Top Fitness Equipment Companies

Fitness Equipment Market size was valued at USD 16.22 Billion in 2024 and is poised to grow from USD 16.87 Billion in 2025 to USD 23.09 Billion by 2033, growing at a CAGR of 4% during the forecast period (2026–2033).

The fitness equipment market is highly competitive, featuring a blend of global players, regional manufacturers, and startups all driving innovation. Companies like Technogym S.p.A., Life Fitness, Peloton Interactive, Inc., and Nautilus, Inc. are at the forefront, offering cutting-edge solutions that enhance exercise experiences and cater to evolving consumer demands. These companies are focused on expanding their product lines, building strategic partnerships and optimizing their digital ecosystems to maintain a competitive edge.  'Nike, Inc. (United States)', 'Peloton Interactive, Inc. (United States) ', 'BowFlex, Inc. (United States) ', 'Johnson Health Tech Co., Ltd. (Taiwan) ', 'Technogym S.p.A. (Italy) ', 'Nautilus, Inc. (United States) ', 'Precor Incorporated (United States) ', 'ICON Health & Fitness, Inc. (United States) ', 'Amer Sports Corporation (Finland) ', 'Basic-Fit N.V. (Netherlands) ', 'Dyaco International Inc. (Taiwan) ', 'Shuhua Sports Co., Ltd. (China) ', 'Anta Sports Products Limited (China) ', 'Adidas AG (Germany) ', 'Under Armour, Inc. (United States) ', 'Lululemon Athletica Inc. (Canada) ', 'Technogym S.p.A. (Italy)'

Shifting Consumer Interest Toward Virtual Workout is a Major Trend: There has been a significant shift in consumer behavior towards virtual workouts, driven by the convenience and accessibility they offer. This factor accelerated the consumer demand for virtual body workout applications, such as Apple Fitness Plus, Peloton, Nike Training Club, and others, in the market. The shift to digital platforms allowed individuals to customize their workout, which drove consumer demand for virtual training sessions and workouts and increased home fitness equipment demand among the U.S. households.

North America dominated the market in 2024 and accounted for over 33% share of the revenue owing to the consumers' growing health awareness and increased adoption of a healthy lifestyle that promotes weight management. The high obese or overweight population base in North America drives the demand in this region. In addition, increasing government regulations to promote health consciousness among its citizens has led North America to dominate the industry. The growth of the cardiovascular training equipment segment in the U.S. for home fitness is fueling the overall market expansion. The significant claim of the U.S. population for cardiovascular training equipment, such as stationary bikes, rowers, and treadmills, to maintain their cardio health is expected to propel fitness equipment demand in the country.