Hand Cream Market Size, Share, Growth Analysis, By Demographics(Male and female), By Distribution channel(Supermarket, Speciality store), By Product Type(Moisturizing hand creams, anti-aging hand creams), By Age Group(Generation X, Baby Boomers) - Industry Forecast 2024-2031

Hand Cream Market Driver

• Rise in the number of working women population across the world

Around 39% of the world's working population is women. The growing population of working women is the major factor driving the growth of the market. Women are major consumers of hand cream products and working women also lead the purchasing power of expensive and premium hand cream products.

• Increase in consumer's awareness regarding moisturizing hands after hand wash and sanitization

The increasing habit of frequent hand washing to avoid infections is one of the best ways to reduce COVID-19 transmission. Therefore, doctors recommend using hand creams that help keep the hands nourished, and minimize irritation of the skin. Increase in consumer's awareness regarding moisturizing hands after hand wash and sanitization is key factor that helps driving the market growth.

Hand Cream Market Restraint

• Availability of counterfeit products

The availability of counterfeit products is a major challenge for the expansion of the hand cream market. Many users do not know that the product they are using is a counterfeit product. Because of counterfeit products, retailers and distributors lose faith in reputable companies. Consequently, the availability of fake products is expected to hamper the growth of the hand cream market.