Cooking Wine Market Regional Analysis

The European cooking wine market had the highest revenue share in the market of 34.3% in 2024, due to widespread application of all types of wine as ingredients in foods from Europe. Wine has been an integral part of most European cuisine preparations traditionally. Wine is integrated into cooking cultures in France, Italy, Spain, and Portugal. For instance, red Bordeaux or white, Burgundy wines are used in sauces, stews, and marinades in French cuisine, whereas Italian consumers apply wines like Chianti or Marsala to many dishes. A change in the trend toward healthier eating habits among regional consumers is another significant market driver that has assisted in shaping the cooking style with wine.

The U.K. accounted for a dominant revenue share in the local market in 2024, driven by the trend of home cooking that has prompted British consumers to try out various cuisines and methods of cooking. This cooking restaurant-quality foods at home normally entails the preparation of cooking wines as a flavoring ingredient in foods like stews, sauces, and marinades. The growing sophistication of British cuisine, particularly by young people and food connoisseurs, has also fueled the use of cooking wines to create more flavorful foods at home.

North America cooking wine market held a significant revenue position in the total market in 2024. The increasing demand for wines as ingredients in cooking in households in the U.S. and Canada, and the availability of numerous local manufacturers, fuel the growth of the market in the region. People are trying more international and varied cuisine owing to trends in globalization, resulting in the increased popularity of Mediterranean, Italian, and French foods, which usually call for wine in their preparation. A large section of North American consumers is more health- and wellness-conscious, and this has an impact on their alcohol use. Consequently, non-alcoholic or low-alcohol cooking wines have gained popularity, particularly with health-aware consumers or those who are abstaining from alcohol due to medical or lifestyle considerations.

Asia Pacific will have the highest CAGR in the cooking wine market throughout the forecast period. The growing availability of Western culture-influenced restaurants and hotels in rapidly emerging economies like India and China has contributed to the consistent demand for products like cooking wines. Additionally, Asian economies also possess a well-established culture of utilizing wines, like Shaoxing wine in China and sake and mirin in Japan, to cook food products. Such wines are usually applied in marinades, stir-fries, sauces, and soups to give complexity of flavor, soften meat, and harmonize the flavors of the dish. The increasing size of the middle-class and high-income populations provides good prospects for market participants to market their cooking wines here. In rapidly evolving economies like India, Indonesia, and the Philippines, cooking wines remain within price reach of the masses. As there is high food culture coupled with increasing demand for exotic as well as expensive cooking ingredients in such economies.

Latin America will lead the cooking wine market. The market is growing due to the diverse food culture of the region, including wine-requiring recipes. Beers and wine consumption of cooking wine are also increasing due to the increased middle class, the influence of foreign cuisine, and the popularity of gourmet home cooking. To serve changing customers' demands and facilitate Latin America's market dominance, top industry players are concentrating on developing distribution channels and introducing region-specific products.