USD 3.9 billion
Healthcare Gamification Market Size, Share, and Growth Analysis
Healthcare Gamification Market By Gamification Type (Behavior Change, Education & Training), By Product (Consumer-Based Solutions, Enterprise-Based Solutions), By Game Type (Casual Games, Exercise Games), By Application, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35G2128 |
Region:
Global |
Published Date: January, 2025
Pages:
233
|Tables:
88
|Figures:
76
Format -
Healthcare Gamification Market Insights
Healthcare Gamification Market size was valued at USD 3.9 billion in 2023 and is poised to grow from USD 4.37 billion in 2024 to USD 10.82 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).
Medical gamification applications have emerged as a potential platform for collecting relevant patient data. These apps help doctors prescribe personalized medicine by motivating patients and caregivers to provide more feedback. The data collected can also be used by healthcare workers to produce products, medicines, and treatments tailored to the needs of their target customers. As a result, the demand for healthcare gamification tools is steadily increasing.
Patient acceptance is a major growth driver for the global medical gamification market. However, the low acceptance and penetration of games in the healthcare sector in developing countries like India is a major factor hampering the growth of the market. Also, due to low penetration, patients are unaware of these applications and tools. Moreover, it is difficult to predict the psychology of patients/users using digital applications/tools. These factors are expected to hinder the growth forecast of the global healthcare gamification market.
The demand for wearable technology is steadily growing and has the potential to change people's lifestyles and well-being. Rising penetration of 4G and 5G networks and rising disposable incomes in countries such as India, China and Thailand have fueled the adoption of wearables. In addition, continued investment in technology to support the growth of digitalization is opening up new opportunities for wearable devices that help modern lifestyles. Growing penetration and sales of wearable devices such as smart watches and wristbands are expected to open up opportunities in the medical gamification market over the next few years.
US Healthcare Gamification Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Exercise games
Fastest Growth
Exercise games
Growth Rate
12.0% CAGR
Global Healthcare Gamification Market by Platform ($ Bn)
Country Share for North America Region (%)
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Healthcare Gamification Market Segments Analysis
Global Healthcare Gamification Market is segmented by Gamification Type, Product, Game Type, Application and region. Based on Gamification Type, the market is segmented into Behavior Change, Education & Training and Rehabilitation. Based on Product, the market is segmented into Consumer-Based Solutions and Enterprise-Based Solutions. Based on Game Type, the market is segmented into Casual Games, Exercise Games and serious games. Based on Application, the market is segmented into Fitness Management, Medical Training & Education, Medication Management and Mental Health. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Healthcare Gamification Market Analysis by Product Type
With increasing adoption rates among children and seniors over the age of 50, casual games improve cognitive skills and drive companies to offer a wide range of fun casual games, leading to the largest market share occupies. However, exercise games are expected to grow more rapidly in the next few years as they consist of fitness and interactive movement games.
Global Healthcare Gamification Market by Platform
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Healthcare Gamification Market Regional Insights
Globally, North America holds the major share of the global healthcare gamification market and is expected to grow at a significant rate in the coming years. Factors such as higher adoption rate and increasingly aware user base are some of the primary factors leading to the regional growth.
The Asia Pacific region also shows substantial growth in the gamification healthcare market primarily due to the growing population. The Asia-Pacific region held a dominant share of the global healthcare gamification market analysis. The growing adoption of consumer and enterprise-based healthcare games by hospitals, clinics, diagnostic labs, educational institutes, and companies is the main factor driving the Asia-Pacific healthcare gamification market. In addition, organizations and companies operate in China and Japan using gamification strategies for marketing campaigns, advertising, customer interaction, and sales. The rising desire for cloud-based gamified solutions among businesses due to less implementation costs has also contributed to the market's growth. The growing awareness of healthcare games and their associated benefits is propelling the healthcare gamification market demand.
Global Healthcare Gamification Market By Region
- Largest
- Fastest
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Healthcare Gamification Market Dynamics
Healthcare Gamification Market Drivers
Technological Advancements to Bolster Market Growth
- Growing global awareness of the benefits of using gamification applications in healthcare is expected to be a major growth driver for the medical gamification market during forecast period. Additionally, the growth of the elderly population globally is expected to drive the market forward.
Healthcare Gamification Market Restraints
Issues with Failure to Hinder Market Growth
- Game design and content play an important role in consumer acceptance of games. Medical games are designed to improve users' clinical outcomes. However, the serious content of the game can lead to a loss of games character, fun, motivation, which in turn can lead to boredom. Additionally, hospitals, clinics, diagnostic laboratories, and educational institutions have different content requirements. As a result, users' misconceptions about the game will lead to game failure. Poor user acceptance and awareness is expected to hinder the growth of the market.
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Healthcare Gamification Market Competitive Landscape
The Global Healthcare Gamification Market is highly fragmented with the presence of several small and large market players operating all over the world. Major companies of the market are implementing several business strategies such as new product launches, acquisition & mergers, collaboration, and partnerships for the expansion of their geographical presence and their product portfolio.
Top Players in Healthcare Gamification Market
- Ayogo Health Solutions (Canada)
- BetterUp (US)
- Cognetivity Neurosciences (UK)
- Constant Therapy Health (US)
- EveryMove (US)
- Fitbit (US)
- Game Therapeutics (Japan)
- Hubbub Health (US)
- Kaia Health (Germany)
- Mango Health (US)
- MedRhythms (US)
- MindMaze (Switzerland)
- Omada Health (US)
- Pear Therapeutics (US)
- Reflexion Health (US)
- SuperBetter Labs (US)
- Zeebo (Brazil)
Healthcare Gamification Market Recent Developments
- In March 2022, GOQii Inc., a well-established Indian fitness technology company, collaborated with Animoca Brands, a Hong Kong-based game software company. With this collaboration, the companies aimed to provide various offerings, such as healthy behaviors and gamified fitness actions by leveraging blockchain tokens and creating a metaverse ecosystem in preventive healthcare.
- In March 2022, GOQii Inc., a well-established Indian fitness technology company, collaborated with Animoca Brands, a Hong Kong-based game software company. With this collaboration, the companies aimed to provide various offerings, such as healthy behaviors and gamified fitness actions by leveraging blockchain tokens and creating a metaverse ecosystem in preventive healthcare.
Healthcare Gamification Key Market Trends
- The market for gamification in healthcare is growing, including smartwatches, wellness applications, and fitness monitoring devices. To comply with social distancing standards while improving contact, assessing patient health, and ultimately improving outcomes, doctors and healthcare professionals are using gamification systems to monitor patient recovery. I'm starting to monitor the process. To ensure medical education and ensure patient safety, medical institutions such as hospitals and medical schools are also implementing various gamification technologies such as AR/VR reality.
Healthcare Gamification Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global healthcare gamification market analysis, With the advent of new health technologies and medicines, people are living longer. All countries in the world are experiencing an increase in the size and proportion of the elderly in the population. According to the World Health Organization, the population over the age of 60 will grow from 1 billion in 2020 to 1.4 billion in 2050. As older people age, they can suffer from mental illness, anxiety, depression, dementia, diabetes, hearing loss, refractive errors, osteoarthritis, and more. Health Games allows users to make appointments, track health progress and medications. You can also interact with doctors and participants for effective treatment of the disease. Rising geriatric population is expected to provide growth opportunities for the global healthcare gamification market during the forecast period.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.9 billion |
| Market size value in 2032 | USD 10.82 billion |
| Growth Rate | 12.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Healthcare Gamification Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Healthcare Gamification Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Healthcare Gamification Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Healthcare Gamification Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Healthcare Gamification Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Healthcare Gamification Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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