Global Domestic Tourism Market

Domestic Tourism Market Size, Share, Growth Analysis, By Type(Local Travel, and Interstate Travel), By Application(Adventure Tourism, and Sports Domestic Tourism), By Region - Industry Forecast 2024-2031


Report ID: SQMIG20U2002 | Region: Global | Published Date: July, 2024
Pages: 202 |Tables: 61 |Figures: 75

Domestic Tourism Market Insights

Global Domestic Tourism Market size was valued at USD 1390.4 billion in 2022 and is poised to grow from USD 1576.71 billion in 2023 to USD 4311.79 billion by 2031, growing at a CAGR of 13.4% during the forecast period (2024-2031).

The domestic tourism market is an important contributor to the overall domestic tourism market of a country, as it generates revenue for various businesses such as hotels, restaurants, transportation services, and tourist attractions. It also contributes to the development of local communities, as tourism-related businesses create jobs and stimulate economic growth. 

China has been extremely successful in promoting domestic tourism due to its growing middle class and government support, leading to a significant rise in domestic spending. As citizens in emerging nations have more disposable income, many have seen domestic travel and tourism spending rise. Domestic tourism has increased since international travel was halted due to border closures, with many opting to travel locally for leisure.

Domestic travel eliminates the need for visas and other associated fees, and provides opportunities for cultural exchange with local people. Additionally, familiarity with the language and culture enhances the visitor's experience and knowledge of the region. The domestic tourism market has developed significantly over the past century, with advancements in media technology contributing to its growth alongside travel and hospitality.

US Domestic Tourism Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 1390.4 billion

Largest Segment

Local Travel

Fastest Growth

Local Travel

Growth Rate

13.4% CAGR

Global Domestic Tourism Market ($ Bn)
Country Share for North America Region (%)

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Domestic Tourism Market Segmental Analysis

Global Domestic Tourism market is segmented by type, application, and region. Based on type, the market can be segmented into local travel, and interstate travel. Based on application, the market is segmented into adventure travel, and sports domestic tourism. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Domestic Tourism Market Analysis by Type

By type, the market can be segmented into local travel and interstate travel. The local travel segment dominated the global market. Local tourism is experiencing significant growth globally, and the changing nature of this type of tourism is becoming increasingly apparent in many cities. As tourists seek out and consume more "local experiences," the distinction between visitors and locals becomes less clear, aided by the availability of mobile information.
Meanwhile, the interstate travel segment is expected to experience the fastest growth over the forecast period. The travel industry in India is optimistic, underpinned by a rise in demand for interstate travel of 180-200% in 2022 compared to 2021, according to a column from Financial Express.

Domestic Tourism Market Analysis by Application

By application, the market can be segmented into adventure travel and sports domestic tourism. Adventure travel dominated the global market in terms of revenue. This type of leisure involves visiting remote, exotic, or unusual locations, often participating in outdoor activities that provide varying degrees of risk, excitement, and peace. Adventure seekers seek personal challenges and travel to remote corners of the world, seeking thrills and individual testing.
The sports segment is expected to grow at the fastest CAGR, with sports events of all sizes and types attracting tourists as participants or spectators. Locations are incorporating local characteristics to offer genuine local experiences and differentiate themselves.

Global Domestic Tourism Market By Type, 2023 (%)

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Domestic Tourism Market Regional Insights

North America dominated the global market, owing to the presence of numerous popular tourist destinations such as the United States and Canada. The region offers diverse attractions, including natural wonders, cultural landmarks, and entertainment hubs, making it a popular destination for travellers worldwide.

APAC is the fastest-growing region in the global market. The region's growth can be attributed to its population's increasing disposable income and changing lifestyles, particularly in emerging economies such as China and India. The APAC region offers a wide variety of tourist attractions, including natural wonders, cultural heritage sites, and modern cities.

Global Domestic Tourism Market By Region, 2024-2031
  • Largest
  • Fastest

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Domestic Tourism Market Dynamics

Domestic Tourism Market Drivers

Increasing disposable income and changing lifestyles

  • One major global market driver is the increasing disposable income and changing lifestyles of people worldwide. As people spend more leisure activities, they are more likely to travel domestically or internationally for vacations, business trips, or other purposes. 
  • Additionally, the increasing desire for unique and authentic experiences drives travelers to seek out lesser-known destinations, off-the-beaten-path activities, and local cultural immersion. The domestic tourism market is adapting to these changing demands by offering personalized experiences, eco-tourism opportunities, and cultural tourism programs.

Domestic Tourism Market Restraints

Occurrence of natural disasters, pandemics, and other unexpected events

  • One major restraint for the global market is the occurrence of natural disasters, pandemics, and other unexpected events that can disrupt travel plans and cause significant financial losses for both tourists and businesses. These events can lead to travel restrictions, border closures, flight cancellations, and reduced demand for travel.
  • Additionally, the negative impacts of tourism on the environment and local communities can lead to backlash and protests from residents, which can further affect the industry's reputation and profitability. The industry is working towards sustainable tourism practices and disaster preparedness measures to address these challenges.

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Domestic Tourism Market Competitive Landscape

The competitive landscape of the domestic tourism market is highly fragmented, with numerous players competing for market share. These include tour operators, travel agencies, airlines, hotels, and other hospitality service providers. In addition, the rise of digital platforms and online booking systems has increased competition by making it easier for smaller players to enter the market. The industry is also highly dynamic, constantly evolving trends and consumer preferences. Players must continually adapt and innovate to stay competitive by offering unique and personalized experiences, adopting eco-friendly practices, and embracing new technologies.

Domestic Tourism Market Top Player’s Company Profiles

  • Airbnb (US)
  • Expedia Group (US)
  • Booking Holdings (Netherlands)
  • TripAdvisor (US)
  • Marriott International (US)
  • Hilton Worldwide (US)
  • Accor (France)
  • InterContinental Hotels Group (UK)
  • China Travel (China)
  • Delta Air Lines (US)
  • American Airlines Group (US)
  • United Airlines (US)
  • Southwest Airlines (US)
  • Carnival Corporation & plc (US)
  • Royal Caribbean Group (US)
  • TUI Group (Germany)
  • Japan Airlines (Japan)
  • Air France-KLM (Netherlands)
  • Lufthansa Group (Germany)
  • Emirates Group (UAE)

Domestic Tourism Market Recent Developments

  • In April 2023, Booking.com announced a partnership with Google, allowing customers to book hotels and flights directly through the Google search engine in the domestic tourism market.
  • In February 2023, Marriott International announced the acquisition of a portfolio of 15 hotels across Germany, expanding its presence in the domestic tourism market in the region.
  • In January 2023, Expedia Group announced a $1 billion investment in its domestic tourism market strategy, focusing on technology development and marketing initiatives.
  • In August 2022, Hilton Worldwide Holdings announced a partnership with Uber, allowing customers to easily book and access transportation services through the Hilton app in the domestic tourism market.
  • In June 2022, Airbnb announced a partnership with global payment provider, PayPal, to offer a seamless payment experience for domestic and international travelers.

Domestic Tourism Key Market Trends

  • Growing Focus on Sustainable Tourism Practice: One key trend in the domestic tourism market is the increasing focus on sustainable and responsible tourism practices. Consumers are becoming more environmentally and socially conscious and are seeking travel experiences that align with their values.
  • Emphasis on Reducing Plastic Waste: As a result, companies are implementing sustainable practices such as reducing plastic waste, conserving natural resources, and supporting local communities. This trend is not only driven by consumer demand but also by government regulations and initiatives to promote sustainable tourism.

Domestic Tourism Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to the global tourism market report analysis, the market is rapidly growing industry that includes a wide range of businesses and services related to travel and hospitality. Rising disposable incomes drive the market, growing interest in travel and leisure activities, and increasing government support and initiatives. Key segments of the market include domestic and international travel, adventure tourism, and sports tourism. Major players in the industry are constantly innovating and expanding their offerings to meet consumers' evolving needs and preferences. The market is also influenced by sustainability and responsible tourism trends, as consumers increasingly seek ethical and eco-friendly travel options.

Report Metric Details
Market size value in 2023 USD 1390.4 billion
Market size value in 2031 USD 4311.79 billion
Growth Rate 13.4%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Local Travel, and Interstate Travel
  • Application
    • Adventure Tourism, and Sports Domestic Tourism
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Airbnb (US)
  • Expedia Group (US)
  • Booking Holdings (Netherlands)
  • TripAdvisor (US)
  • Marriott International (US)
  • Hilton Worldwide (US)
  • Accor (France)
  • InterContinental Hotels Group (UK)
  • China Travel (China)
  • Delta Air Lines (US)
  • American Airlines Group (US)
  • United Airlines (US)
  • Southwest Airlines (US)
  • Carnival Corporation & plc (US)
  • Royal Caribbean Group (US)
  • TUI Group (Germany)
  • Japan Airlines (Japan)
  • Air France-KLM (Netherlands)
  • Lufthansa Group (Germany)
  • Emirates Group (UAE)
Customization scope

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  • Segments by type, application, etc
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  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Domestic Tourism Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Domestic Tourism Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Domestic Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Domestic Tourism Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Domestic Tourism Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Domestic Tourism Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Domestic Tourism Market size was valued at USD 1390.4 billion in 2022 and is poised to grow from USD 1576.71 billion in 2023 to USD 4311.79 billion by 2031, growing at a CAGR of 13.4% during the forecast period (2024-2031).

The competitive landscape of the domestic tourism market is highly fragmented, with numerous players competing for market share. These include tour operators, travel agencies, airlines, hotels, and other hospitality service providers. In addition, the rise of digital platforms and online booking systems has increased competition by making it easier for smaller players to enter the market. The industry is also highly dynamic, constantly evolving trends and consumer preferences. Players must continually adapt and innovate to stay competitive by offering unique and personalized experiences, adopting eco-friendly practices, and embracing new technologies. 'Airbnb (US)', 'Expedia Group (US)', 'Booking Holdings (Netherlands)', 'TripAdvisor (US)', 'Marriott International (US)', 'Hilton Worldwide (US)', 'Accor (France)', 'InterContinental Hotels Group (UK)', 'China Travel (China)', 'Delta Air Lines (US)', 'American Airlines Group (US)', 'United Airlines (US)', 'Southwest Airlines (US)', 'Carnival Corporation & plc (US)', 'Royal Caribbean Group (US)', 'TUI Group (Germany)', 'Japan Airlines (Japan)', 'Air France-KLM (Netherlands)', 'Lufthansa Group (Germany)', 'Emirates Group (UAE)'

One major market driver is the increasing disposable income and changing lifestyles of people worldwide. As people spend more leisure activities, they are more likely to travel domestically or internationally for vacations, business trips, or other purposes. 

Growing Focus on Sustainable Tourism Practice: One key trend in the domestic tourism market is the increasing focus on sustainable and responsible tourism practices. Consumers are becoming more environmentally and socially conscious and are seeking travel experiences that align with their values.

North America dominated the market, owing to the presence of numerous popular tourist destinations such as the United States and Canada. The region offers diverse attractions, including natural wonders, cultural landmarks, and entertainment hubs, making it a popular destination for travellers worldwide.

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