USD 73.40 Billion
Report ID: SQMIG30G2038 | Region: Global | Published Date: May, 2023 | Pages: 157 | Tables: 64 | Figures: 75
Flavored Powder Drinks Market size was valued at USD 73.40 Billion in 2021 and is poised to grow from USD 75.97 Billion in 2022 to USD 100.04 Billion by 2030, at a CAGR of 3.5 % during the forecast period (2023-2030).
The purpose of the flavored powder drinks market is to provide consumers with a convenient and delicious alternative to traditional beverages. Powdered drinks are easy to store and transport, making them an ideal choice for busy consumers who are always on the go. The market also caters to health-conscious consumers who are looking for low-sugar and low-calorie drink options. One of the major driving factors of the flavored powder drinks market is the increasing demand for convenient and healthy beverage options. Powdered drinks are an easy way for consumers to stay hydrated without having to compromise on taste.
The growing popularity of fitness and wellness trends has led to an increased demand for low-calorie and sugar-free drink options, which are readily available in the flavored powder drinks market. One of the major restraint factors of the flavored powder drinks market is the increasing concern over the use of artificial sweeteners and flavors. Consumers are becoming more aware of the potential health risks associated with artificial ingredients and are seeking out natural and organic alternatives. One of the major challenges faced by the flavored powder drinks market is the intense competition among manufacturers. With so many products available in the market, manufacturers need to differentiate their products through innovative flavors, packaging, and marketing strategies. One of the major opportunities in the flavored powder drinks market is the growing popularity of online retail platforms. E-commerce platforms have made it easier for manufacturers to reach a wider audience and offer a variety of products at competitive prices. Additionally, the increasing demand for functional beverages, such as those that offer immune-boosting or energy-enhancing benefits, presents a significant opportunity for manufacturers to develop innovative products in the flavored powder drinks market.
US Flavored Powder Drinks Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 73.40 Billion
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The global flavored powder drinks Market is segmented on the type of product, packaging type and region. By product type, the market can be segmented into fruit-based, chocolate-based, and others. By packaging type, the market can be segmented into sachets, pouches, cans, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Flavored Powder Drinks Market Analysis by Product
Fruit-based flavored powder drinks segment is expected to dominate the market due to the increasing preference for healthy and natural drinks among consumers. The demand for fruit-based flavored powder drinks is driven by their high nutritional content, easy availability, and affordable prices. Additionally, the rising health concerns and increasing awareness about the benefits of natural and organic drinks are expected to further fuel the growth of the fruit-based flavored powder drinks segment in the coming years.. The fruit-based powder drinks segment is expected to hold a significant share of the market due to the increasing demand for natural and healthy drinks. Chocolate-based powder drinks segment includes powder drinks made from cocoa and chocolate flavoring. The chocolate-based powder drinks segment is expected to witness significant growth due to the increasing demand for chocolate-flavored drinks among consumers. Other segments include powder drinks made from other ingredients such as vanilla, coffee, and tea. The other segment is expected to witness moderate growth during the forecast period. The product analysis is important in understanding the market trends and consumer preferences for different types of flavored powder drinks. It helps the manufacturers to identify the demand for different types of products and adjust their production accordingly to meet the demand.
Flavored Powder Drinks Market Analysis by Packaging Type
The Sachets segment includes powder drinks that are packaged in small sachets, which are convenient to use and carry. Sachets are often preferred by consumers who are always on the go and need a quick and easy drink. Pouches include powder drinks that are packaged in flexible pouches, which are lightweight and easy to store. Pouches are often preferred by consumers who are looking for a larger quantity of powder drink that can be used for multiple servings. Jars include powder drinks that are packaged in jars, which are often resealable and can be used for multiple servings. Jars are often preferred by consumers who are looking for a larger quantity of powder drink that can be stored for a longer period of time. Other segments include powder drinks that are packaged in other types of packaging, such as cans or bottles. This segment is expected to witness moderate growth during the forecast period. The packaging analysis is important in understanding the market trends and consumer preferences for different types of packaging. It helps the manufacturers to identify the demand for different types of packaging and adjust their production accordingly to meet the demand. The convenience, portability, and reusability of the packaging are some of the key factors that influence the consumer's choice of packaging.
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In 2022, Asia-Pacific dominated the market. This is mainly due to the increasing population, changing lifestyle, and growing demand for ready-to-drink beverages in countries like China and India. North America and Europe are also significant regions for the flavored powder drinks market due to the high demand for convenience and on-the-go food and beverages. Europe is projected to expand at the second fastest CAGR of 3.1% from 2022 to 2030. The growth of the global industry in European countries is rising due to the growing health-conscious consumers in this region. Europe has the world’s largest food & beverage industry which is contributing highly to revenue generation. The rising number of health-conscious consumers is subsequently increasing the nutritionally rich food products demand further driving the growth of the industry. Europe is expected to capture a significant revenue share in the global industry.
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Flavored Powder Drinks Market Drivers
Increasing Demand for Convenience Beverages:
Rising Health Awareness
Flavored Powder Drinks Market Restraints
Competition from Other Beverage Categories:
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The global flavored powder drinks market is expected to grow at a significant pace during the forecast period. The growth of the market is attributed to the rising demand for flavored powder drinks from the food & beverage industry. The market is also supported by the growing demand for natural and healthy beverages. The company offers a wide range of flavored powder drinks under its Nesquik and Nescafe brands. The Coca-Cola Company is the second leading player in the market and has a strong presence in the Asia-Pacific and Latin American regions. The company offers a wide range of flavored powder drinks under its Minute Maid and Powerade brands. The company offers a wide range of flavored powder drinks under its Gatorade and Tropicana brands. The Monster Beverage Corporation is the fifth leading player in the market and has a strong presence in the North American and European regions. The company offers a wide range of flavored powder drinks under its Monster Energy and Nalu brands.
Flavored Powder Drinks Market Top Player’s Company Profiles
Flavored Powder Drinks Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analyses, The Global Flavored powder drinks Market is The global flavored powder drinks market is experiencing significant growth due to the increasing demand for convenience beverages, rising health awareness, and the popularity of functional beverages with added nutrients and health benefits. The market is also driven by the growing trend of innovative packaging solutions and the rising preference for natural and organic ingredients. However, the market faces challenges such as competition from other beverage categories and health concerns related to artificial flavors and preservatives. The market is segmented into fruit-based, chocolate-based, and others. Among these, the fruit-based segment holds the largest market share due to the rising demand for natural and healthy beverages. The market is also classified based on packaging type into sachets, jars & bottles, and others. Sachets dominate the market due to their convenience and portability. The market is highly competitive, with major players .
|Market size value in 2021
|USD 73.40 Billion
|Market size value in 2030
|USD 100.04 Billion
|Forecast Unit (Value)
|North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Flavored Powder Drinks Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Flavored Powder Drinks Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Flavored Powder Drinks Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
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Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
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