Top FMCG Companies

The global FMCG industry in 2024 remains highly competitive and dynamic, dominated by multinational giants like Procter & Gamble, Unilever, Nestlé, and PepsiCo. These companies continue to leverage innovation, digital transformation, and strategic partnerships to maintain market leadership.

As per market strategies, Procter & Gamble focuses heavily on sustainability initiatives, investing in biodegradable packaging and carbon-neutral manufacturing to meet rising consumer demand for eco-friendly products.

The FMCG sector is increasingly energized by a wave of innovative startups that are transforming traditional business models. These new entrants focus on leveraging advanced technologies, sustainability, and consumer-focused strategies to meet the growing demand for healthier, eco-friendly, and ethically produced products. By targeting niche segments such as plant-based foods, clean personal care, and sustainable packaging, they appeal to modern consumers who prioritize transparency and social responsibility. Their agile operations, strong digital presence, and direct-to-consumer approaches enable them to scale quickly, and challenge established players in the competitive FMCG market.

• NotCo (Founded 2020 - Expanded Rapidly Post-2020): NotCo is a Chilean food-tech startup that uses artificial intelligence to create plant-based food products that mimic animal-based items like milk, mayonnaise, and meat. Leveraging a proprietary AI called “Giuseppe,” NotCo analyzes thousands of plant ingredients to formulate sustainable and tasty alternatives. Since its founding in 2020, NotCo has rapidly expanded into international markets, including the U.S. and Brazil, attracting major investments from companies like Jeff Bezos’s Bezos Expeditions and Tyson Foods. The startup is disrupting the traditional FMCG food sector by combining sustainability with cutting-edge technology.

• Glow & Lovely (Founded 2021): Glow & Lovely is a beauty and personal care startup that focuses on clean, cruelty-free, and inclusive skincare products. Launched in 2021, the brand has targeted millennials and Gen Z consumers by emphasizing ethical sourcing, transparency, and eco-friendly packaging. It gained quick traction through digital marketing and influencer collaborations, positioning itself as a challenger brand in the highly competitive personal care FMCG segment. The startup aims to bridge gaps in diversity and sustainability within the beauty industry.

Top Player’s Company Profiles

• Mars Inc.

• Emami Limited

• Haldiram's

• Procter & Gamble (P&G)

• Unilever

• Nestlé

• PepsiCo

• The Coca-Cola Company

• Colgate-Palmolive

• Mondelez International

• Johnson & Johnson

• Kimberly-Clark Corporation

• Kraft Heinz Company

• L'Oréal Group

• Reckitt Benckiser Group (RB)