USD 702.0 Million
Digital Adoption Platform Market Size, Share, and Growth Analysis
Digital Adoption Platform Market By Deployment Model (Cloud, On-Premises), By Enterprise Type (Large Enterprises, SMEs), By Application (User Onboarding, Customer Support, Employee Onboarding, Product Training, Change Management), By End User, By Region -Industry Forecast 2025-2032
Report ID:
SQMIG45E2321 |
Region:
Global |
Published Date: April, 2025
Pages:
186
|Tables:
118
|Figures:
69
Format -
Digital Adoption Platform Market Insights
Global Digital Adoption Platform (DAP) Market size was valued at USD 702.0 Million in 2023 and is poised to grow from USD 943.6 Million in 2024 to USD 3660.4 Million by 2032, growing at a CAGR of 18.5% in the forecast period (2025-2032).
Rise of advanced and diverse software solutions, relentless digitalization of various vertical sectors, regular updates of software, and growing demand for data-driven insights are some of the key factors driving the global digital adoption platform market growth.
With the rise of newer and more complex software solutions, the end-user learning curve has grown. DAPs address this issue by minimizing user interactions and simplifying software. Thus, growing software complexity will fuel market growth during the forecast period. With DAPs providing valuable user behavior analytics that enable businesses to better understand user interaction with software, the growing demand for data-driven insights also fuels product demand.
For instance, in 2024, Mattel struggled to onboard the Workday HCM system, resulting in high support requests and poor onboarding. To address this, they implemented Apty's Digital Adoption Platform (DAP) that provided role- and language-specific interactive in-app guides. The integration supported 90% of Workday adoption within 60 days, significantly reduced support requests, and increased overall employee productivity.
How is Augmented Reality Transforming Digital Adoption?
Digital Adoption Platforms (DAPs) are employing Augmented Reality (AR) to develop fully immersive, highly interactive learning that is transforming worker training. AR allows workers to easily navigate through intricate systems by projecting real-time guidance onto business software interfaces. This program minimizes errors, enhances memory retention, and accelerates onboarding. AR-powered digital adoption is transforming software proficiency and workplace training as organizations adopt remote and hybrid work scenarios.
- For example, Microsoft added augmented reality (AR)-driven training modules to Dynamics 365 in 2024, allowing employees to receive interactive, real-time instruction through AR glasses. This innovation cut training time by 40% and simplified onboarding for big businesses.
How Are New DAP Startups Transforming Software Onboarding?
Startups such as Usetiful, Apty, Whatfix, and Userlane have arrived in the digital adoption platforms (DAP) industry, and they are revolutionizing corporate software adoption. These entrepreneurs enable companies to enhance user adoption, streamline processes, and optimize the application of digital technologies by providing AI-driven, no-code onboarding, training, and workflow automation solutions.
- Usetiful (Founded in 2019): A European company by the name of Usetiful is revolutionizing the digital adoption platform market with light, no-code solutions specifically designed for small and medium-sized enterprises (SMBs). Without the need for technical skills, the platform allows companies to design interactive product tours, in-app messaging, and user onboarding guides. Usetiful assists companies in minimizing churn, maximizing user engagement, and streamlining the software learning process. Usetiful enables businesses to get the most out of their software investment without significant disruption through a smooth, cost-effective alternative to enterprise solutions.
- Apty (Founded in 2017): Apty offers a digital adoption platform powered by AI that automates processes, trains employees, and onboard software. The platform improves user engagement and software adoption within businesses through automation tools, behavior insights, and in-app guidance. Apty's capacity to enable rich corporate apps is its differentiator and provides companies data-driven insights to validate their plans for digital transformation. Its solutions are generally practiced across industries such as IT, healthcare, and finance to enable a smoother transition to new technologies.
Market snapshot - (2025-2032)
Global Market Size
Largest Segment
Cloud
Fastest Growth
On-Premises
Growth Rate
18.5% CAGR
Global Digital Adoption Platform Market ($ Bn)
Country Share for North America (%)
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Digital Adoption Platform Market Segments Analysis
Why Are Enterprises Shifting Toward Cloud-Based Digital Adoption Platforms?
As per the 2024 global digital adoption platform market analysis, the cloud segment held a greater market share and is projected to progress with a high CAGR in the forecast period. This is due to the fact that there has been a common shift of old IT operations to cloud technology. Cloud computing and digital transformation bring enormous opportunities in enterprise data adoption, data integration, and big data analytics. Therefore, firms adopt new technology, shift to cloud platforms, and deploy digital workplace models. WalkMe, in 2024, added AI-driven insights for enterprise software management to its cloud digital adoption platform. With this addition, businesses can improve user behavior, automate repetitive tasks, and personalize onboarding, thus making cloud adoption easier.
The on-premises segment will dominate the market owing to its improved security, data management, and compliance advantages. For data privacy protection and regulatory compliance, on-premises digital adoption solutions are favored by companies in government, healthcare, and finance sectors. It also provides easy integration with existing IT infrastructure and improved customization.
How Are Large Enterprises Driving Digital Adoption Platform Growth?
Based on the 2024 global digital adoption platform market forecast, the large enterprises segment will most probably hold a large market share throughout the forecast period. They possess the funds and resources to keep expanding. This makes it easier for them to network with various renowned companies, which in turn increases revenue generation. Ease of access to their products is made possible through their successful networking and alliances with other companies. Since such companies are usually well-backed by investors, they can spend more money investing in creating solutions that are specifically tailored to fit the industry requirements. For instance, in 2024, Salesforce enhanced its Enterprise Digital Adoption Platform (DAP) with AI-driven analytics and automated workflows to streamline software onboarding for big businesses.
The SMEs segment is expected to have higher CAGR during the forecast period due to increased digital adoption and online transactions by SMEs post-pandemic. Digital business transformation has been considered an effective business approach that appears to have gained popularity since businesses were challenged. This continued to improve their digital adoption culture and capability.
Global Digital Adoption Platform Market By Deployment Model
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Digital Adoption Platform Market Regional Insights
Why North American Enterprises Are Investing Heavily in Digital Adoption?
North America is the leading region in the digital adoption platform market due to its highly developed technological landscape, high business uptake, and governmental support. AI-driven digital adoption technology is being rapidly used across the region within various sectors, such as retail, healthcare, and finance. As government agencies concentrate on optimizing public services via digital transformation programs, companies focus on automation and employee training solutions.
U.S. Digital Adoption Platform Market
As a result of government-backed AI-facilitated public service programs and corporate digitization, the US leads the DAP market. JPMorgan Chase incorporated AI-facilitated digital adoption solutions in 2024 to enhance staff training and anti-fraud measures. To enhance accessibility and efficiency for citizens across the country, the US government recently introduced an AI-facilitated digital citizen portal that provides automated services for social security claims, healthcare applications, and tax filing.
Canada Digital Adoption Platform Market
AI digital adoption platforms are gaining popularity in Canada, especially within the healthcare and banking sectors. Top hospitals deployed AI-driven platforms during 2025 to improve telemedicine services and speed up electronic health records (EHR). Canadian banks like RBC and TD Bank also deployed digital adoption platforms to lower operating expenses by simplifying regulatory compliance, client onboarding, and process automation.
Why is Asia-Pacific the Fastest-Growing Market for Digital Adoption Platforms?
As a result of the growing digital consumer market, rising mobile penetration, and government-driven digital transformation programs, Asia-Pacific is the region with the highest rate of growth in digital adoption. China, Japan, and India are at the forefront of automation, artificial intelligence, and cloud-based digital adoption solutions. Firms in the financial services, manufacturing, and e-commerce industries are leveraging digital adoption solutions to improve customer experience and streamline operations.
Japan Digital Adoption Platform Market
Pioneering the use of AI-driven automation, Japan employs digital adoption platforms to enhance business productivity and intelligent manufacturing. Toyota widened the deployment of AI-facilitated DAPs across its smart factories in 2025 to train employees and streamline production lines. Moreover, the government of Japan adopted digital platforms within its e-governance offerings, utilizing chatbots driven by artificial intelligence to support citizens in social services, tax payments, and doctor visits.
India Digital Adoption Platform Market
India's thriving digital economy in various industries, such as government services, education, and telecommunication, is driving DAP adoption. To automate services and improve customer service, top telecom players like Jio and Airtel employed AI-driven digital adoption platforms in 2024. To digitally upskill millions of employees in terms of digital literacy and software adoption, the government of India also initiated the Digital Bharat 2.0 program, which incorporates AI-powered e-learning platforms.
How Europe’s Strict Data Laws Are Shaping Digital Adoption Strategies?
More stringent data protection regulations, greater AI integration, and attempts to bring workplaces up to date online are propelling the digital adoption platform market in Europe. To enhance employee productivity and maximize compliance, the banking, healthcare, and retail industries are investing in automation. Enterprise-led AI innovation and government-supported smart city initiatives are driving the region's fast digital platform adoption.
UK Digital Adoption Platform Market
Regarding the adoption of digital in retail, healthcare, and financial sectors, the UK takes the lead globally. HSBC increased utilization of its DAP system with AI-based applications in 2025 to aid risk management as well as the training of its employees. To make things easier for locals to gain access to healthcare facilities, the NHS also implemented a digital patient portal that provided AI-enabled support in booking appointments, reminders on medicine, and video consultations remotely.
France Digital Adoption Platform Market
Through investments in automation technology and AI-driven corporate solutions, France is fortifying its digital economy. Carrefour, the retail giant, automated store operations and expanded consumer engagement in 2024 through the adoption of an AI-driven digital adoption platform. The French government also hastened its smart city project by implementing AI-driven systems to enable the management of urban services, including waste management, traffic management, and public surveillance.
Global Digital Adoption Platform Market By Geography
- Largest
- Fastest
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Digital Adoption Platform Market Dynamics
Drivers
Increased Efforts towards Digital Transformation
- Digital Adoption Platforms (DAPs) are highly sought after due to the large amounts of investment that businesses across diverse industries are putting into digital transformation. Simple onboarding of users, training, and engagement are becoming increasingly vital as businesses take up cloud software and sophisticated corporate applications. DAPs are an integral part of digital transformation projects since they enable organizations to boost employee productivity, lower training expenses, and speed up the adoption of software.
Growing Need for Improved Customer Experience and Employee Efficiency
- Today, companies are more concerned with improving customer satisfaction and streamlining staff productivity. DAPs minimize staff and client learning curves by providing interactive walkthroughs, automated assistance, and in-app instructions. Companies are using DAPs to drive engagement, ensure seamless software navigation, and improve overall operational efficiency as remote work and hybrid models gain traction.
Restraints
High Implementation Expenses for Organizations
- Although it has numerous advantages, DAPs can be expensive to implement and tailor, particularly for small and medium enterprises. Big integrations with present software infrastructures are often required by organizations, which requires additional IT infrastructure investment. Low-budget organizations can be discouraged from adopting DAP solutions by such investments along with recurring subscription costs.
Fears of Compliance and Data Protection
- Concerns over data privacy, security, and compliance are still relevant because DAPs gather and analyze user data to gain insights into software adoption. With strict data protection regulations such as the CCPA and GDPR, companies in highly regulated sectors such as healthcare and finance might be reluctant to implement DAPs. For DAP providers, balancing strong security controls with legal compliance is an issue.
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Digital Adoption Platform Market Competitive Landscape
Several companies hold a majority market share in the highly competitive global digital adoption platform market. Businesses are investing in cross-platform connectors, AI-based automation, and personalized analytics in order to distinguish their products. DAP manufacturers are penetrating markets with the utilization of strategic collaborations with business software companies such as Microsoft, SAP, and Salesforce. In addition, suppliers are focusing on niche sectors such as healthcare, education, and finance and tailoring products to address business requirements.
Top Player’s Company Profile
- SAP
- Deloitte
- Amplitude
- Pegasystems
- AppLearn Ltd.
- Inline Manual Ltd.
- Newired Srl
- Pendo.io Inc.
- Toonimo
- Userlane
- WalkMe
- Whatfix
Recent Developments
- In March 2025, Deloitte launched Zora AI, an agentic AI platform developed jointly with Nvidia. With a vision to change corporate operations through enhanced productivity and reduced costs, Zora AI offers clients the functionality of intelligent digital workers capable of performing tasks autonomously and on a scale. Deloitte's finance department will initially use the platform, with plans to extend it to other departments.
- In October 2024, Amplitude bought Command AI with the aim of placing AI-driven user support on its platform. Personalized onboarding tours and product tours interactively are offered through this merger, which supports user interactions and eases software navigation. Through conducting activities within the program, the AI assistant can reduce user involvement.
- In June 2024, Pegasystems announced Pega GenAI, a collection of more than 20 generative AI accelerators within its Pega Infinity suite. The technologies encompass Pega GenAI Blueprint, an application process design-as-a-service program employing generative AI to streamline application processes and enable the large language models provided by AWS and Google Cloud. More than 50,000 designs have been generated since launching in April 2024.
- In June 2024, SAP made an announcement that it would be paying USD 1.5 billion to purchase WalkMe, a top DAP provider. The aim of the strategic acquisition is to bring WalkMe's digital adoption solutions into SAP's platform so that it can enhance its Business AI capabilities and enhance the customer experience. The acquisition was finalized in September 2024.
Digital Adoption Platform Key Market Trends
- Merging ML and AI: AI-powered DAPs are becoming increasingly popular due to the predictive analytics, intelligent automation, and customization they provide. Through problem detection and offering specific solutions immediately, these technologies enhance user experiences. WalkMe and Whatfix are utilizing AI to offer more intuitive and adaptive digital adoption experiences, which will enable businesses to achieve their highest software usage potential.
- Higher Take-up Among the Public and Government Sectors: With more government organizations adopting digital transformation, there is an increasing demand for DAPs to enable automation of citizen services and internal processes. Governments across the globe are leveraging DAP solutions to enhance the user experience, enhance accessibility, and simplify engagement with digital channels. As more e-governance initiatives are rolled out, the public sector is emerging as a prime consumer of digital adoption platforms.
Digital Adoption Platform Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, due to the accelerated pace of digital transformation across various industries, the digital adoption platform market is anticipated to grow extensively. DAPs are becoming necessary tools for realizing maximum return on software investments as companies focus on enhancing customer experience and simplifying software usage. New technologies such as automation and AI-driven insights will keep fueling market growth, despite some challenges such as high cost of implementation and security risks. The global digital adoption platform market outlook is positive because Asia-Pacific is a new, high-growth market and North America is the world leader in enterprise adoption. In this new world, enterprise software companies that place a focus on innovation, industry-specific solutions, and integrated integrations will be competitive.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 702.0 Million |
| Market size value in 2032 | USD 3660.4 Million |
| Growth Rate | 18.5% |
| Base year | 2024 |
| Forecast period | (2025-2032) |
| Forecast Unit (Value) | USD Million |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Digital Adoption Platform Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Digital Adoption Platform Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Digital Adoption Platform Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Digital Adoption Platform Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Digital Adoption Platform Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Digital Adoption Platform Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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