Top Digital Experience Platform Companies

The global digital experience platform market is being fueled by the rapid digital transformation taking place across industries, coupled with the increasing demands of consumers for personalized experiences online and increasing adoption of omnichannel engagement models. Organizations are making various investments in DXPs to consolidate customer data, content and analytics across various points of engagement including web, mobile and social media and the Internet of Things - all designed to offer integrated and seamless digital experiences.

Industry Overview

According to SkyQuest Technology “Digital Experience Platform Market By Component (Platform, Services), By Deployment (Cloud, On-premises), By Application (Business-To-Consumer, Business-To-Business, Others), By End Use, By Region - Industry Forecast 2025-2032,” Global Digital Experience Platform Market is projected to grow at a CAGR of over 12.2% by 2032, on account of urgent need for automating quantified data. The growth of eCommerce, the growth of cloud-based services and insights from AI analytics will also support the growth of this market as organizations aim to better understand consumer behaviour and obtain deeper engagement with customers. The growing demand for integrated marketing automation, real-time personalization, and scalable digital content management systems will also drive adoption among organizations.

Top 10 Global Digital Experience Platform Companies

1. Adobe Inc. 

Founded in 1982 and located in San Jose, California, Adobe Inc. is a worldwide leader in digital media and marketing solutions. Its flagship product, Adobe Experience Cloud, is one of the most expansive Digital Experience Platforms (DXP) in the world. It provides marketing automation, analytics, content management, and personalization capabilities. 

2. Sitecore Corporation A/S  

Founded around 2001 and headquartered in Copenhagen, Denmark, with significant operations in San Francisco, Sitecore focuses on a composable DXP that unifies content management, digital asset management, personalization, and e-commerce. It allows organizations to develop flexible and scalable customer experiences. 

3. Optimizely, Inc. 

Founded in 2010 and located in New York, Optimizely specializes in optimizing digital experiences through experimentation and personalization. Its DXP fuses content management, digital commerce, and data analytics for organizations to drive user engagement and conversion. 

4. Acquia Inc.

Founded in 2007 and based in Boston, Massachusetts, Acquia offers an open-source DXP based on the Drupal content management framework. Acquia has a suite of solutions for content management, customer data platforms (CDP), and marketing automation. The Acquia platform emphasizes flexibility, scalability, and open architecture to enable enterprises to deliver personalized and data-driven digital experiences, while retaining full control of their digital assets.

5. Liferay, Inc.

Founded in 2004 and based in Diamond Bar, California, Liferay creates an open-source DXP for portals, intranets and customer experience platforms where organizations can construct and integrate digital environments for employees, partners and customers.

6. SAP SE (SAP CX)

Founded in 1972 and based in Walldorf, Germany, SAP SE provides SAP Customer Experience (SAP CX) solutions as a leading global enterprise software provider. The SAP CX suite seamlessly integrates commerce, marketing, sales, and customer data management to create a unified framework for building digital experiences. SAP CX allows organizations to create personalized experiences and connected journeys across multiple touch points with the benefit of leveraging real time data analytics and automation within larger enterprise ecosystems.

7. IBM Corporation

Founded in 1911 and based in Armonk, New York, IBM Corporation offers enterprise-grade digital experience solutions with enhanced functionality via IBM Digital Experience Manager and its AI-enabled capabilities. The platform integrates content management, analytics, and customer portals to improve engagement and operational efficiency. IBM’s strength as a company is in its hybrid cloud and AI level integrations, enabling organizations to deliver intelligent and scalable digital interactions across multiple use cases for varied industry verticals.

8. Microsoft Corporation

Established in 1975 and located in Redmond, Washington, Microsoft provides a robust digital experience ecosystem through Dynamics 365 and Power Platform. These solutions incorporate CRM, ERP, and digital experience functionality to optimize a business's operations and customer engagement. By integrating their DX capability with Azure (their computing platform) and AI tools, Microsoft is allowing organizations to deliver personalized, data-driven, and scalable solutions for digital experience.

9. Salesforce, Inc.

Founded in 1999 and located in San Francisco, California, Salesforce is one of the leading global providers of customer relationship management and digital experience. Its Salesforce Experience Cloud allows businesses to provide personalized digital experiences, portals, and communities with the intent to provide customer connection and loyalty. Salesforce has incredible data integration, AI, and automation capabilities which empower organizations to orchestrate a coherent customer journey across marketing, sales, and service.

10. Oracle Corporation

Founded in 1977 and located in Austin, Texas, Oracle Corporation offers a comprehensive suite of customer experience and digital experience tools within the Oracle CX platform. This solution unifies data management, marketing automation, data analytics, and e-commerce into a digital experience platform. Oracle's aim is to help enterprises enhance customer engagement, decision making, and operational efficiency through AI and cloud-based technologies.

Other Leading Global Digital Experience Platform Companies

• OpenText Corporation
• Progress Software Corporation
• Kentico Software
• Magnolia International Ltd.
• CoreMedia AG
• Bloomreach Inc.
• Crownpeak Technology
• Episerver
• HCL Digital Experience
• Squiz Digital Experience Platform
• Jahia Solutions Group SA
• Acoustic, L.P.

Conclusion

The global digital experience platform market is expected to grow rapidly, as companies become increasingly focused on customer-focused digital strategies. There is a continual advancement toward unified, data driven, and personalized experiences across all digital channels that stimulate innovation and investment in DXPs. These platforms are advancing in a more intelligent, scalable, and flexible manner to fit a wide array of unique use cases, because of ongoing advances in artificial intelligence, machine learning, and cloud technologies. Challenges remain to be overcome, particularly with integration complexity and high implementation costs, but the longer-term prospects for improving customer engagement, brand loyalty, and digital agility will preserve strong market momentum in the years ahead.