Digital Adoption Platform Market Size

Global Digital Adoption Platform Market size was valued at USD 0.83 billion in 2023 and is poised to grow from USD 0.99 billion in 2024 to USD 4.03 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2025-2032).

Rise of advanced and diverse software solutions, relentless digitalization of various vertical sectors, regular updates of software, and growing demand for data-driven insights are some of the key factors driving the global digital adoption platform market growth.

With the rise of newer and more complex software solutions, the end-user learning curve has grown. DAPs address this issue by minimizing user interactions and simplifying software. Thus, growing software complexity will fuel market growth during the forecast period. With DAPs providing valuable user behavior analytics that enable businesses to better understand user interaction with software, the growing demand for data-driven insights also fuels product demand.

For instance, in 2024, Mattel struggled to onboard the Workday HCM system, resulting in high support requests and poor onboarding. To address this, they implemented Apty's Digital Adoption Platform (DAP) that provided role- and language-specific interactive in-app guides. The integration supported 90% of Workday adoption within 60 days, significantly reduced support requests, and increased overall employee productivity.

How is Augmented Reality Transforming Digital Adoption?

Digital Adoption Platforms (DAPs) are employing Augmented Reality (AR) to develop fully immersive, highly interactive learning that is transforming worker training. AR allows workers to easily navigate through intricate systems by projecting real-time guidance onto business software interfaces. This program minimizes errors, enhances memory retention, and accelerates onboarding. AR-powered digital adoption is transforming software proficiency and workplace training as organizations adopt remote and hybrid work scenarios.

• For example, Microsoft added augmented reality (AR)-driven training modules to Dynamics 365 in 2024, allowing employees to receive interactive, real-time instruction through AR glasses. This innovation cut training time by 40% and simplified onboarding for big businesses.

How Are New DAP Startups Transforming Software Onboarding?

Startups such as Usetiful, Apty, Whatfix, and Userlane have arrived in the digital adoption platforms (DAP) industry, and they are revolutionizing corporate software adoption. These entrepreneurs enable companies to enhance user adoption, streamline processes, and optimize the application of digital technologies by providing AI-driven, no-code onboarding, training, and workflow automation solutions.

• Usetiful (Founded in 2019): A European company by the name of Usetiful is revolutionizing the digital adoption platform market with light, no-code solutions specifically designed for small and medium-sized enterprises (SMBs). Without the need for technical skills, the platform allows companies to design interactive product tours, in-app messaging, and user onboarding guides. Usetiful assists companies in minimizing churn, maximizing user engagement, and streamlining the software learning process. Usetiful enables businesses to get the most out of their software investment without significant disruption through a smooth, cost-effective alternative to enterprise solutions.

• Apty (Founded in 2017): Apty offers a digital adoption platform powered by AI that automates processes, trains employees, and onboard software. The platform improves user engagement and software adoption within businesses through automation tools, behavior insights, and in-app guidance. Apty's capacity to enable rich corporate apps is its differentiator and provides companies data-driven insights to validate their plans for digital transformation. Its solutions are generally practiced across industries such as IT, healthcare, and finance to enable a smoother transition to new technologies.