Report ID: SQMIG25A2472
Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Electric Scooter Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Electric Scooter industry players.
The primary driver of this market is the high costs associated with customer acquisition in a digital landscape that has become oversaturated with brands competing for new customers' attention. This has caused many brands to change course to focus on customer retention and increasing the customer's lifetime value (LTV) to the company.
According to SkyQuest Technology “Electric Scooter Market By Drive (Belt Drive, Chain Drive, Hub Motors), By Battery (Lead Acid, Li-Ion, Other), By Product (Standard, Folding, Self-Balancing, Maxi, three wheeled), By Battery Fitting (Detachable, Fixed), By Region - Industry Forecast 2026-2033,” Global Electric Scooter Market is projected to grow at a CAGR of over 10.5% by 2033, on account of urgent need for automating quantified data. With eCommerce competition heating up, companies are increasingly utilizing AI-driven personalization engines to move from generic point-based rewards to "hyper-personalized" rewards using machine learning to analyze consumer behavior in real time and deliver customized incentive offers.
|
Company |
Est. Year |
Headquarters |
Revenue |
Key Services |
|
Yadea Group |
2001 |
Wuxi, China |
3.91 Billion USD |
Mass-market e-scooters and mopeds; the world’s largest manufacturer by volume. |
|
Ninebot (Segway) |
2012 |
Beijing, China |
1.97 Billion USD |
Consumer e-kickscooters, professional rental fleets (B2B), and smart robotics. |
|
Ola Electric |
2017 |
Bengaluru, India |
630 Million USD |
High-speed smart scooters (S1 series) and extensive fast-charging "Hypercharger" networks. |
|
Niu Technologies |
2014 |
Beijing, China |
450.5 Million USD |
Premium smart scooters featuring advanced app integration and high-performance battery tech. |
|
TVS Motor Co. |
1978 |
Chennai, India |
420 Million USD |
Legacy manufacturer; its iQube series is a market leader in the Indian "family scooter" segment. |
|
Gogoro |
2011 |
Taipei, Taiwan |
310.5 Million USD |
Global leader in Battery-as-a-Service (BaaS) and swappable battery infrastructure. |
|
Ather Energy |
2013 |
Bengaluru, India |
210 Million USD |
Premium performance scooters, proprietary fast-charging (Ather Grid), and deep software integration. |
|
Bajaj Auto |
1945 |
Pune, India |
265 Million USD |
Revived the iconic "Chetak" brand; focuses on robust build quality and metal-body construction. |
|
Hero MotoCorp |
1984 |
New Delhi, India |
110 Million USD |
The "Vida" brand; focuses on modular charging systems and leveraging a massive global dealer network. |
|
Silence Mobility |
2012 |
Barcelona, Spain |
115 Million USD |
Specializes in "removable trolley" battery systems for European B2B logistics and urban fleets. |
Yadea Group is currently the largest manufacturer globally of electric, two-wheeled vehicles, so it maintains that dominance in the worldwide mass market from its headquarters in mainland China. Yadea will continue to expand its market share into high-end segments in Europe and North America in 2026 via its Proprietary Polar Sodium 1 Battery Fleet that supports super-fast charging and maintains stable performance in extreme cold.
Ninebot (Segway) is by far the leader of useful micro-mobility, and the vendor of choice for retail customers and the world's largest shared-scooter rentals. In 2026, Ninebot has transitioned to focus on "Intelligent Short Transportation" with Advanced Rider Assistance System technology added to its Max and GT flagship scooters.
As one of India's top two-wheeled electric vehicle companies, Ola Electric continues to experience considerable uncertainty about the long-term path; the company is shifting emphasis from high-volume to operationally profitable growth. While the S1 series may continue to command a positive position in the market, Ola Electric's new business strategy is to develop from being a leader in pure EVs to become a vertically integrated alternative energy company.
As the original 'Apple of the eScooter game', Niu is committed to providing a go-to product for the tech-savvy, urban professional. By focusing on Hybrid iScooters with embedded app capabilities and cloud-based diagnostic tools, Niu has recently navigated through the market consolidation phase successfully through 2026.
TVS has become a major player in the transition from legacy to electric vehicles, surpassing most start-up competitors in sales by early 2026. The iQube has established itself as a benchmark for reliability and quality in India. With its extensive dealer network, TVS has put a plan in place to deliver excellent after-sale services, while also launching the Orbiter series to target the growing budget-conscious segment of the electric vehicle segment.
Gogoro is the world’s leading Battery-as-a-Service (BaaS) operator based out of Taiwan. By 2026, Gogoro is less about making scooters and more about establishing a major energy network; having more battery-swapping stations than traditional gas stations (Gogoro’s primary market) were their goal.
Ather Energy is the “tech gold standard” with respect to performance and software in the Indian scooter market. In 2026, Ather has expanded its e-scooter family by adding the Rizta scooter but has retained the very high-performance 450 Apex flagship scooter.
Bajaj Auto has successfully leveraged the legendary Chetak brand to obtain a large share of the electric market. As of 2026, Bajaj has employed a “back-to-basics” strategy by introducing more affordable, metal-bodied variants of their products to appeal to consumers.
As a company that sells motorcycles and scooters around the world, Hero MotoCorp has an advantage when expanding electric mobility using the Vida brand. The goal of the Vida V2 series is to provide modularity and "worry-free" ownership through the use of removable batteries and multiple charging solutions by 2026. Hero plans to convert its large customer base of petrol-based customers to electric customers by providing affordable prices and reward programs.
Based in Barcelona, Silence Mobility is Europe's largest manufacturer of electric scooters that focus mainly on B2B applications and the "last mile" of transportation. With their scooters being widely used by postal companies and delivery companies throughout the EU in 2026, the selling point of Silence Mobility's scooter is the removable battery that can be wheeled away like a suitcase and charged at any standard outlet, thus eliminating the need for a specific type of charging infrastructure for urban professionals and businesses.
The electric scooter industry has entered the "advanced maturity" stage after being once viewed as a novelty. At this point, most of their focus is on hardware reliability and fully integrating the product into the extended ecosystem. The definition of the electric scooter industry has shifted from being primarily environmentally friendly to becoming a reliable and innovative part of urban infrastructure; i.e., the transition of legacy automotive manufacturers into the electric scooter industry has led to them regaining a large share of the marketplace while developing a service network that is already in place to support electric scooters as a safe, high-tech mode of transportation.
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Global Electric Scooter Market size was valued at USD 33.48 Billion in 2024 and is poised to grow from USD 37 Billion in 2025 to USD 82.23 Billion by 2033, growing at a CAGR of 10.5% in the forecast period (2026–2033).
The electric scooter industry is highly competitive, with global and regional players competing on innovation, pricing, battery technology, and connectivity features. Established manufacturers such as Hero Electric, Ather Energy, Yadea, NIU Technologies, Segway-Ninebot, and Gogoro dominate the landscape, while newer entrants and startups are pushing the boundaries with smart mobility solutions. 'Hero Electric', 'Ather Energy', 'Gogoro Inc.', 'Yadea Group Holdings Ltd.', 'NIU Technologies', 'Ola Electric Mobility Pvt. Ltd.', 'Segway-Ninebot', 'TVS Motor Company', 'Bajaj Auto Ltd.', 'PURE EV', 'Lime', 'Bounce Infinity'
As urban centers become increasingly congested and air pollution levels rise, there is a growing push for environmentally friendly transport options. Electric scooters have emerged as a smart solution for last-mile connectivity and short-distance commuting. They offer zero tailpipe emissions, minimal noise pollution, and a compact form factor ideal for urban navigation. Cities like Paris, Delhi, and Los Angeles are actively promoting e-scooter adoption through pilot programs and urban redesign initiatives. These factors, combined with a growing population of eco-conscious consumers, are accelerating demand for electric two-wheelers as part of sustainable mobility ecosystems.
Integration of IoT and Smart Features: The integration of Internet of Things (IoT) and connected technologies is reshaping the electric scooter experience. Modern e-scooters are now equipped with smart dashboards, keyless ignition, geofencing, theft alerts, remote diagnostics, and app-based control. These features not only enhance rider convenience but also allow fleet managers to track usage, monitor performance, and conduct predictive maintenance. For example, Ola Electric and Ather Energy offer scooters with touchscreen displays, over-the-air updates, and ride customization, all of which appeal to tech-savvy, urban riders.
Is Asia-Pacific Emerging as the Powerhouse of Electric Scooters?
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