Consumer Healthcare Market Size, Share, Growth Analysis, By Over-The-Counter(Analgesics, Cold, Cough & Flu Products, Weight Loss Products), By Sports Nutrition(Sports Supplements, Vitamins, Minerals, Amino Acids), By Vitamins and Dietary Supplements(Vitamins, Botanicals, Minerals, Proteins & Amino Acids), By Weight Management and Wellbeing(Meals, Beverages, Supplements), By Herbal/Traditional Products(Pharmaceuticals, Food & beverages, Personal care), By Allergy Care(Nasal Spray, Antihistamine Medication, Eye Drops, Paediatric Health), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35D2021 | Region: Global | Published Date: April, 2024
Pages: 219 |Tables: 187 |Figures: 82

Consumer Healthcare Market Insights

Global Consumer Healthcare Market size was valued at USD 364.41 billion in 2019 and is poised to grow from USD 391.49 billion in 2023 to USD 694.58 billion by 2031, growing at a CAGR of 7.43% during the forecast period (2024-2031).

Products for wellness, oral health, nutrition, and skin health are all part of consumer healthcare. The majority of consumer healthcare goods are over-the-counter (OTC) medications, including vitamins and mineral supplements, which are offered directly to customers without a prescription from a medical expert. OTC medications include several varieties of toothpaste, mouthwash, eye drops, wart removers, first aid creams and ointments containing antibiotics, and even shampoos for dandruff.

One other element boosting the expansion of the global consumer healthcare market is the ageing population, which is more prone to getting ailments.

The market is also expanding as a result of the rising acceptance of OTC products among the senior population. The availability of fake products that contain an inaccurate amount of active pharmaceutical ingredient (API), a low-quality or incorrect API, and contaminants hinders the market's expansion.

The governments of various nations are, however, launching a variety of initiatives to limit the production and distribution of counterfeit consumer healthcare products, which in turn is paving the way for the expansion of consumer healthcare products that are dependable and trusted.

Given that consumers are compelled to forgo prescription medications in favour of less expensive alternatives, rising healthcare expenses are a crucial factor that may present a lucrative growth potential for the consumer healthcare market. The shift from traditional to online shopping platforms has the potential to offer industry participants in the consumer healthcare market with enticing growth prospects. Numerous vitamin health products, protein drinks, and supplements are available online from websites like PharmEasy, vitacost.com, healthkart.com, MedlinePlus, and vivavitamins.com.

US Consumer Healthcare Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 364.41 billion

Largest Segment

Food & beverages

Fastest Growth

Food & beverages

Growth Rate

7.43% CAGR

Global Consumer Healthcare Market ($ Bn)
Country Share for Asia pacific Region (%)

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Consumer Healthcare Market Segmental Analysis

By Over-the-counter (OTC), the consumer healthcare market is segmented into analgesics, cold, cough & flu products, weight loss products, gastrointestinal products, skin products, mineral, and vitamin supplements, sleeping aids, ophthalmic products, others. By sports nutrition, the consumer healthcare market is segmented into sports supplements, vitamins, minerals, amino acids, probiotics, omega -3 fatty acids, and carbohydrates. By vitamins and dietary supplements, the consumer healthcare market is segmented into vitamins, botanicals, minerals, proteins & amino acids, omega fatty acids, others. By weight management and wellbeing, the consumer healthcare market is segmented into meals, beverages, supplements. By herbal/traditional products, the global consumer healthcare market is segmented into pharmaceuticals, food & beverages, personal care. By allergy care, the consumer healthcare market is segmented into nasal spray, antihistamine medication, eye drops & paediatric. By region, the market categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Sleeping Aids and Gastrointestinal Products are Holding over 45% of Consumer Healthcare Market

OTC medications are expected to hold its dominance over the coming years, while dietary supplements are expected to expand at the fastest CAGR over the forecast period. As per research published by SkyQuest technology Consulting, Sleeping aids and gastrointestinal products held over 45% of the global consumer healthcare market and they are likely to continue to the same during the assessment period, 2022–2028. Most of the consumers believe that OTC medications are safe and effective drugs for treating common diseases or moderate problems that do not require medical professional supervision. As a result, the market is witnessing positive impact on popularity of consumer healthcare products. It has also been found that OTC pharmaceuticals have a greater therapeutic index than prescription medicines. Therefore, the likelihood of adverse effects with OTC drugs is quite low.

Global Consumer Healthcare Market By Herbal/Traditional Products

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Consumer Healthcare Market Regional Insights

The Asia Pacific consumer healthcare market is projected to continue witnessing the fastest growth during the forecast period by the virtue of shift in consumer attitudes toward self-medication, an increase in the elderly population, a quick move from Rx to OTC, and the affordability of OTC medications. Europe is estimated to be the second-largest market during the forecast period due to the increasing acceptance of self-medication and the existence of a significant number of OTC medicine manufacturing firms in this region. In addition, increased public awareness of OTC products is propelling the expansion of consumer healthcare market in the region.

Global Consumer Healthcare Market By Region
  • Largest
  • Fastest

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Consumer Healthcare Market Dynamics

Consumer Healthcare Market Driver

  • Easy Availability and High Awareness Among Consumers Driving Growth of Consumer Healthcare Market

Today, people are more concerned about their health and they're seeking for innovative methods and products to stay healthy. As a result, most of the consumers are found to be focused more on self-medication over alternative treatments as a first method of addressing common health related problems. As a result, preventative healthcare items such as over-the-counter medications has been witnessing high growth in the global consumer healthcare market. Self-medication also allows for simple access to over-the-counter (OTC) pharmaceuticals at a lower cost, which can be less expensive and faster than costly and time-consuming clinical visits. Patients suffering from a blocked nose, cold, nasal congestion, or cough, for example, can easily stroll into a store and get inhalers, tablets, or balms. Furthermore, even in rural areas, these self-medication consumer healthcare goods are widely available.

Consumer Healthcare Market Restraint

  • Drug abuse, overuse, and misuse of easily available OTC drugs is likely to leave negative impact on global consumer healthcare market growth. Misuse or abuse of a product by a consumer is not uncommon across the globe. Many customers use these medications in unconventional or unintended ways. The Consumer Healthcare Products Association (CHPA), for example, observed that a small but rising number of people are abusing loperamide to self-manage opiate withdrawal or achieve a euphoric high. There have also been reports of persons misusing over the counter (OTC) drugs for recreational purposes. Even if the user does not use the goods as intended, a manufacturer can be held liable for product harm in a variety of instances.

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Consumer Healthcare Market Competitive Landscape

In terms of revenue, GSK is dominating the global consumer healthcare market. Wherein, the oral health and pain relief segment is dominating the market and is expected to do so in the coming years. On the other hand, J&J invested the hefty sum in the consumer healthcare segment between the years 2016 and 2020 followed by Pfizer and GSK to attain large market share and tap the lucrative growth opportunity, especially in developing market like India and China.

Consumer Healthcare Market Top Players Company Profiles

  • Johnson & Johnson
  • Procter & Gamble
  • GlaxoSmithKline plc
  • Pfizer Inc.
  • Novartis International AG
  • Sanofi
  • Bayer AG
  • Reckitt Benckiser Group plc
  • Abbott Laboratories
  • Merck & Co., Inc.
  • Nestlé S.A.
  • Colgate-Palmolive Company
  • Boehringer Ingelheim GmbH
  • Bristol-Myers Squibb Company
  • Eli Lilly and Company
  • Teva Pharmaceutical Industries Ltd.
  • Mylan N.V.
  • Perrigo Company plc
  • Allergan plc
  • GlaxoSmithKline Consumer Healthcare.

Recent Developments in Global Consumer Healthcare Market

  • In February 2022, GlaxoSmithKline plc (GSK) revealed the name of the new business that would emerge from GSK's proposed demerger of Consumer Healthcare in mid-2022, Haleon.
  • In February 2022, Ipsen engaged in a divestment agreement with Mayoly Spindler, a French pharmaceutical company, in which Ipsen decided to sell its global consumer health portfolio.
  • In January 2022, GSK, one of the key players in the global consumer healthcare market, strategized to sell its consumer health unit to Unilever and Pfizer as consumer health joint venture. However, Unilever will not increase its bid for the GSK-Pfizer consumer health joint venture above 50 billion pounds (USD 68 billion). With Unilever's exit, GSK is back to its original goal for a spinoff by mid-2022.

Consumer Healthcare Key Market Trends

  • People all across the world are becoming more health-conscious and aware of the influence of individual lifestyle choices on their own and others' health. This rising understanding has the potential to change the way we think about health care, causing us to become our own health advocates, exploring strategies to enhance and preserve our own health. This global trend of health ownership is predicted to stimulate growth of the consumer healthcare market on a variety of fronts. Furthermore, self-care can help alleviate the increasing resource strain on healthcare systems and governments.
  • Telehealth usage increased early in the COVID-19 pandemic as consumers and providers sought safe ways to access and deliver healthcare. Overall telehealth utilisation for office visits and outpatient care was 78 times higher in April 2020 than in February 2020.
  • Consumers' acceptance of digital health has been expanding at a healthy rate, which has dramatically increased the growth of consumer healthcare market.

Consumer Healthcare Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.

According to our analysis, high demand for self-medication, rising healthcare expenditures, aging population that is more susceptible to disease, deterioration in mental health, and shifting preferences from pharmaceutical prescription to OTC goods are the primary factors driving the growth of the consumer healthcare market. Furthermore, the acceptance of wellness, growing consumption of preventative medicine, and growing disposable income are driving market growth. However, the market is likely to be hampered by rigorous government controls and high prevalence of counterfeit drugs. On the contrary, the growth and increased use of internet sources, as well as the increasing demand for branded products, private labels, and OTC generics are expected to offer numerous growth opportunities for the players active in the global consumer healthcare market in the near future.

Report Metric Details
Market size value in 2023 USD 364.41 billion
Market size value in 2031 USD 694.58 billion
Growth Rate 7.43%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Over-The-Counter
    • Analgesics, Cold, Cough & Flu Products, Weight Loss Products, Gastrointestinal Products, Skin Products, Mineral, Vitamin Supplements, Sleeping Aids, Ophthalmic Products, Others
  • Sports Nutrition
    • Sports Supplements, Vitamins, Minerals, Amino Acids, Probiotics, Omega -3 Fatty Acids, Carbohydrates
  • Vitamins and Dietary Supplements
    • Vitamins, Botanicals, Minerals, Proteins & Amino Acids, Omega Fatty Acids, Others
  • Weight Management and Wellbeing
    • Meals, Beverages, Supplements
  • Herbal/Traditional Products
    • Pharmaceuticals, Food & beverages, Personal care
  • Allergy Care
    • Nasal Spray, Antihistamine Medication, Eye Drops, Paediatric Health
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Johnson & Johnson
  • Procter & Gamble
  • GlaxoSmithKline plc
  • Pfizer Inc.
  • Novartis International AG
  • Sanofi
  • Bayer AG
  • Reckitt Benckiser Group plc
  • Abbott Laboratories
  • Merck & Co., Inc.
  • Nestlé S.A.
  • Colgate-Palmolive Company
  • Boehringer Ingelheim GmbH
  • Bristol-Myers Squibb Company
  • Eli Lilly and Company
  • Teva Pharmaceutical Industries Ltd.
  • Mylan N.V.
  • Perrigo Company plc
  • Allergan plc
  • GlaxoSmithKline Consumer Healthcare.

Recent Developments in Global Consumer Healthcare Market

  • In February 2022, GlaxoSmithKline plc (GSK) revealed the name of the new business that would emerge from GSK's proposed demerger of Consumer Healthcare in mid-2022, Haleon.
  • In February 2022, Ipsen engaged in a divestment agreement with Mayoly Spindler, a French pharmaceutical company, in which Ipsen decided to sell its global consumer health portfolio.
  • In January 2022, GSK, one of the key players in the global consumer healthcare market, strategized to sell its consumer health unit to Unilever and Pfizer as consumer health joint venture. However, Unilever will not increase its bid for the GSK-Pfizer consumer health joint venture above 50 billion pounds (USD 68 billion). With Unilever's exit, GSK is back to its original goal for a spinoff by mid-2022.
Customization scope

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Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Consumer Healthcare Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Consumer Healthcare Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Consumer Healthcare Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Consumer Healthcare Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Consumer Healthcare Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Consumer Healthcare Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Consumer Healthcare Market size was valued at USD 364.41 billion in 2019 and is poised to grow from USD 391.49 billion in 2023 to USD 694.58 billion by 2031, growing at a CAGR of 7.43% during the forecast period (2024-2031).

In terms of revenue, GSK is dominating the consumer healthcare market. Wherein, the oral health and pain relief segment is dominating the market and is expected to do so in the coming years. On the other hand, J&J invested the hefty sum in the consumer healthcare segment between the years 2016 and 2020 followed by Pfizer and GSK to attain large market share and tap the lucrative growth opportunity, especially in developing market like India and China. 'Johnson & Johnson', 'Procter & Gamble', 'GlaxoSmithKline plc', 'Pfizer Inc.', 'Novartis International AG', 'Sanofi', 'Bayer AG', 'Reckitt Benckiser Group plc', 'Abbott Laboratories', 'Merck & Co., Inc.', 'Nestlé S.A.', 'Colgate-Palmolive Company', 'Boehringer Ingelheim GmbH', 'Bristol-Myers Squibb Company', 'Eli Lilly and Company', 'Teva Pharmaceutical Industries Ltd.', 'Mylan N.V.', 'Perrigo Company plc', 'Allergan plc', 'GlaxoSmithKline Consumer Healthcare.', 'In February 2022, GlaxoSmithKline plc (GSK) revealed the name of the new business that would emerge from GSK's proposed demerger of Consumer Healthcare in mid-2022, Haleon.', 'In February 2022, Ipsen engaged in a divestment agreement with Mayoly Spindler, a French pharmaceutical company, in which Ipsen decided to sell its consumer health portfolio.', 'In January 2022, GSK, one of the key players in the consumer healthcare market, strategized to sell its consumer health unit to Unilever and Pfizer as consumer health joint venture. However, Unilever will not increase its bid for the GSK-Pfizer consumer health joint venture above 50 billion pounds (USD 68 billion). With Unilever's exit, GSK is back to its original goal for a spinoff by mid-2022.'

Easy Availability and High Awareness Among Consumers Driving Growth of Consumer Healthcare Market

People all across the world are becoming more health-conscious and aware of the influence of individual lifestyle choices on their own and others' health. This rising understanding has the potential to change the way we think about health care, causing us to become our own health advocates, exploring strategies to enhance and preserve our own health. This trend of health ownership is predicted to stimulate growth of the consumer healthcare market on a variety of fronts. Furthermore, self-care can help alleviate the increasing resource strain on healthcare systems and governments.

The Asia Pacific consumer healthcare market is projected to continue witnessing the fastest growth during the forecast period by the virtue of shift in consumer attitudes toward self-medication, an increase in the elderly population, a quick move from Rx to OTC, and the affordability of OTC medications. Europe is estimated to be the second-largest market during the forecast period due to the increasing acceptance of self-medication and the existence of a significant number of OTC medicine manufacturing firms in this region. In addition, increased public awareness of OTC products is propelling the expansion of consumer healthcare market in the region.

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