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Global Coastal and Maritime Tourism Market size was valued at around USD 3.07 trillion in 2022 and is poised to grow from USD 3.24 trillion in 2023 to USD 5.06 trillion by 2031, at a CAGR of 5.7% over the forecast period (2024–2031).

To gain a competitive edge, businesses have been implementing a variety of growth strategies, including mergers and acquisitions, partnerships, and the introduction of new onboard services on fleets. For instance, Xponential Fitness Inc., a franchisor of fitness companies, signed a five-year licensing deal with Princess Cruise in September 2022. Xponential Fitness Inc. will give its fitness programmers on the Princess Cruise Fleet as a result of the partnership. 'Royal Caribbean Cruises Ltd.', 'Carnival Corporation & plc', 'MSC Cruises', 'Norwegian Cruise Line Holdings Ltd.', 'TUI Group', 'Princess Cruises', 'Viking Cruises', 'Costa Crociere', 'American Cruise Lines', 'Hurtigruten', 'Silversea Cruises', 'Crystal Cruises', 'Seabourn Cruise Line', 'Regent Seven Seas Cruises', 'P&O Cruises', 'Celestyal Cruises', 'Disney Cruise Line', 'Lindblad Expeditions', 'Ponant', 'Azamara Club Cruises'

The natural beauty of coastal regions, beaches, and ports is one of the primary drivers of the coastal and maritime tourism market. People are attracted to the picturesque scenery and the opportunity to experience a different environment.

Sustainable tourism is becoming a more significant trend in the coastal and maritime tourism market, with consumers increasingly looking for eco-friendly travel options. Cruise lines and other companies are adopting more sustainable practices to reduce their environmental impact, such as using renewable energy sources and reducing single-use plastics.

In 2021, Europe held the majority of the market, with a share of 32.3%. The demand for coastal and maritime tourism in the area is being driven by an increase in foreign visitors as well as an increase in disposable money. The desire for more services and infrastructure in the tourism industry is being driven by the increase in the number of nights spent by foreign visitors. Due to the large number of people employed in the sector, coastal tourism represents the largest industry in the region.

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Global Coastal and Maritime Tourism Market

Product ID: SQMIG25F2054

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