USD 8.1 billion
Massage Equipment Market Size, Share, and Growth Analysis
Massage Equipment Market By Product Type (Massage Chairs, Back & Shoulder Massagers), By Type (Electric, Non-Electric), By Distribution Channel (Hypermarket and Supermarket, Specialty Store), By End-user (Commercial, Residential), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25E2064 |
Region:
Global |
Published Date: February, 2025
Pages:
223
|Tables:
61
|Figures:
75
Format -
Massage Equipment Market Insights
Global Massage Equipment Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 8.74 billion in 2024 to USD 16.06 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).
The global massage equipment market has witnessed steady growth driven by increasing stress levels, sedentary lifestyles, and a growing focus on holistic well-being.
Key factors include rising demand for home-use devices, advancements in technology leading to innovative and customizable products, and expanding wellness tourism.
North America and Asia-Pacific dominate the market due to rising disposable incomes and awareness.
The market is highly competitive with both established players and new entrants offering a wide range of products, including handheld massagers, electric massage chairs, and portable massage devices.
As consumers prioritize self-care, the market is expected to continue its upward trajectory.
US Massage Equipment Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
commercial sectors
Fastest Growth
commercial sectors
Growth Rate
7.9% CAGR
Global automotive paints and coatings market by region
Country Share for North America(%)
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Massage Equipment Market Segments Analysis
Global Massage Equipment Market is segmented by Product Type, Type, Distribution Channel, End-user and region. Based on Product Type, the market is segmented into Massage Chairs, Back & Shoulder Massagers, Foot & Leg Massagers and Others. Based on Type, the market is segmented into Electric and Non-Electric. Based on Distribution Channel, the market is segmented into Hypermarket and Supermarket, Specialty Store, Online Sales Channel and Others. Based on End-user, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Massage Equipment Market Analysis by Type
Massage Equipment MarketElectric massagers, particularly massage chairs, are one of the largest and most prominent segments in the massage equipment market. Massage chairs offer a comprehensive and customizable massage experience, often combining various techniques like rolling, kneading, tapping, and shiatsu. These chairs have gained popularity due to their convenience and ability to simulate a full-body massage experience without the need for a masseuse.
The fastest-growing segment in the market is likely the electric massagers category, specifically handheld massagers. This can be attributed to factors such as increasing awareness of the benefits of massage therapy, a growing emphasis on self-care, and advancements in technology that have led to the development of more effective and user-friendly handheld massagers.
Massage Equipment Market Analysis by End-User
The commercial users segment, including spas, wellness centers, and hotels, is often one of the largest segments in the global massage equipment market. The demand for relaxation and wellness services has led to the adoption of advanced massage equipment in these establishments.
The residential consumers segment has been experiencing significant growth due to the increasing focus on personal wellness and stress relief. As more people become health-conscious and seek ways to relax at home, the demand for user-friendly and effective massage equipment has been on the rise.
Global massage equipment market by end-user
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Massage Equipment Market Regional Insights
The largest growing region among these can vary depending on the specific time frame and market dynamics. Traditionally, North America and Europe have been some of the largest segments due to their established wellness industries and higher disposable incomes.
The fastest-growing region is likely to be the Asia-Pacific. The rising middle class, increasing disposable incomes, and changing lifestyles in countries like China and India have contributed to a growing demand for massage equipment. This region is experiencing a trend towards holistic wellness practices, which includes the use of massage equipment for relaxation and stress relief.
Global massage equipment market by geography
- Largest
- Fastest
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Massage Equipment Market Dynamics
Massage Equipment Market Drivers
Growing Awareness of Health and Wellness
- There has been a global trend towards health and wellness, with more individuals seeking ways to relax, alleviate stress, and improve overall well-being. Massage therapy is often considered an effective method to achieve these goals. As people become more health-conscious and informed about the benefits of massage, the demand for massage equipment, such as massage chairs, handheld massagers, and other devices, tends to increase.
Rising Disposable Income
- An increase in disposable income, particularly in emerging economies, can contribute to the growth of the massage equipment market. As people have more discretionary income, they are more likely to invest in products that enhance their quality of life, including those related to relaxation and self-care. This can drive the adoption of various massage equipment options.
Massage Equipment Market Restraints
High Initial Cost
- Massage equipment can often come with a significant upfront cost, especially for higher-end models with advanced features and technology. This cost can act as a deterrent for some potential customers, particularly in markets with lower income levels. The initial investment required for quality massage equipment can limit its adoption, especially among price-sensitive consumers.
Intense Competition
- The massage equipment market is quite competitive, with various manufacturers and brands offering a wide range of products. This competition can lead to pricing pressure, which may affect the profitability of manufacturers and limit market growth. Additionally, it can be challenging to stand out in a crowded market, making it important for companies to continually innovate and differentiate their products.
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Massage Equipment Market Competitive Landscape
The global massage equipment market features a competitive landscape characterized by a mix of established players and innovative newcomers. Industry leaders like Panasonic, HoMedics, and OSIM International maintain their dominance through extensive product portfolios, widespread distribution networks, and brand recognition. Meanwhile, emerging companies such as Etekcity and Brookstone introduce cutting-edge technologies and unique design approaches to attract consumers. Online platforms serve as crucial avenues for market growth, enabling both established and new entrants to reach a global audience. As consumer demand for relaxation and wellness remains steady, competition focuses on product innovation, pricing strategies, and effective marketing to secure market share.
Top Players in Massage Equipment Market
- Osim International (Singapore)
- Beurer GmbH (Germany)
- Family Inada Co., Ltd. (Japan)
- Medtronic plc (Ireland)
- Stryker Corporation (United States)
- Panasonic Corporation (Japan)
- Fuji Medical Instruments Mfg. Co., Ltd. (Japan)
- HoMedics, Inc. (United States)
- Human Touch, LLC (United States)
- Casada International GmbH (Germany)
- OGAWA (Malaysia)
- Rotai Health (China)
- HealthmateForever (United States)
- Breo Company (China)
- JSB Healthcare (India)
- Prospera Corporation (United States)
- Zyllion Inc. (United States)
- iRest Health Science and Technology Co., Ltd. (China)
- Infinity Massage Chairs (United States)
- Kahuna Massage Chair (United States)
Massage Equipment Market Recent Developments
- In January 2023, Ogawa Corporation acquired the assets of Swedish massage chair manufacturer Ligne Roset.
- In February 2023, HoMedics acquired the assets of personal massage device manufacturer Therabody.
- In March 2023, Panasonic acquired the assets of Japanese massage chair manufacturer Inada.
Massage Equipment Key Market Trends
- Rise in Wellness and Self-Care: One of the prominent trends in the massage equipment market was the increasing focus on wellness and self-care. As people became more health-conscious and sought ways to alleviate stress and promote relaxation, demand for massage equipment, such as massage chairs, handheld massagers, and massage cushions, witnessed growth. Manufacturers were developing products that offered various massage techniques, customizable settings, and smart features to cater to this demand.
- Integration of Technology: Technology integration was another key trend shaping the massage equipment market. Manufacturers were incorporating advanced features such as heated massage elements, Bluetooth connectivity, mobile app control, and even AI-driven massage routines into their products. This not only enhanced the user experience but also allowed for more personalized and targeted massage sessions.
- E-Commerce and Direct-to-Consumer Sales: The growth of e-commerce platforms and direct-to-consumer (DTC) sales models had a significant impact on the distribution and accessibility of massage equipment. Consumers were increasingly comfortable purchasing such products online, bypassing traditional retail channels. This trend also allowed manufacturers to reach a global audience more easily and offer competitive pricing due to reduced intermediary costs.
Massage Equipment Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, the global massage equipment market is poised for promising growth due to escalating awareness of health and wellness, stress reduction, and lifestyle-related issues. The integration of advanced technologies like AI-driven massage devices and smart features could revolutionize the market, enhancing user experience and personalization. Additionally, the aging population and increased disposable income in emerging economies are likely to fuel demand. However, market dynamics will depend on factors such as product innovation, pricing strategies, and consumer preferences. As the industry evolves, collaborations between manufacturers, health professionals, and technology experts will play a pivotal role in shaping the market's future trajectory.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 8.1 billion |
| Market size value in 2032 | USD 16.06 billion |
| Growth Rate | 7.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Massage Equipment Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Massage Equipment Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Massage Equipment Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Massage Equipment Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Massage Equipment Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Massage Equipment Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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