convenience of household beauty appliances, rising disposable income of people, expansion of e-commerce industry, product innovation, and influence of social media beauty trends are slated to boost the adoption of household beauty appliances in the future.
Increasing aesthetic awareness on a global level has led to high spending on personal care among all types of people. Surge in disposable income is also playing a vital role in promoting the sales of household beauty appliances on a global level. Growing preference of consumers to spend on personal care and aesthetic beauty products that they can use from the comfort of their homes is also expected to bolster market development.
Advancements in beauty technology have led to the innovation of novel household beauty appliances featuring artificial intelligence and smart sensors to provide the best experience for consumers. AI-powered skin analyzers that can recommend customized skincare routines are gaining massive popularity among all types of consumers around the world. The ability to reduce frequent salon visits and offer long-term cost savings are also helping promote the global household beauty appliances market growth in the long run.
The boom in e-commerce industry and rising popularity of different beauty trends via social media and celebrity endorsements are also forecasted to influence the demand for household beauty appliances going forward. On the contrary, high costs of advanced beauty appliances, competition from professional services, lack of awareness in emerging countries, safety and efficacy concerns, short product lifecycles, and regulatory compliance hurdles are estimated to hurt the adoption of household beauty appliances across the study period and beyond.
Key Market Attributes
In January 2025, Heirloom Beauty, a provider of science-backed skincare products announced the launch of a new at-home light therapy mask. The FDA-approved seven-Wavelength LED Light Therapy Mask is designed to address multiple skin concerns such as acne, fine lines, hyperpigmentation, redness, inflammation, and uneven skin tone. Users can effectively treat their skin by using the device for only 21 minutes a day and offer professional salon-like results from the comfort of their homes. The novel LED Light Therapy Mask is available for consumers to purchase at a price tag of USD 300.
In May 2024, Philips India, the Indian subsidiary of Dutch multinational conglomerate Philips announced the launch of a new limited-edition trimmer in collaboration with Virat Kohli, an Indian cricketer. The new product is engineered with skin-friendly stainless steel and self-sharpening blades to provide a seamless and comfortable trimming experience for males at home. The product comes with a SkinProtect comb and rounded tips to minimize the risk of cuts and offers trimming capabilities ranging from 0.5mm to 5/7mm.
In February 2024, Nu Skin Enterprises, a leading beauty and wellness company announced the launch of a new smart beauty and wellness device. Nu Skin RenuSpa iO is designed to promote overall wellness and body confidence through skin stimulation. This novel device utilizes patent-pending adaptive microcurrent technology to provide a smooth and comfortable massage along with skin stimulation. The device is designed to be used on upper and lower legs, arms and abdomen. Users can connect the device with Nu Skin Vera® app to view live data insights throughout your personalized RenuSpa iO experience.
Household beauty appliance manufacturers are continually investing in product innovation to differentiate themselves from the competition. Collaborating and partnering with celebrities for advertisement and product development is a trend that is picking up pace in the global household beauty appliances industry. Integration of advanced technologies such as artificial intelligence and machine learning can also help companies create novel household beauty appliances for tech savvy consumers around the world.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Haircare
Fastest Growth
Skincare
Growth Rate
5.9% CAGR
Global Household Beauty Appliances Market ($ Bn)
Country Share for North America Region (%)
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Household Beauty Appliances Market Segments Analysis
Global Household Beauty Appliances Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Haircare, Skincare, Facial Care, Body Care and Others. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Product
The haircare segment is anticipated to account for the highest global household beauty appliances market share over the coming years. The growing number of people facing hair loss issues and high demand for effective hair removal devices are expected to bolster the dominance of this segment. Hair dryers, epilators, curling irons, etc. Are some of the most widely used haircare beauty appliances. Continual launch of new household haircare appliances around the world are also slated to cement the dominance of this segment through 2032 and beyond. Rising emphasis on personal grooming in men and women is also forecasted to offer new opportunities via this segment.
On the other hand, the demand for skincare appliances is estimated to rise at a phenomenal CAGR in the future. Growing adoption of personalized skin care regimes and rising awareness regarding skincare around the world are anticipated to help create new opportunities via this segment. Massagers, steamers, and body exfoliators are some highly used skincare appliances among consumers. The surge in popularity of novel skincare trends owing to social media and celebrity endorsements is also expected to boost the sales of household beauty appliances focused on skincare applications. Adoption of skin care routines by all age groups are also slated to help boost revenue generation through this segment.
Analysis by Distribution Channel
Supermarkets/hypermarkets are estimated to account for the highest sales of household beauty appliances going forward. Consumer preference to check and get a feel of the actual appliance in person at supermarkets is projected to bolster the dominance of this segment. Availability of a wide variety of household beauty appliances to choose from and discount offers are also expected to cement the high global household beauty appliances market share of supermarkets/hypermarkets. The availability of a robust retail infrastructure with multiple supermarket/hypermarket chains around the world are also predicted to boost business scope in the future. The hands-on product experience instils trust among buyers thereby encouraging consumers to purchase the product.
The sales of household beauty appliances are slated to increase at a rapid pace via online channels across the study period and beyond. Changes in consumer preference for shopping, rising penetration of e-commerce platforms, and growing availability of different products on online stores are helping this segment create a new business scope. Fast doorstep delivery, huge discounts, and genuine customer reviews are also expected to boost sales of household beauty appliances via online channels through 2032. The growing influence of social medical personalities and rise of affiliate marketing are also expected to present new opportunities for household beauty appliances vendors focusing on this segment in the long run.
Global Household Beauty Appliances Market By Product
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Household Beauty Appliances Market Regional Insights
Most household beauty appliances sales on a global level are expected to come from North America in the future. Adoption of fast-paced lifestyles, growing societal pressure to maintain aesthetic perfection, growing popularity of different beauty trends, and high consumer spending potential are cementing the dominance of this region.
The United States is slated to emerge as the most rewarding country in the North American region. Growing adoption of personalized beauty routines, rising awareness regarding skincare and haircare, and increasing influence of social media beauty trends are helping boost adoption of household beauty appliances in this region.
Asia Pacific is estimated to emerge as the fastest expanding regional market for household beauty appliance vendors going forward. Increase in aesthetic awareness among people, rising disposable income, and rapidly evolving beauty trends and preferences are expected to bolster the demand for household beauty appliances going forward.
Flourishing e-commerce activity, growing influence of Western and Korean beauty trends, and increasing consumer spending potential are helping boost sales of household beauty appliances in India, China, and Japan. Growing availability of household beauty appliances equipped with advanced technologies is helping China emerge as the dominant country in the Asia Pacific.
Europe is also anticipated to witness a significant hike in demand for household beauty appliances in the long run. The presence of a beauty-conscious culture in most European countries, rising preference for at-home beauty treatments, and rising proliferation of e-commerce platforms are helping create new opportunities in this region.
Germany is expected to lead the sales of household beauty appliances owing to high consumer spending potential, growing aesthetic awareness, and presence of multiple beauty brands. Italy, France, and the United Kingdom are slated to be other opportune countries for household beauty appliances suppliers operating in the European region.
Rising purchasing power of consumers in Latin America and high emphasis on beauty in multiple Latin American country cultures are slated to boost the demand for household beauty appliances. Cultural significance and impact on self-esteem through beauty is what makes Brazil a highly opportune country in Latin America. Increasing influence of social media beauty trends and growing urbanization are also expected to play a vital role in promoting the adoption of household beauty appliances in Latin American countries through 2032 and beyond.
Global Household Beauty Appliances Market By Region
- Largest
- Fastest
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Household Beauty Appliances Market Dynamics
Drivers
Multifunctionality and Product Diversification
- Household beauty appliances manufacturers are focusing on launching multifunctional beauty devices that address multiple beauty concerns and needs of consumers. Household beauty appliances that come with combined cleansing, toning, and anti-aging treatment capabilities are expected to gain massive popularity and drive sales potential for all companies in the long run.
Influence of Social Media Beauty Trends
- Beauty trends around the world are largely influenced by social media and celebrity endorsements these days. Growing number of celebrities and influencers endorsing household beauty appliances and manufacturers of these devices aligning their strategies with social beauty trends are forecasted to bolster the global household beauty appliances market outlook going forward.
Restraints
High Costs of Advanced Beauty Appliances
- Advanced household beauty appliances equipped with novel technologies and made from premium materials often come with a hefty price tag. These high costs of advanced beauty appliances are expected to impede their adoption in price sensitive markets and deter potential buyers with limited spending potential around the world.
Competition from Professional Services
- Professional salons and beauty clinics that offer beauty treatments cannot be replicated using household beauty appliances. Increasing preference for professional services among consumers around the world is expected to hinder the adoption of household beauty appliances on a global level across the study period and beyond. This restraint is especially prominent in developed countries with high consumer spending potential.
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Household Beauty Appliances Market Competitive Landscape
Household beauty appliance companies should focus on launching new products to stay competitive. Collaborations with celebrities and the use of unique marketing strategies can help household beauty appliance suppliers enhance their sales potential. Providing products for women is expected to be more lucrative for companies as per this global household beauty appliances market forecast.
Top Player’s Company Profiles
- Koninklijke Philips N.V. (Netherlands)
- Home Skinovation (Israel)
- Conair Corporation (United States)
- Dyson (United Kingdom)
- Braun (Germany)
- Vega (India)
- Kao Corp. (Japan)
- Syska (India)
- Panasonic Corporation (Japan)
- Carol Cole Company (United States)
- Croma (India)
- L’Oreal SA (France)
Recent Developments
- In November 2024, MANSCAPED®, a renowned men’s grooming and lifestyle brand partnered with Best Buy Canada to establish its presence in the Canadian retail industry. All MANSCAPED’s grooming tools and curated kits were made available in Best Buy Canada’s online and offline stores.
- In October 2024, Andis® Company, a leading supplier of premium handheld barbering tools announced the launch of its new innovative Explorer Series trimmers. The new specialized trimmers are designed for optimal grooming experience and offer consumers the chance to choose from 20 different cut lengths.
- In February 2024, Braun, a German electronics brand and subsidiary of Procter & Gamble announced the launch of the world’s first fully connected IPL system. The Braun Skin i·expert automatically adapts the energy to your skin tone providing you with an active real-time personalized treatment guidance per body area, all in the comfort of your own home.
Household Beauty Appliances Key Market Trends
- Integration of Smart Technology: Household beauty appliance companies should focus on integrating advanced and smart technologies in their offerings to offer personalized treatments and real-time feedback for consumers. Smart household beauty appliances that can easily adapt to varying skin conditions and user requirements are expected to be highly popular and preferred among consumers in the long run.
- Portable and Travel-Friendly Designs: Household beauty appliance manufacturers are expected to invest in the development of portable and compact designs to support the on-the-go lifestyle of consumers. The growing popularity of tourism among people is also expected to help generate new opportunities for companies via this household beauty appliances market trend on a global level through 2032.
Household Beauty Appliances Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising aesthetic awareness among people and growing disposable income around the world are projected to primarily drive the sales of household beauty appliances in the future. On the contrary, high costs of advanced beauty appliances and competition from professional services are expected to inhibit the demand for household beauty appliances in the long run. North America is expected to spearhead the global household beauty appliances demand owing to high consumer spending potential and societal pressure to look aesthetically perfect. Integration of smart technologies and development of portable designs are also expected to help household beauty appliance companies enhance their sales potential across the forecast period.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 8.5 billion |
| Market size value in 2032 | USD 14.24 billion |
| Growth Rate | 5.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Household Beauty Appliances Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Household Beauty Appliances Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Household Beauty Appliances Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Household Beauty Appliances Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Household Beauty Appliances Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Household Beauty Appliances Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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