Culinary Tourism Market
Report ID: SQMIG25O2030
Report ID: SQMIG25O2030
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Report ID:
SQMIG25O2030 |
Region:
Global |
Published Date: January, 2025
Pages:
191
|Tables:
90
|Figures:
71
Culinary Tourism Market size was valued at USD 963.84 Billion in 2024 and is poised to grow from USD 1126.73 Billion in 2025 to USD 3929.49 Billion by 2033, growing at a CAGR of 16.9% during the forecast period (2026–2033).
The global culinary tourism market growth can be attributed to the increasing consumer spending on travel & tourism, tourists desire to try food products made of locally sourced ingredients, and increasing food travelers who explore new cultures through food worldwide. The primary driver of market growth is the rise in desire to explore local dishes as a way to connect with the locals and gain more insight into the destination, history, and culture.
The market is characterized by a high degree of innovation owing to the rapid technological advancements driven by factors such as NFC technology used to provide travelers with important information about the destination and many other personalized information for the traveler.
The market is characterized by moderate level merger and acquisition (M&A) activities by the leading players. It is due to several factors, including increasing revenue, increased market presence, geographical expansion, and enhanced brand portfolio. Culinary tours and events may be subject to regulations governing the tourism industry. It is also subject to health and safety regulations to ensure the quality and safety of the food they serve. Some countries have regulatory frameworks aimed at promoting sustainable practices in the culinary industry, such as waste reduction, sourcing local ingredients, and energy efficiency.
The culinary tourism market growth can be attributed to a rise in instances of people opting for unique and exotic holiday destinations, to get away from the daily hectic schedule and gain valuable experiences. Private, serene, and exotic locations with a prevalent food culture are the major factors that people consider while choosing their travel location. Regions with a large variety of food and drinks that taste unique have been voted as the top preference by travelers.
Market snapshot - 2026-2033
Global Market Size
USD 824.5 billion
Largest Segment
Diversionary
Fastest Growth
Existential
Growth Rate
16.9% CAGR
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Global Culinary Tourism Market is segmented by Activity Type, Age Group, Tour Type, Mode of Booking and region. Based on Activity Type, the market is segmented into Culinary Trails, Cooking Classes, Restaurants, Food Festival and Others. Based on Age Group, the market is segmented into Baby Boomers, Generation X, Generation Y and Generation Z. Based on Tour Type, the market is segmented into Domestic and International. Based on Mode of Booking, the market is segmented into OTA, Traditional Agents and Direct Bookings. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per global culinary tourism market outlook, the food festivals segment dominated the market with a revenue share of over 30.0% in 2024. Events, food festivals, and tours are crucial factors in culinary tourism that attract tourists to different locations. Food festivals provide the assurance of variety and an all-round food experience. Food festivals showcase regional cuisines and culinary heritage, drawing tourists seeking authentic and memorable cultural experiences. These events often cater to large crowds, generating significant revenue from ticket sales, sponsorships, and food vendor participation. Moreover, countries like Ireland conduct food festivals, such as “Taste of Dublin” and “Burren Slow Food Festival” in May and June.
As per global culinary tourism market analysis, the culinary trails segment is projected to grow at the highest CAGR during the forecast period. Culinary trails pull together the best of a region's food and drink offerings, whether to showcase a specific food item or cuisine or highlight the diversity of local producers. In November 2023, the West Virginia Department of Tourism launched culinary trail to promote the must-visit restaurants and the best cuisine to consume. Culinary trails typically involve guided tours through specific regions or cities, offering visitors opportunities to sample regional cuisines, visit local markets, interact with artisans, and participate in hands-on activities like cooking classes.
The existential segment dominated the market in 2024, with a revenue share of over 40.0%. Travelers actively seek local and regional culinary experiences, opting for eateries popular among the locals. The existentialist demographic displays a relaxed and laid-back disposition preferring for simple and rustic dining venues over gourmet and 5-star restaurants. Furthermore, the tourists express interest in engaging activities such as cooking schools, cooking classes, fishing trips, vineyard tours, and attendance at food festivals. Consumers increasingly prioritize experiences over material possessions, seeking transformative journeys that enrich their lives and create lasting memories. Travelers are drawn to experiences that allow them to engage deeply with local traditions, cuisines, and communities, making the existential segment highly appealing.
The diversionary segment is projected to grow at the fastest CAGR during the forecast period. Diversionary tourists enjoy socializing and involving in food festivities, prioritizing the experience over ambiance. They prefer streamlined access to dining information, favoring recommendations and curated top 10 lists over engaging in extensive research. As modern lifestyles become more fast-paced and stressful, more individuals are turning to tourism to disconnect and recharge. Many tourists prefer short, diversionary trips that are easier to plan and fit into their schedules, making this segment particularly attractive. This segment typically involves leisure-oriented activities and destinations that provide entertainment, fun, and an opportunity to unwind without a strong emphasis on cultural or existential engagement.
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North America dominated the market influenced by its rich and diversified food culture and the need for new and exciting experiences with food. The United States and Canada are strong representatives of the combination of old traditional and multicultural cuisines due to their immigrant history. Activities revolving around food, such as wine and brewery tours, farm-to-table experiences, and food festivals, are in high demand both among local and international tourists. Moreover, North America benefits from its advanced infrastructure, which makes it easy for travelers to explore various culinary destinations. Furthermore, the region's focus on innovation, sustainability, and locally sourced ingredients resonates with current consumer preferences, driving growth in this market.
Culinary tourism in Asia Pacific is projected to grow substantially during the forecast period. South Korea, Malaysia, Japan, Thailand, Vietnam, India, and many other countries offer a blend of historical and cultural heritage with modern culture. Preserving this local identity also allows tourists to explore and enjoy the local culture, natural environment, and unique food, fostering market growth. For instance, Thailand is also home to numerous world-class gourmet restaurants, Michelin-rated restaurants, award-winning bars, and innovative cafes in large cities such as Bangkok and Chiang Mai. The integration of food with cultural and historical exploration enhances the appeal of destinations across the region, such as Vietnam, Malaysia, and South Korea.
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Rising Emergence of Mobile Applications
Economic Development and Diversification
Political Unrest and Increase in Crime and Terrorism
High Competition Among Destinations
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The culinary tourism market is highly competitive, with key players including tour operators, travel agencies, hospitality providers, and local food enterprises. Prominent companies like G Adventures and Trafalgar focus on offering immersive gastronomic experiences, such as cooking classes, food festivals, and wine tours, often partnering with local chefs and restaurants to create authentic cultural connections. Luxury hotel chains like Marriott International and Hyatt have also expanded their offerings to include culinary-focused packages and in-house experiences, attracting food enthusiasts. This competitive landscape is shaped by innovation, partnerships, and a growing emphasis on sustainable and authentic culinary adventures.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, tourists have a growing interest in learning how the food is prepared in addition to tasting. Many culinary travellers are eager to attempt the learning of regional cooking methods and abilities. Culinary lessons, seminars, and food tours are now becoming more common as trip itinerary elements. Travelers can learn new techniques and recipes and appreciate local cuisines more with these interactive experiences. Increasing popularity in culinary events like the Charleston Wine, culinary Festival and the New York City Wine & Food Festival are attracting both locals and tourists. These events allow guests to interact with famous chefs and celebrate regional cuisine. Interest in learning more about the nation's food culture has also increased because of the success of TV series and online resources that highlight culinary adventures. One key restraint for the growth of culinary tourism in the Asia Pacific region is the inconsistency in food safety and hygiene standards.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 963.84 Billion |
| Market size value in 2033 | USD 3929.49 Billion |
| Growth Rate | 16.9% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Culinary Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Culinary Tourism Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Culinary Tourism Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Culinary Tourism Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
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Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
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