Global Enterprise A2P SMS Market

Global Enterprise A2P SMS Market Size, Share, Growth Analysis, By Deployment(On-Premises, Cloud), By Application(Pushed Content Services, Customer Relationship Management Services), By End User(BFSI, Retail) - Industry Forecast 2024-2031


Report ID: SQSG50C2007 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 97 | Figures: 77

Global Enterprise A2P SMS Market Insights

Enterprise A2P SMS Market size was valued at USD 63.72 billion in 2019 and is poised to grow from USD 66.84 billion in 2023 to USD 102.81 billion by 2031, growing at a CAGR of 4.9% in the forecast period (2024-2031).

Businesses all across the world strive to provide prospective clients with high-quality information about their products, and they intend to do it in a way that is more practical for both them and their clients. Enterprise A2P SMS aids businesses in cultivating solid client relationships and fervent patronage. This software enables businesses to enhance communication and increase consumer connection and comprehension.

The popularity of OTT (over the top) messaging services like WhatsApp, Facebook Messenger, and iMessage is increasing thanks to the quick uptake of smartphones and internet access. The OTT messaging platforms also give users the option to share various communication services like emoji, stickers, videos, and audio snippets. This promotes message engagement with customers. The market potential for enterprise A2P SMS has increased due to the substantial OTT platform use.

The OTT platforms include authentication tools that assist in validating user identity during registration. Authentications are necessary across a number of businesses for things like order confirmation, timely notification, order delivery confirmation, etc. OTT-based A2P SMS makes these sectors more productive. For instance, to send passengers a verified ticket, the online ticket seller RedBus employs the WhatsApp A2P messaging technology. Additionally, the service provider provides features like booking cancellation, refund status, real-time bus location, bus ratings, and deals. The OTT messaging platform will therefore increase the enterprise A2P SMS market potential.

US Enterprise A2P SMS Market is poised to grow at a sustainable CAGR for the next forecast year.

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Enterprise A2P SMS Market size was valued at USD 63.72 billion in 2019 and is poised to grow from USD 66.84 billion in 2023 to USD 102.81 billion by 2031, growing at a CAGR of 4.9% in the forecast period (2024-2031).

Key players are forming strategic alliances and working together to increase commercial opportunities, including Orange Business Services, Global Message Services, Infobip Ltd, Smsglobal, Tyntec Group Limited, Vodafone Group Plc, Genesys Telecommunications, Mitto, and CLX Communications AB. In order to offer business solutions for client interaction, the organisations are also entering into partnerships with network operators. These players are making investments in cutting-edge messaging systems to support message delivery systems. To obtain a competitive edge, leading organisations in the industry are concentrating on using new technology and innovative techniques. In order to meet the growing need for CRM services, particularly in emerging nations, they are also working in partnership with the government and the BFSI sector. 'Orange Business Services', 'Infobip Ltd', 'Tyntec Group Limited', 'Syniverse Technologies LLC', 'CLX Communications AB (now Sinch AB)', 'SAP SE', 'Tata Communications Ltd.', 'Twilio Inc.', 'mGage (a Vivial Company)', 'Vonage Holdings Corp.', 'Clickatell Pty Ltd.', 'Route Mobile Limited', 'SMSGlobal Pty Ltd.', 'Nexmo, Inc. (a Vonage Company)', 'Genesys Telecommunications Laboratories, Inc.', 'Plivo Inc.', 'Proximus Group', 'Karix (formerly known as mGage India)', 'Kaleyra, Inc.', 'MessageBird B.V.', '3Cinteractive Corp. (now part of Apptentive)'

Cost-effectiveness and higher reaching capabilities of A2P SMS to drive growth

A significant industry trend is the integration of several technologies using hybrid cloud-based messaging platforms. In order to create push messaging and SMS campaigns, messaging solution vendors in this industry provide multi-channel cloud-based mobile marketing systems. By using push notifications, email, SMS, IP messaging, outbound dialling, and social media channels, market participants can practically convey messages to any mobile device. Marketers may scale their operations more easily with these technologies. Fastsms (A Division of NetSecrets Ltd.), mGage, LLC, Vibes, and Mblox, Inc. are among the businesses that provide these solutions.

Asia Pacific is expected to lead the global enterprise A2P SMS market over the forecast period. The region's use of enterprise A2P SMS service is expected to increase due to a growing population of internet subscribers and increased smartphone usage. Furthermore, the massive population in India and China forms a substantial customer base for many businesses, which is expected to boost market growth even further.

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Global Enterprise A2P SMS Market

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