Fitness Equipment Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the fitness equipment market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

Fitness Equipment Market Dynamics

Fitness Equipment Market Drivers 

Rising Popularity of Indoor Cycling Equipment 

  • Indoor cycling equipment has increased demand over recent years as more people look for convenient ways to work out from home. Stationary bikes that allow replica indoor cycling classes have surged in popularity. Companies like Peloton introduced commercially successful connected bikes that stream live and on-demand classes directly to users in the comfort of their homes 

Growing Popularity of Connected Gym Equipment and IoT-based Equipment 

  • As the demand for fitness and health rises alongside the need for convenience, connected gym equipment and IoT-based fitness solutions are experiencing a surge in global popularity. This trend is having a significant impact on the overall fitness equipment market. Many gym members and individual fitness enthusiasts prefer equipment that can track metrics like calories burned, heart rate, repetitions, and others share workouts on social media or sync data with various apps and platforms. This allows users to monitor progress, stay motivated, and engage in virtual fitness challenges.  

Fitness Equipment Market Restraints 

High Setup Cost of Commercial Gyms 

  • One of the major factors restraining the growth of the global fitness equipment industry is the high setup costs that are associated with establishing commercial gyms and fitness centers. Setting up a fully functional gym requires substantial capital expenditure on leasing an adequate space, installing necessary fitness equipment, hiring trained staff and specialists, as well as ongoing operational costs such as maintenance and utilities.   

Lack of User Knowledge about Equipment Functionality 

  • Lack of user knowledge about equipment functionality is certainly restraining the growth of the fitness equipment market. When people purchase expensive exercise machines for home use, they expect to be able to operate them easily and get the intended benefits. Many modern fitness machines come with numerous customization options, special features, and settings that are rarely intuitively understandable, especially for beginners. 

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Fitness Equipment Market size was valued at USD 15.6 Billion in 2023 and is poised to grow from USD 16.22 Billion in 2024 to USD 22.2 Billion by 2032, growing at a CAGR of 4% during the forecast period (2025-2032).

Key vendors in Fitness Equipment Market are: 'Life Fitness (KPS Capital)', 'Icon Health & Fitness', 'Nautilus, Inc.', 'Impulse Health Technology Co., Ltd.', 'Technogym', 'Omron Healthcare, Inc.', 'Seca GmbH', 'Precor Incorporated', 'Johnson Health Tech', 'TRUE', 'Torque Fitness', 'Core Health & Fitness', 'Shandong EM Health Industry Group Co., Ltd.', 'Others'.

Indoor cycling equipment has increased demand over recent years as more people look for convenient ways to work out from home. Stationary bikes that allow replica indoor cycling classes have surged in popularity. Companies like Peloton introduced commercially successful connected bikes that stream live and on-demand classes directly to users in the comfort of their homes 

Shifting Consumer Interest Toward Virtual Workout is a Major Trend: There has been a significant shift in consumer behavior towards virtual workouts, driven by the convenience and accessibility they offer. This factor accelerated the consumer demand for virtual body workout applications, such as Apple Fitness Plus, Peloton, Nike Training Club, and others, in the market. The shift to digital platforms allowed individuals to customize their workout, which drove consumer demand for virtual training sessions and workouts and increased home fitness equipment demand among the U.S. households. 

North America dominated the market in 2024 and accounted for over 33% share of the revenue owing to the consumers’ growing health awareness and increased adoption of a healthy lifestyle that promotes weight management. The high obese or overweight population base in North America drives the demand in this region. In addition, increasing government regulations to promote health consciousness among its citizens has led North America to dominate the industry. The growth of the cardiovascular training equipment segment in the U.S. for home fitness is fueling the overall market expansion. The significant claim of the U.S. population for cardiovascular training equipment, such as stationary bikes, rowers, and treadmills, to maintain their cardio health is expected to propel fitness equipment demand in the country. 

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Global Fitness Equipment Market
Fitness Equipment Market

Report ID: SQMIG25A2194

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