USD 3.7 billion
Global Fashion Influencer Marketing Market Size, Share, Growth Analysis, By Influencer Type(Mega influencers, Macro influencers), By Fashion Type(Beauty & Cosmetics, Apparel) - Industry Forecast 2024-2031
Report ID:
SQMIG25W2006 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|
Tables:
64 |
Figures:
80
Global Fashion Influencer Marketing Market Insights
Global Fashion Influencer Marketing Market size was valued at USD 3.7 billion in 2022 and is poised to grow from USD 5.03 billion in 2023 to USD 58.50 billion by 2031, growing at a CAGR of 35.9% in the forecast period (2024-2031).
In the recent digital age, the global market for fashion influencer marketing has expanded exponentially. This market has transformed fashion brand marketing. These companies promote their items with a real connection to customers. Influencer marketing capitalizes on the credibility of social media famous individuals. These popular celebrities or models endorse different trends and products in the fashion industry.
Consumers are now seeking more relatable content that comes off as originally authentic. This has led to the market’s growth. Fashion influencers command a loyal follower base. Fashion brands tap that customer base by hiring these influencers to endorse their products. The people who follow them see them as a trustworth advisor and believe their style and product suggestions are the go-to choice.
The market has also flourished with a significant growth in social media platforms. Some of the most popular examples are TikTok, YouTuube, and Instagram, TikTok, and YouTube. These platforms have provided a thriving terrain for fashion influencers to work their magic. Social media platforms allow these influencers to show off their personal styles and build a global base, which in turn earns them collaboration with fashion brands. In response to their growing popularity, fashion brands have leveraged collaborations with these individuals to reach its targeted demographic more easily.
Conventional marketing techniques can be quite costly. Fashion influencer marketing is an affordable alternative to these old advertising methods. To target a relevant demographic, fashion brands can alter their marketing campaigns to cater to specific niches. This approach usually results in a higher rate of ROI.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Micro influencers
Fastest Growth
Nano influencers
Growth Rate
35.9% CAGR
Global Fashion Influencer Marketing Market ($ Bn)
Country Share for North America Region (%)
Global Fashion Influencer Marketing Market By Influencer Type ($ Bn)
Global Fashion Influencer Marketing Market By Influencer Type (%)
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Global Fashion Influencer Marketing Market Segmental Analysis
The global fashion influencer marketing market is segmented on the basis of Influencer Type, Fashion Type, and region. By Influencer Type, the market is segmented into Mega influencers, Macro influencers, Micro influencers, Nano influencers. Fashion Type segments include Beauty & Cosmetics, Jewelry & Accessories, and Apparel. The market regions include Europe, Asia Pacific, North America, MEA, and Latin America.
Analysis By Influencer Type
Individuals with between 1,000 and 100,000 followers on social media platforms are known as micro-influencers. They have emerged as the dominant player in the fashion influencer marketing market. Their specialized and highly engaged audiences are the source of their effectiveness. Fashion firms seeking to establish a connection with particular target demographics find that micro-influencers are a great fit because they are seen as more relevant and genuine. Because their followers believe what they recommend, conversion rates and brand loyalty are higher. Fashion firms, particularly smaller ones with tighter budgets, might save money by using micro-influencers as they typically offer cheaper prices than mega and macro influencers. Consequently, micro-influencers have established their supremacy within the fashion influencer marketing network.
Conversely, in the global fashion influencer marketing industry, Nano-influencers—who typically have between 500 and 5,000 followers—are the fastest-growing group. They are regular people with a great deal of power in their close social circles, including their friends, families, and communities. The potential of nano-influencers for hyper-local and highly targeted marketing efforts is becoming more and more apparent to fashion firms. These influencers have a rare combination of honesty and trustworthiness, and their suggestions are well-received by their small but devoted followings. Fashion brands are collaborating with nano-influencers to reach a wider audience in a more natural and community-focused way due to the low cost of this kind of partnership and the opportunity to reach micro-niches. Within the fashion influencer marketing field, nano-influencers are developing at the highest rate due to their success in local markets and rapid expansion.
Analysis By Fashion Type
The Beauty & Cosmetics sector leads the market. These influencers significantly influence consumer purchase behavior. This is because theri content can be visually appealing. These individuals employ makeup tutorials, product reviews, and skincare routines, to interact with their followers in order to promote brands. This segment has dominated the market for influencer marketing. This is due to their high level of engagement among other reasons.
The Apparel category is the fastest-growing market segment. Fashion bloggers are becoming more popular in the influencer market. These individuals give styling tips and outfit ideas, along with showcasing clothing items. Online shopping and fashion e-commerce is one the rise. This has led to a surge in demand of this segment, thus predicting a continued period of growth. Clothing brands reach out to apparel influencers for the connection with niche audiences and their ability to make original content.
Global Fashion Influencer Marketing Market By Influencer Type, 2023 (%)
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Global Fashion Influencer Marketing Market Regional Insights
North America has led the global fashion influencer marketing market. The Us has played a large part in this region’s supremacy. North America’s large fashion presence and population of influencers are responsible for this region’s market position. Additionally, its established digital ecosystem has also pushed market growth in North America. New York and Los Angeles are the fashion hubs of the world. They have a large population of fashion influencers, driving regional market growth. North American fashion brands and firms have been one of the first to integrate this market’s services in their marketing strategies. They realized the potential of its effectiveness in engaging with specific audiences. Its growth in the market has also been helped by its thriving e-commerce infrastructure and mass activity on social media platforms.
The APAC region, with China, India, and South Korea leading, is one of the fastest-growing regions in this market. Asia-Pacific’s rising interest in fashion, higher disposable incomes, and increasing middle-class population has fed its growth. Chinese and South Korean beauty and fashion influencers are famous around the world, increasing partnerships with foreign brands. The region’s popularity of social media platforms has alos made it a great region for influencer marketing growth.
Global Fashion Influencer Marketing Market By Region, 2024-2031
- Largest
- Fastest
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Global Fashion Influencer Marketing Market Dynamics
Drivers
Authenticity and Trust:
- Consumers tend to trust the authentic content on influencer marketing platforms over traditional advertising. Consumers go with suggestions from influencers they follow. That’s because they believe the content to be relatable and genuine. Personal preferences and style dictate this development, and this trust can alter purchase behavior. Influencers who connect to their audience are favored by brands. This can lead to increased sales through credibility.
Rise in Social Media Usage:
- The rising popularity and usage of social media platforms like Instagram and TikTok has influenced the expansion of the fashion influencer marketing market. These platforms are highly active. Fashion influencers have utilized them to build a large and engaged audience. In order to successfully reach their target demographics, brands are keen to utilize these channels. Social media is the perfect platform for influencer marketing campaigns because of how simple it is to share material there and how participatory it is.
Restraints
Regulatory Challenges:
- Regulations and guidelines pertaining to influencer marketing can differ depending on the location. To preserve openness and confidence with their audiences, influencers and brands alike need to abide by these guidelines. Brands risk fines and reputational harm if sponsored content is not disclosed correctly or if advertising guidelines are broken. It can be difficult for anyone involved in the fashion influencer marketing industry to navigate these rules and stay current with changing restrictions.
Saturation and Inauthenticity:
- The sponsored content posted by influencers has reached an oversaturation point. The market might be faced by inauthenticity in the face of more people considering market penetration. This is also a result of more fashion brands allocating their resources to fit in more collaborations with influencers. There are instances when influencers endorse products for money only. This results in lack of trust among followers. To tackle this issue, brands must take care in selection of influencers. they should target those individuals whose values align with theirs. Influencers, on their part, must maintain authentic content.
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Global Fashion Influencer Marketing Market Competitive Landscape
A mixed blend of fashion agencies, influencers, and brands make up the global fashion influencer marketing market’s competitive landscape, they are all striving to garner consumer attention and gain market share. Some renowned names in the industry include Chiara Ferragni, Kylie Jenner, and Huda Kattan. These ladies have transformed their online channels into a profitable fashion business.
Leading influencers include Instagram models and fashion bloggers and YouTubers, along with TikTok stars. These individuals have a huge and engaged following. Influencer marketing agencies have also entered the market. They provide brands with an expert opinion on influencer selection, performance analytics, and overall campaign management. These agencies connect brands and influencers effectively, fostering successful collaborations. These partnerships typically include access to exclusive collections, fashion events, and product launches.
Fashion brands encompass well-known luxury brands and emerging direct-to-consumer businesses. Both are making substantial investments in influencer partnerships. This is to increase brand awareness, foster engagement, and end with growth in sales.
Several factors have helped the evolution of the market's competitive landscape. This includes changes in social media platforms and consumer preferences, along with growing influencer niches. The understanding of this terrain is necessary to formulate a successful fashion influencer marketing campaign. This will guarantee that they will feel relatable and help brands maintain their market position.
Top Player’s Company Profile
- Twitter (USA)
- Pinterest (USA)
- Facebook (USA)
- TikTok (China)
- Instagram (USA)
- Weibo (China)
- YouTube (USA)
- Snapchat (USA)
- AspireIQ (USA)
- Upfluence (France)
- Launchmetrics (USA)
- Intellifluence (USA)
- Influencity (Spain)
- LinkedIn (USA)
- Traackr (USA)
- Fourstarzz Media (Switzerland)
- Influencive (USA)
- Julius (USA)
- IZEA Worldwide (USA)
- BrandSnob (Canada)
- NeoReach (USA)
- Lefty (France)
- WeChat (China)
- Mavrck (USA)
- Open Influence (USA)
Recent Developments
- To have a successful launch of their new line of handbags, Dior collaborated with Kendall Jenner in April 2023. The famous fashion brand promoted the product line via Jenner's social media channel. The American influencer and model has a combined number of more than 300 million followers.
- In order to launch and promote a new collection of clothing and accessories, Gucci partnered with Adwoa Aboah in January 2023. The collection was put on all of the social media channels of the British influencer. She holds a following of over 5 million combinedly.
- Louis Vuitton launched a new marketing campaign for its Spring/Summer 2023 collection in March 2023. To do so they collaborated with British model and influencer Naomi Campbell. The influencer shot and promoted the collection all on her own, which labeled a unique authentic label on the collection.
- To have a successful launch of their new sneaker collection, Nike collaborated with Charlie D'Amelio in February 2023. The famous American TikToker used her channel on the app to promote the product line. her TikTok account has accumulated over 130 million followers.
Global Fashion Influencer Key Marketing Key Market Trends
- Video Content Dominance: There is a key market trend that is influencing the fashion influencer industry. Fashion influencer marketing is seeing a rise in video content. Platforms like YouTube and TikTok have gained popularity in recent times. Short videos, like stories, reels, and TikTok videos, enable showcasing of fashion products with a more unique style. Influencers can offer BTS clips of their fashion experiences and even offer engaging styling tutorials. Live streaming has also become popular. Influencers can interact and build a connection with potential customers in real-time. Fashion brands are targeting partnerships with influencers who have a wider following on video-based platforms. They have also resorted to heavy investments in video content production.
- Rise of Micro-Influencers: There is a notable trend influencing the market. That is the rise of micro-influencers. These individuals hold a small but highly loyal following. They have access to niche segments who are far more engaged. Brands have recognised their potential in unlocking a more personal and original connection to consumers. These consumers trust these individuals and engage with their endorsements. The market is moving on macro-influencers and famous models and celebrities. They are targeting more collaborations with micro-influencers. This is because they can effectively reach a more targeted and niche audience. This has resulted in immense success in making more relatable and original content to allure to consumers.
Global Fashion Influencer Marketing Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, the global market for fashion influencer marketing has grown significantly in the recent digital age. The emergence of social media and the rise in digital marketing have fueled this expansion. Influencers are being contacted by fashion brands to endorse and promote their products. Brands are capitalizing their large online following to reach a wider demographic.
Consumers are moving to social media for all their daily quota of insights and recommendations. This is especially seen in the younger population across the globe. The Gen X and millennial age groups devote much of their time to social media. They are highly active on platforms like Instagram and TikTok. They prefer social media fashionistas over traditional advertising to get fashion suggestions. Fashion brands are thus reallocating their marketing resources, focusing on influencer collaborations over conventional marketing techniques.
Fashion influencer marketing has significantly progressed in recent years. This is because e-commerce platforms have risen, their growth accelerated by the COVID-19 pandemic. Physical retail stores took a hit during the pandemic. Thus, the fashion industry turned to digital channels to retain and build their consumer base. Still, threats like oversaturation and authenticity complications can stagnate the continued growth of the market. The rising number of influencers has overflowed the market. Customers are looking for genuine endorsements in times of unoriginality. This has led to the target of micro and nano influencers. They may have a smaller following base, but they are much more loyal than the ones with big following.
To summarize, the global market for fashion influencer marketing will continue its growth trajectory. The ongoing popularity of e-commerce and evolving consumer preferences will drive continued expansioN. Fashion brands will need to balance authenticity and adaptability to remain relevant in coming years.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.7 billion |
| Market size value in 2031 | USD 58.50 billion |
| Growth Rate | 35.9% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Fashion Influencer Marketing Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Fashion Influencer Marketing Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Fashion Influencer Marketing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Fashion Influencer Marketing Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Fashion Influencer Marketing Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Fashion Influencer Marketing Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Fashion Influencer Marketing Market Report Snapshots
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