Europe electric scooter market

Europe Electric Scooter Market Size, Share, Growth Analysis, By Type(Electric Motorcycles, E-Scooters & Bikes), By Battery Technology(Lithium-ion Battery, Sealed Lead Acid Battery) - Industry Forecast 2024-2031


Report ID: SQMIR25C2121 | Region: Regional | Published Date: February, 2024
Pages: 265 | Tables: 62 | Figures: 69

Europe Electric Scooter Market Insights

Europe Electric Scooter Market size was valued at USD 14.28 billion in 2019, and USD 17.74 in 2019 and it is expected to reach a value of USD 100.42 billion in 2019, at a CAGR of 24.2% over the forecast period (2024-2031).

Various e-bike models, such as kick scooters, electric motorbikes, and electric mopeds, are included in the category of electric scooters. An electric kick scooter consists of a footboard with two wheels and a long steering handle that is pushed with the help of an electric motor by placing one foot on the footboard and pushing the other down on the ground. Private and public transit, shared mobility, micromobility, logistics, quick commutes, and industrial uses all involve the use of these scooters.

The ease of accessibility and comfort of these motorbikes and e-bikes for short commutes, the growing use of these scooters for ride-sharing services in Europe, and the enforcement of strict pollution restrictions are all contributing factors to the increased acceptance of these scooters. Governments are being compelled to enact strict emission control regulations and promote electric mobility due to the rising volume of exhaust fumes coming from vehicles, including scooters and motorbikes. This includes concerns about environmental degradation.

The availability of service providers and smartphone apps that link reservations for passengers, parking for vehicles, and subsidies is a key determinant of the market for exchange services. Numerous ideas have been created and integrated as a result of technological progress to support the expansion of the European market.

Europe Electric Scooter Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 14.28 billion

Largest Segment

Electric motorcycles

Fastest Growth

Electric motorcycles

Growth Rate

24.2% CAGR

Global Europe Electric Scooter Market($Bn)
Country Share for Europe Region (%)
Global Europe Electric Scooter Market size by Type($Bn)
Global Europe Electric Scooter Market size by Type($Bn)

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Europe Electric Scooter Market Segmental Analysis

The Europe Electric Scooter Market is segmented into type and battery technology. By type, Europe Electric Scooter Market is divided into Electric Motorcycles, E-Scooters & Bikes. On the basis of battery technology Europe Electric Scooter Market is divided into Lithium-ion Battery, Sealed Lead Acid battery, Lithium-ion Polymer battery.

Europe Electric Scooter Market Analysis by Type

According to vehicle type, the category for e-scooters and bikes held the biggest market share for electric scooters in Europe in 2021. The significant market share of this sector is attributed to rising government subsidies and support for promoting electric mobility, rising use of e-scooters and e-bikes in courier and e-commerce delivery applications, rising government support for promoting electric mobility, and rising government investments in the creation of EV charging infrastructure. The market, however, is anticipated to experience faster CAGR growth during the projection period. Increased government initiatives to support mobility, increased consumer demand for these motorbikes, expanding environmental awareness, and developing government policies to minimise greenhouse gas emissions and pollution are all factors contributing to the growth of this market.

Europe Electric Scooter Market Analysis by Battery Technology

According to battery technology, in 2021, the lithium-ion battery sector held the biggest market share in Europe. This segment's significant market share can be ascribed to the increased popularity of electric and hybrid vehicles as well as the expanding use of battery technology in the renewable energy sector. Compared to lead-acid batteries or nickel-metal hydride batteries, lithium-ion batteries, often known as Li-ion batteries, have a higher energy density. Due to its increased energy density, a lithium-ion battery can store more electricity in a cell of the same size. A lithium-ion battery's electrodes are constructed of lightweight lithium and carbon. A lithium-ion battery's high energy density is due to its highly reactive constituent, which can store. A lithium-ion battery's high energy density is due to its highly reactive element, which can store a significant amount of energy in its atomic bonds. These batteries' compact size, sturdiness, and low weight are further qualities that contribute to the growing number of electric motorcycles, mopeds, scooters, and bikes that use them.

Global Europe Electric Scooter Market size by Type, 2031 (%)

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Europe Electric Scooter Market Regional Insights

On the basis of region, Italy accounted for the largest share of the European electric scooters market in 2021. The large market share of this country is attributed to major key players in the country investing in the development of electric vehicles. However, Sweden is slated to register the highest CAGR during the forecast period. Growing consumer interests in the adoption of EVs over traditional vehicles, the increasing number of projects undertaken by the companies operating in the electric mobility industry, and growing government support for enhancing EVs' sales across the country are factors anticipated to drive the growth of this market in Sweden.

Global Europe Electric Scooter Market Size By Geography, 2024-2031
  • Largest
  • Fastest

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Europe Electric Scooter Market Dynamics

Europe Electric Scooter Market Drivers

Rise of E-Commerce to Boost Growth for Electric Scooter Market

  • The market for electric bikes and scooters in Europe is benefiting from the expansion of e-commerce platforms. Both consumers and sellers find it more convenient to conduct transactions online. Online platforms also enable consumers to access a variety of brands and assist businesses in expanding their customer base.
  • Significant technological advancements in service delivery and concern about greenhouse gas emissions are the main drivers of the European electric scooter market.

Europe Electric Scooter Market Restraints

Recent Pandemic Hindered Automobile Industry

  • Due to employment and income cuts, even people are experiencing financial hardship, which is why they are not spending money on non-essential items like cars. Many economic sectors were badly impacted by the COVID-19 epidemic, including the urban transportation and automobile industries. Major manufacturers were forced to entirely shut down or operate at reduced capacity as a result of government directives.

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Europe Electric Scooter Market Competitive Landscape

The market for electric motorcycles and scooters in Europe is highly competitive. Gogoro Inc., Askoll EVA SpA, Niu Technologies, and GOVECS AG are a few of the leading market participants. Players in the European market have recently been actively participating in product introductions to remain ahead of the competition.

Europe Electric Scooter Market Top Player's Company Profiles

  • ogoro
  • GOVECS AG
  • Askoll EVA SpA
  • Piaggio & C. SpA
  • Kwang Yang Motor Co.
  • Niu Technologies
  • Raig Motors Corp
  • Zero Motorcycle Inc.
  • Scutum Logistic SL
  • Alta Motors
  • Etrix AG
  • Emco elektroroller GmbH.

Europe Electric Scooter Market Recent Developments

  • In June 2022, GOVECS launched GOVECS Fleet, a fleet management system designed specifically for sharing services, enabling them to quickly launch, scale and optimize their new mobility service. The white-label user app also offers an intuitive and mobile UX. GOVECS Fleet can also be used for scooter fleets of all types.

Europe Electric Scooter Key Market Trends

  • The increasing adoption of electric motorcycles and e-bikes for short commutes, the increasing deployment of electric scooters for ride-sharing services in Europe, and the implementation of stringent emission regulations are all contributing to the growth of this market. Furthermore, rising health awareness among millennials provides lucrative opportunities for market growth.
  • To maintain their dominance in this volatile market, two-wheeler manufacturers are increasingly focusing on producing green and environmentally friendly vehicles.

Europe Electric Scooter Market SkyQuest Analysis

SkyQuest’s ABIRAWA (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our europe electric scooter market analysis, The growing need for last-mile delivery vehicles for food, beverages, and groceries in the region represents the primary growth opportunity for participants in the market. The transfer of goods from the centre to the final location refers to the delivery of the last mile. The demand for delivery alternatives has grown as a result of the expansion of food and beverage outlets throughout Europe, enabling market players to replace current delivery methods with items that are environmentally friendly and don't need upkeep. Increasing environmental concerns about vehicular emissions, depletion of fossil fuel reserves, and increased government efforts to promote electric mobility are driving motorcycle OEMs to develop electric motorcycles. As a result, these motorcycles are becoming increasingly popular among consumers.

Report Metric Details
Market size value in 2031 USD 14.28 billion
Growth Rate 24.2%
Forecast period 2024-2031
Segments covered
  • Type
    • Electric Motorcycles, E-Scooters & Bikes
  • Battery Technology
    • Lithium-ion Battery, Sealed Lead Acid Battery, Lithium-ion Polymer Battery
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • ogoro
  • GOVECS AG
  • Askoll EVA SpA
  • Piaggio & C. SpA
  • Kwang Yang Motor Co.
  • Niu Technologies
  • Raig Motors Corp
  • Zero Motorcycle Inc.
  • Scutum Logistic SL
  • Alta Motors
  • Etrix AG
  • Emco elektroroller GmbH.
Customization scope

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  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Europe Electric Scooter Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Europe Electric Scooter Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Europe Electric Scooter Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Europe Electric Scooter Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Europe Electric Scooter Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Europe Electric Scooter Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Europe Electric Scooter Market size was valued at USD 14.28 billion in 2019, and USD 17.74 in 2019 and it is expected to reach a value of USD 100.42 billion in 2019, at a CAGR of 24.2% over the forecast period (2024-2031).

The market for electric motorcycles and scooters in Europe is highly competitive. Gogoro Inc., Askoll EVA SpA, Niu Technologies, and GOVECS AG are a few of the leading market participants. Players in the European market have recently been actively participating in product introductions to remain ahead of the competition. 'ogoro', 'GOVECS AG', 'Torrot Electric Europa SA', 'Askoll EVA SpA', 'Piaggio & C. SpA', 'BMW AG', 'Kwang Yang Motor Co.', 'Niu Technologies', 'Raig Motors Corp', 'Zero Motorcycle Inc.', 'Scutum Logistic SL', 'Alta Motors', 'Etrix AG', 'Emco elektroroller GmbH.'

The market for electric bikes and scooters in Europe is benefiting from the expansion of e-commerce platforms. Both consumers and sellers find it more convenient to conduct transactions online. Online platforms also enable consumers to access a variety of brands and assist businesses in expanding their customer base.

The increasing adoption of electric motorcycles and e-bikes for short commutes, the increasing deployment of electric scooters for ride-sharing services in Europe, and the implementation of stringent emission regulations are all contributing to the growth of this market. Furthermore, rising health awareness among millennials provides lucrative opportunities for market growth.

On the basis of region, Italy accounted for the largest share of the European electric scooters market in 2021. The large market share of this country is attributed to major key players in the country investing in the development of electric vehicles. However, Sweden is slated to register the highest CAGR during the forecast period. Growing consumer interests in the adoption of EVs over traditional vehicles, the increasing number of projects undertaken by the companies operating in the electric mobility industry, and growing government support for enhancing EVs' sales across the country are factors anticipated to drive the growth of this market in Sweden.

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