USD 30.2 billion
Dry Pet Food Market Size, Share, and Growth Analysis
Dry Pet Food Market By Animal Type (Dogs, Cats), By Product Type (Kibble, Canned), By Packaging Size (Small (up to 10 lbs), Medium (11-25 lbs)), By Ingredient Type, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2500 |
Region:
Global |
Published Date: July, 2025
Pages:
189
|Tables:
120
|Figures:
68
Format -
Dry Pet Food Market Insights
Global Dry Pet Food Market size was valued at USD 30.2 billion in 2023 and is poised to grow from USD 31.26 billion in 2024 to USD 41.16 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).
Increasing pet ownership, technological advancements in pet food production, targeted nutrition with specialized formulations, and growth of e-commerce and online sales channels drive the dry pet food market growth.
Increased pet ownership across the world, accompanied by growing pet populations, is a core catalyst for the dry pet food industry. Technological advancements in dry pet food production are transforming dry pet food manufacturing, increasing quality, efficiency, and nutritional content. Targeted nutrition with specialized formulations makes pet owners increasingly look for dry pet food that meets their pets' requirements. The growth of e-commerce and online sales channels has revolutionized the dry pet food industry. With the ability to shop via the internet, consumers are able to surf extensive lines, check prices, read customer reviews, and have heavy pet food shipped to their homes.
Regulations and compliance expenses cover everything from where the ingredients come from and how the manufacturing is done to labeling and safety requirements. Intense competition slows down the growth of the dry pet food market not just between dry kibble products but also from canned & raw foods.
How AI and ML are Transforming the Dry Pet Food Industry?
AI and ML are driving significant trends in the dry pet food market by enabling highly customized nutritional diets tailored to each pet’s breed, age, and health profile, thus boosting dry pet food market growth and penetration. These technologies enhance dry pet food market quality and safety through advanced quality control strategies, such as computer vision and IoT, which detect contaminants and streamline production. AI-powered analytics support the development of innovative, sustainable ingredients, while digital platforms help brands swiftly respond to evolving dry pet food market trends and consumer demands.
In October 2024, Ollie, a fresh dog food subscription company, purchased DIG Labs, an artificial intelligence-based diagnostic company. This purchase enabled Ollie to introduce a digital health test product that provides customized dog food suggestions based on unique health information.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Dogs
Fastest Growth
Dogs
Growth Rate
3.5% CAGR
Global Dry Pet Food Market ($ Bn)
Country Share for North America Region (%)
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Dry Pet Food Market Segments Analysis
Global Dry Pet Food Market is segmented by Animal Type, Product Type, Packaging Size, Ingredient Type, Distribution Channel and region. Based on Animal Type, the market is segmented into Dogs, Cats and Other Animals. Based on Product Type, the market is segmented into Kibble, Canned, Treats, Raw Food, Freeze-Dried Food and Other Product Types. Based on Packaging Size, the market is segmented into Small (up to 10 lbs), Medium (11-25 lbs), Large (26-50 lbs) and Jumbo (51 lbs and over). Based on Ingredient Type, the market is segmented into Protein, Cereals and Cereal Derivatives and Other Ingredient Types. Based on Distribution Channel, the market is segmented into Specialized Pet Shops, Online Channels, Supermarkets/Hypermarkets and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
For Which Pet is Dry Food Used the Most?
In the dry pet food market, dogs are the primary consumers of dry food, especially larger breeds, due to their higher food intake and the cost-effectiveness and convenience of dry pet food storage. While cats also consume kibble, dog owners prefer dry pet food for its ease of portioning and longer shelf life, aligning with canine feeding habits. Additionally, the dry pet food market highlights the dental benefits of crunchy kibble, which is more commonly associated with canine dental health. Consequently, the majority of dry pet food market revenue is driven by the canine segment.
The most rapidly expanding market in dry pet food presently is for cats. The category is growing faster than for dry dog food, driven by a growing worldwide cat population and a greater focus from pet parents on delivering specialized, high-quality nutrition specific to their feline friend's individual needs. This growth indicates shifting pet ownership habits and consumer desire for feline health.
Which Type of Dry Pet Food is Consumed the Most?
Kibble is the most widely consumed dry pet food; it is eaten far more than raw pet food in the world. Raw food is a separate, increasing category depending on humanization industry trends, but its market share is extremely small compared to kibble. The overwhelming dominance of kibble is due to its unbeatable convenience, low cost, and long shelf life, and it's therefore the first choice of pet owners across the world. Kibble holds the dominant share worldwide in the dry pet food market segment.
Within the dry pet food market, freeze-dried pet food is experiencing the fastest growth, outpacing traditional kibble, canned products, treats, and standard raw food. This trend is driven by health-conscious consumers seeking nutrient-rich, additive-free options, contributing to notable dry pet food market penetration. Freeze-dried products offer convenience and long shelf life, aligning with evolving dry pet food market trends toward raw-inspired, functional, and premium nutrition. This segment’s rapid expansion is particularly evident in North America, Europe, and Asia Pacific.
Global Dry Pet Food Market By Pet Type
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Dry Pet Food Market Regional Insights
What Makes North America a Leader in the Dry Pet Food Market?
North America dominates the dry pet food sales because of its very high pet ownership rates, combined with a strong pet humanization trend in which pets are viewed as members of the family. This strong emotional attachment is translated into consumers being willing to spend money on premium, high-quality, and specialty dry pet food. Driven by strong disposable incomes, strong e-commerce infrastructure for easy online shopping, and a mature industry with strong industry players who are dedicated to innovation, the region is constantly pushing product innovations. This strong ecosystem of high demand, expenditure, and advanced distribution creates North America as a leading force in the dry pet food industry.
Dry Pet Food Market in the United States
The United States leads the North American dry pet food market, maintaining more than half of the regional dry pet food market share in 2024. The domestic market is defined by complex consumer demands and high expenditures on pet care items. US pet owners more and more look for value-added dry pet food offerings with targeted nutritional advantages, pushing product development efforts. The market supports comprehensive distribution channels, such as specialty pet stores, supermarkets, and expanding e-commerce platforms. Pet humanization patterns, along with increasing pet health and nutrition awareness, continue to influence product development and marketing strategies in the nation.
Dry Pet Food Market in Canada
Canada has become the quickest-growing market in North America. The Canadian market portrays rising sophistication in consumer tastes, and pet owners' interest in premium and natural dry pet food is high. The strong pet care industry in the country, based on rising pet ownership levels and rising disposable incomes, fuels growth in the market. Strong distribution networks and rising penetration of online platforms for pet food purchases also fuel the market.
Dry Pet Food Market in Europe
Europe is a mature and diverse region for dry pet food products, with varying preferences from country to country. The market includes Western European nations such as Germany, the United Kingdom, France, Spain, Italy, and Belgium, among other European countries. The region has a strong focus on product quality, ingredient sourcing, and nutritional content. European consumers increasingly prefer premium products, natural ingredients, and eco-sustainable packaging options.
Dry Pet Food Market in Germany
Germany is the leading European dry pet food market with the highest percentage of the regional market share in 2024. The German market is marked by high-quality standards and advanced consumer demand. German pet owners show high interest in premium and specialty dry pet food products, especially those with natural contents and particular health advantages. The nation's well-developed retail infrastructure, such as specialized pet shops and supermarkets, helps to drive market growth. German pet food buyers have a growing preference for environmentally friendly and sustainable pet food products.
Dry Pet Food Market in the United Kingdom
The United Kingdom dry pet food market is growing steadily, due to rising pet ownership and the phenomenon of treating pets as members of the family. Consumers increasingly value convenience, affordability, and wellness-promoting products. Dry pet food remains popular because it is convenient to store, and has dental benefits. In addition, there is a continuing need for premium, natural, and niche dry foods that meet specialized diet and ethical demands.
Dry Pet Food Market in France
France has become the fastest-growing European market. The French market has become more sophisticated in terms of consumer tastes and greater pet nutrition awareness. The market is supported by widening retail networks and increasing penetration of e-commerce. French consumers become more interested in the transparency of ingredient sourcing and manufacturing practices. French pet owners exhibit a high interest in high-end dry pet food products with distinct health benefits and natural ingredients. French consumers increasingly appreciate transparency in the production and procurement of ingredients.
Dry Pet Food Market in Asia Pacific?
The Asia Pacific dry pet food market has seen remarkable growth and market penetration, fueled by rising pet ownership, urbanization, and the humanization of pets in countries like China, India, and Southeast Asia. Changing lifestyles and nuclear family trends have elevated pets to family member status, driving demand for premium and convenient dry pet food products. These factors are shaping the region’s dry pet food market outlook.
Dry Pet Food Market in Japan
Japan stands out in the Asia Pacific dry pet food market, characterized by sophisticated consumer preferences and a strong emphasis on product quality. The market experiences high demand for premium products, especially for those formulated for targeted health benefits and age-specific requirements. Japanese pet owners prefer local brands and highly value products with open ingredient sourcing, mirroring their attention to trust and quality of pet nutrition.
Dry Pet Food Market in South Korea
South Korea is witnessing quick changes in market maturity and consumer trends across the Asia-Pacific dry pet food market. The market is experiencing a high premiumization shift as pet owners increasingly look for high-quality, premium dry pet foods. Retail network expansion and the rising influence of e-commerce, especially among younger pet owners, are further fueling the dynamic growth of the market and changing consumer dynamics.
Global Dry Pet Food Market By Region
- Largest
- Fastest
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Dry Pet Food Market Dynamics
Dry Pet Food Market Drivers
Increased Pet Ownership
- Growing pet ownership is a key trend driving the dry pet food demand, as more households consider pets as family members whose health and wellbeing are given importance. This change, driven by urbanization and lifestyles, results in greater demand for high-quality, convenient, and nutritious dry pet food products. As humanization of pets increases, owners become increasingly happy to pay for higher-end and specialized food, continuing to fuel market expansion and spurring innovation from brands to accommodate changing consumer tastes.
Growth of E-commerce and Online Sales Channel
- The growth of e-commerce has revolutionized the dry pet food business by making shopping more convenient and accessible. Shoppers can now easily browse through a large variety of products, compare prices, read customer reviews, and have cumbersome pet food sent to their doorstep. This new mode of shopping promotes the discovery of hard-to-find niche and bespoke brands that are unavailable in stores. Subscription models also enhance loyalty with steady supply and availability, particularly for time-bound or hard-to-reach consumers.
Dry Pet Food Market Restraints
Regulations and Compliance Costs
- Regulation and compliance expenses are among the largest issues, frequently complicated by stringent and sometimes excessive legislation. Such rules cover ingredient sourcing, manufacturing, labeling, and safety requirements, varying by country and region. Complying with these necessitates significant expenditure on quality control, testing, and compliance, further elevating operational expenses. Not only does this slow down innovation but also hinders smaller firms, as coping with intricate legal systems can be economically prohibitive.
Intense Competition
- The dry pet food market is highly competitive with large players such as Mars, Nestlé Purina, and Colgate-Palmolive controlling much of the market through their strong brands, innovation, and broad distribution. These firms are constantly launching new products, including grain-free and functional formulas, in order to attract consumers' attention. Meanwhile, regional and specialty brands compete by providing specialist or natural alternatives but usually find it difficult to equal the marketing muscle and bandwidth of the global majors, so the market becomes strongly competitive and dynamic.
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Dry Pet Food Market Competitive Landscape
Product innovation is what pet food businesses must focus on in order to stand out in the industry. The increased emphasis on wellness, consumers' growing awareness, and calls for targeted nutrition and specialty formulas are all working together to create additional sales possibilities. Based on global dry pet food market reports, all these trends are likely to make the business even more profitable.
Various startups are stepping into the pet food industry, using innovative strategies and innovative approaches. Some of the startups that are making a significant contribution to international dry pet food demand are listed below.
- Supertails: a Bangalore, India-based startup founded in 2021, with a broad range of pet products ranging from dry pet food, wet food, treats, and accessories for dogs and cats. In addition to products, Supertails stands out through the inclusion of expert-driven services like online vet consultations and pet health checkups. Supertails emphasizes customer acquisition, investment in technology, and the development of more healthcare offerings, including a pharmacy for pets, so that the company can offer a one-stop-shop solution for India's expanding pet parent community.
- Pawfectly Made: a Bangalore, India-based company established in 2020 by Arpita Ganesh. It excels at delivering fresh, human-grade, and veterinarian-endorsed pet food that is a healthier choice compared to standard kibble. Each of their meals is tailored to the specific needs of each pet, free from preservatives or artificial additives, and delivered conveniently right to customers' doorsteps. The brand has a variety of pre-measured fresh meals both veg and non-veg as well as treats and gravies for both cats and dogs.
Top Player’s Company Profiles
- Mars Inc
- Nestle SA Purina
- Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
- The J.M. Smucker Company
- Wellness Pet Food
- Royal Canin
- IAMS
- United Petfood
- Archer Daniels Midland Company
- Diamond Pet Foods
- Hill's Pet Nutrition
Recent Developments in Dry Pet Food Market
- In July 2024, Nunn Milling Company introduced its Butcher’s Best Signature Menu dry dog food line, featuring whole grain and sensitive skin and stomach formulas with ancient grains and easy-to-digest proteins.
- In August 2024, Big Idea Ventures made a partnership with Mars Petcare, a multinational pet food giant, to launch an initiative made specifically to develop sustainable pet food startups focused on innovation. This indicates a tactical step by players in the game to create eco-friendly innovation within the space.
- In August 2024, BARK (previously known as BarkBox) launched a portfolio of breed-specific dry dog food, starting with breeds such as Pit bulls, Chihuahuas, and Labradors, and broadened the assortment in October to include additional breeds and puppy formula.
Dry Pet Food Key Market Trends
- Premium and Specialized Formulations: The trend of pet parenting remains strong, furthering the demand for high-end, frequently "human-grade" dry pet food. Consumers increasingly look for natural, organic, and sustainably produced ingredients, which fuels the development of therapeutic diets for issues such as allergies, digestion, weight, aging, and even breed-specific nutritional requirements.
- Sustainability and Transparency in Pet Food: People are turning to dry pet food brands with a focus on sustainability, such as responsibly sourced ingredients such as insect proteins and upcycled products, as well as green packaging and traceable supply chains. Brands are emphasizing green activities, connecting with values held by pet owners, and shaping buying decisions within the market.
Dry Pet Food Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the trend of accepting pets as part of the family and growth in the number of pet owners will continue to drive demand for dry pet food in the coming times. Challenges like product innovation complexity and the ability to build robust e-commerce platforms are hampering global market expansion. North America is dominating global pet food sales due to high investment in innovation and internet retail. Development of sustainable and very nutritious pet food is expected to be one of the top trends molding the world pet food market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 30.2 billion |
| Market size value in 2032 | USD 41.16 billion |
| Growth Rate | 3.5% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Dry Pet Food Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Dry Pet Food Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Dry Pet Food Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Dry Pet Food Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Dry Pet Food Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Dry Pet Food Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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