Flavored Powder Drinks Market Size, Share, Growth Analysis, By Product Type(fruit-based, chocolate-based), By packaging type(sachets, pouches) - Industry Forecast 2024-2031

Flavored Powder Drinks Market size was valued at USD 75.97 Billion in 2022 and is expected to grow from USD 78.63 Billion in 2023 to reach USD 103.54 Billion by 2031, at a CAGR of 3.5% during the forecast period (2024-2031).

The flavored powder drinks market is expected to grow at a significant pace during the forecast period. The growth of the market is attributed to the rising demand for flavored powder drinks from the food & beverage industry. The market is also supported by the growing demand for natural and healthy beverages. The company offers a wide range of flavored powder drinks under its Nesquik and Nescafe brands. The Coca-Cola Company is the second leading player in the market and has a strong presence in the Asia-Pacific and Latin American regions. The company offers a wide range of flavored powder drinks under its Minute Maid and Powerade brands. The company offers a wide range of flavored powder drinks under its Gatorade and Tropicana brands. The Monster Beverage Corporation is the fifth leading player in the market and has a strong presence in the North American and European regions. The company offers a wide range of flavored powder drinks under its Monster Energy and Nalu brands. 'Nestle S.A. - (Switzerland)', 'PepsiCo Inc. - (U. S)', 'The Coca-Cola Company - (U. S)', 'Kraft Foods Group, Inc. - (U. S)', 'Mondelez International, Inc. - (U. S)', 'Dr. Pepper Snapple Group, Inc. - (U. S)', 'Unilever NV - Netherlands', 'Gatorade Company, Inc. - (U. S)', 'Arizona Beverage Company - (U. S)', 'Danone S.A. –(France)', 'Suntory Holdings Ltd. -(Japan)', 'Monster Beverage Corporation - (U. S)', 'Cott Corporation - (Canada)', 'Ajinomoto Co. Inc. - (Japan)', 'Britannia Industries Limited - (India)', 'Red Bull GmbH - (Austria)', 'Cadbury Schweppes Plc - (U.K)', 'The Hershey Company - (U. S)', 'The Kraft Heinz Company - (U. S)', 'Tata Beverages Limited - (India)'

The increasing demand for convenience beverages is a major driver of the flavored powder drinks market. As consumers lead busier lifestyles, they are looking for convenient options that require minimal preparation and can be consumed on-the-go. Powdered drinks offer a convenient and portable solution, as they can be easily carried and mixed with water or other liquids to create a refreshing beverage. In addition, powdered drinks have a longer shelf life than ready-to-drink beverages, which reduces the need for refrigeration and extends the product's lifespan. This makes them ideal for consumers who live in areas with limited access to refrigeration or who want to stock up on their favorite drinks without worrying about them going bad. The powdered drinks are often more affordable than ready-to-drink beverages, making them an attractive option for cost-conscious consumers. This has helped to drive demand for flavored powder drinks, particularly in emerging markets where consumers are increasingly seeking out affordable and convenient beverage options.

Innovative packaging: Innovation in packaging is a key trend in the flavored powder drinks market. Manufacturers are constantly exploring new packaging options to improve convenience, ease of use, and portability for consumers. Single-serve sachets, stick packs, and small packets are popular options for on-the-go consumption. Additionally, resealable and re-closable packaging options are gaining popularity as they help to maintain the freshness and flavor of the product for a longer period of time. Some manufacturers are also experimenting with eco-friendly packaging materials to appeal to environmentally conscious consumers. Overall, innovation in packaging is expected to drive the growth of the flavored powder drinks market by improving the consumer experience and increasing convenience.

In 2022, Asia-Pacific dominated the market. This is mainly due to the increasing population, changing lifestyle, and growing demand for ready-to-drink beverages in countries like China and India. North America and Europe are also significant regions for the flavored powder drinks market due to the high demand for convenience and on-the-go food and beverages. Europe is projected to expand at the second fastest CAGR of 3.1% from 2022 to 2030. The growth of the industry in European countries is rising due to the growing health-conscious consumers in this region. Europe has the world’s largest food & beverage industry which is contributing highly to revenue generation. The rising number of health-conscious consumers is subsequently increasing the nutritionally rich food products demand further driving the growth of the industry. Europe is expected to capture a significant revenue share in the industry.