Digital Commerce Market Size

Global Digital Commerce Market size was valued at USD 6.01 trillion in 2023 and is poised to grow from USD 6.91 trillion in 2024 to USD 20.98 trillion by 2032, growing at a CAGR of 14.9% during the forecast period (2025-2032).

The global digital commerce market is experiencing accelerated growth, driven by AI-powered personalization and seamless omnichannel retail experiences with the rapid expansion of e-commerce. The e-commerce businesses streamline their order fulfillment processes onto an automated system. The current OMS has built-in functionality for real-time order tracking, centralized control of inventories, and integration with logistics service providers. The new initiative from the government of the United States, National Retail Federation's Supply Chain 4.0, will be focusing on moving toward the digital system that will end up streamlining all the supply chain processes.The initiative is helping to encourage retailers toward integrated solutions that deal with order management, inventory, accounting, or customer care. According to the NRF, about 75% of retailers upgrading their order management systems in the next three years due to increased customer demand for swift and more precise deliveries.

Automation, personalization, and operational efficiency are enhanced with advanced technologies such as AI, machine learning, and cloud computing. Companies from the retail, fashion, electronics, B2B, and other sectors use these solutions to maximize the digital channels for selling their products.

In India, the government undertaken their share of the initiatives which further push India's e-commerce scene the National E-commerce Policy help to boost good logistics and streamlined regulatory frameworks, indirectly increasing the demand for more effective OMS solutions. Digital commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, basically on the internet. Digital commerce is powered by the internet, where customers can access an online store to browse through, and place orders for products or services via their own devices. These business transactions operate as business-to-consumer (B2C), business-to-business (B2B), consumer-to-business, or consumer-to-consumer. The terms e-commerce and e-business are often used interchangeably.

How is AI Transforming the Digital Commerce Market?

AI is revolutionizing the digital commerce market by enhancing customer experiences, streamlining operations, and driving intelligent decision-making. One of the most significant advancements is the use of AI-powered recommendation engines, which analyze customer behavior, preferences, and past purchases to deliver highly personalized shopping experiences. Companies like Amazon and Alibaba continue to refine their AI-driven algorithms to improve customer engagement and increase conversion rates. Another transformative innovation is the rise of AI chatbots and virtual assistants, which provide 24/7 customer support, handle inquiries, and assist with order tracking. For example, in early 2024, Shopify introduced an AI-powered assistant called Sidekick, designed to help merchants automate tasks and provide insights on store performance.