Cricket Equipment Market Regional Analysis

Why does the Asia Pacific Dominance in the Cricket Industry fuels Demand for Cricket Equipment?

The year 2024 shows solid growth in cricket gears sold in the Asia Pacific region based on the popularity of the sport embedded deep within countries like India and starting to see development in regions such as Japan and South Korea. It's supported by heightened play participation, capital spent in professional leagues, and innovations in sporting technology making player performance better as well as enhancing player protection. The dominance of the region is complemented by the establishment of new stadiums and the increasing popularity of cricket across diverse populations.

The India Cricket Equipment Market

In India, cricket is not a game; it's a phenomenon. India's cricket equipment market is expanding at a rapid rate, driven by the Indian Premier League (IPL) and international matches that have millions under its grip. Decathlon has also made an announcement to invest USD 113 million in India over the next five years to increase its store network to 190 outlets. The strategic push is to keep pace with the spiking demand for cricketing equipment in urban and semi-urban India, the sport's ubiquitous appeal in the country.

Japan and South Korea Cricket Equipment Market

Cricket associations like the Japan Cricket Association and Korea Cricket Association are popularizing cricket in South Korea and Japan. Further, the associations induce schools to introduce cricket in the sports list of schools. While in Japan and South Korea cricket is traditionally much lower, incidences like the present one are marking a sense of growing awareness in cricket. The sport is gaining momentum in South Korea among the younger generation, providing special opportunities for businesses to tap into this nascent market.

China Cricket Equipment Market

In China, cricket remains a niche sport, but the last half-decade has shown potential growth. This growth is attributed to the increasing interest in international sports events, rising youth participation, and the country's expanding sports infrastructure. Organizational initiatives such as those by Cricket Hong Kong to establish relationships with the mainland Chinese cricket associations, as well as forming alliances with bodies such as the Shandong Small Ball Sports Federation, show a strategic initiative to incorporate cricket into China's sporting culture. These efforts combined with the participation of cricket in competitions such as the Asian Games may lead the way for the sport's step-by-step integration and development within China.​

How is Europe anticipated to grow with a consistent CAGR over the projected timeframe?

Europe has its history in cricket and it's being played in various countries of the Europe region. As the cricket industry is influenced by numerous competitions, the cricket equipment market in Europe may see consistent growth with an estimated 5.9% CAGR during the projected period 2025-2032. The growing popularity of the sport among young people and the formation of cricket clubs and leagues are factors promoting growth. Further, the impact of global cricket matches and the concentration of immigrant groups enthusiastic about the game are contributing further to the demand for cricket gear in the area.

UK Cricket Equipment Market

Within the United Kingdom, there are more than 5,000 cricket clubs that accommodate cricketers of both genders, ages and ability. Within the UK, Indoor cricket is a quick and dynamic version of the game accessible to everyone with rules that are easy to understand and a focus on fitness and enjoyment. As the country has a long history and large amateur and professional base underpins robust demand for cricket gears. Domestic league and international match popularity also supports ongoing sales of equipment.

Germany Cricket Equipment Market

The growing popularity of cricket among immigrant communities and locals expected to boost the Cricket Equipment market in the country. The formation of cricket clubs and associations throughout the country is encouraging increased participation, thus increasing demand for cricket equipment. The sport's inclusion in school curricula and local tournaments is also helping to increase its popularity.

France Cricket Equipment Market

In France, the market for cricket gear is slowly emerging. It is growing as a result of the formation of new cricket clubs and promotion at the grassroots level. Cricket infrastructure development and coverage by the media are making the sport more attractive to play, thus raising equipment demand. Moreover, the immigrant population from countries that are ardent fans of cricket is boosting the popularity of the sport countrywide.

What Factors Support the Cricket Equipment Market in North America?

During 2024, the North America Cricket Equipment Market is gradually developing, underpinned by rising numbers of expatriates from cricket-friendly nations like India, Pakistan, and other countries. It is noted that the US is a member of the International Cricket Council since 1965 as an associate member and also hosted international games. But despite having a good Men and Women cricket team, it is not a widely popular sport in America. Baseball is the most popular sport in the USA. However, with efforts such as the introduction of Major League Cricket (MLC) and more grassroots initiatives, the North American cricket equipment market is gaining new momentum among youth players and communities.

United States Cricket Equipment Market

In the United States, the market for cricket gear is seeing niche growth, particularly in urban centers where there are significant South Asian communities such as New York, Houston, and Los Angeles. Cricket academies for youth, corporate cricket leagues, and city tournaments are increasing the demand for bats, balls, protective gear, and apparel. Also, international cricket brand partnerships and the popularity of Major League Cricket's inaugural season in 2023 have generated awareness, resulting in steady but promising increases in the sale of cricket equipment across sporting goods retailers and internet retailers.

Canada Cricket Equipment Market

In Canada, the market for cricket equipment is comparatively more developed than in the US, with a strong amateur cricket culture and government-sponsored multicultural sports initiatives. Canadian cities like Toronto, Vancouver, and Brampton have well-established club-level leagues, drawing equipment needs for players of all ages. The presence of the Global T20 Canada league and the country's participation in ICC tournaments have also made the sport more visible. As cricket has become one of the fastest-growing summer sports in Canadian schools, the need for cheap yet high-quality cricket equipment is always on the increase.