Cricket Equipment Market Updates

Global Cricket Equipment Market size was valued at USD 689.21 Million in 2023 and is poised to grow from USD 734.28 Million in 2024 to USD 1218.89 Million by 2032, growing at a CAGR of 6.54% in the forecast period (2025-2032).

The global cricket equipment market is moderately competitive, with top players such as Kookaburra, Gray-Nicolls, Gunn & Moore, SG (Sanspareils Greenlands), and Sareen Sports Industries dominating the market. These players’ dominance is across the world through extensive brand recognition and widespread distribution networks. Companies core strengths that support a company's market share are quality, strategic sponsorships, and strong retail presence. For example, long-standing brands utilize high-performance materials and design to deliver improved performance, while sponsorships of professional athletes and teams increase brand awareness and credibility. For entry into this market, it is necessary to work around these competitive strengths, highlighting innovation, fostering brand credibility, and having successful distribution channels in place to find a niche. 'Gunn & Moore (GM)', 'Sareen Sports Industries (SS)', 'Adidas', 'Kookaburra Sport Pty Ltd', 'Grays International', 'Sanspareils Greenlands (SG)', 'Spartan Sports', 'Frasers Group PLC', 'Bradbury Cricket', 'Kippax Willow Limited'

Growing global popularity and marketization of cricket are strongly influencing the growth in the Global Cricket Equipment Market. Cricket has penetrated way beyond classic strongholds to emerging markets such as the United States, Germany, and the Middle East through drives such as T20 leagues and participation in the 2028 Olympics. Mass events such as the IPL and The Hundred are attracting record-breaking viewership and sponsorships, adding further to international visibility. In addition, rising brand expenditure on player endorsements and online advertising is driving consumer demand, leading to more demand for professional-grade equipment from amateurs, clubs, and emerging cricket nations.

Rapid Growth of Women’s Cricket Globally: There is a trend among women players who are participating in the cricket competition. In the last decade, the global women's cricket scene has experienced unprecedented growth, revolutionizing the entire cricket industry dynamics. International Cricket Council (ICC) supports this trend and introduced the Women's Premier League (WPL) in India and the historic prize money parity announced for women's competitions has greatly increased the sport's profile and commercial value. Our research suggests that women's cricket is moving from a niche market to a mainstream giant, directly influencing demand for customized cricket equipment and kits.

Why does the Asia Pacific Dominance in the Cricket Industry fuels Demand for Cricket Equipment?