Hong Kong Liquid Hand Soap Market Size, Share, Growth Analysis, By Type(Moisturizing and Antibacterial), By Distribution Channel(Superstores and Online Platforms) - Industry Forecast 2024-2031

Hong Kong Liquid Hand Soap Market size was valued at USD 34.90 million in 2022 and is poised to grow from USD 37.34 million in 2023 to USD 64.16 million by 2031, growing at a CAGR of 7% during the forecast period (2024-2031).

Hong Kong is a densely populated city where hygiene is of utmost importance. Liquid hand soap is an essential tool in maintaining cleanliness and preventing the spread of germs. Hong Kong manufacturers offer a variety of liquid hand soaps that cater to different preferences and needs. Some soaps are formulated with moisturizers to prevent dryness and irritation, while others have antibacterial properties for added protection against harmful bacteria. Popular scents include lavender, tea tree, and citrus, among others. Hong Kong manufacturers prioritize using safe and environmentally friendly ingredients in their liquid hand soaps. Some companies even offer refillable options to reduce waste and promote sustainability. Overall, the liquid hand soap market in Hong Kong is diverse.

Major companies in the sector are concentrating on developing sustainable hygiene products with a focus on natural, biodegradable, and non-toxic ingredients, with reusable and recyclable packaging materials, in response to the growing consumer preference for biodegradable liquid hand washes that naturally decompose over time. According to a survey by CleanLink in August 2022, up from 24% in 2020, over 30% of Hong Kong consumers are aware of the numerous harmful environmental effects caused by non-biodegradable items. It is predicted that this increase in knowledge would lead to a greater uptake of green liquid hand wipes in Hong Kong. According to a Morning Post report from October 2022, males are more likely than women to use bar soaps, while men are more likely to use liquid hand soaps. According to the survey, the main reason why women are using liquid hand soap more frequently than bar soap is because bar soaps are more abrasive and can completely dry out the skin. In contrast, moisturisers are frequently found in liquid soaps.

Hong Kong Liquid Hand Soap Market is poised to grow at a sustainable CAGR for the next forecast year.