USD 14.66 Billion
Consumer IAM Market Size, Share, and Growth Analysis
Consumer IAM Market By Component Type (Solutions and Services), By Authentication Type (Multi-factor Authentication, Single Sign on), By Deployment Mode (Cloud, On-Premises, SaaS), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45E2128 |
Region:
Global |
Published Date: December, 2024
Pages:
197
|Tables:
60
|Figures:
75
Format -
Consumer IAM Market Insights
Consumer IAM Market size was valued at USD 14.66 Billion in 2023 and is poised to grow from USD 16.73 Billion in 2024 to USD 48.06 Billion by 2032, growing at a CAGR of 14.1% during the forecast period (2025-2032).
In recent times, the demand for consumer IAM is increasing due to the growing awareness of data protection laws, the rising digitalization of businesses, and the necessity for improved user experiences. Security solutions are crucial in managing and securing customer identities because they offer businesses with the tools to smoothen registration processes, authenticate users, and manage profiles while following privacy regulations. As digital transactions continue to increase, the importance of integrating strong solutions is growing exponentially. Moreover, new technologies like artificial intelligence and machine learning are also paving the way for more enhanced features in these solutions and improving user experience in a much more unique and safe manner.
In addition, strategic alliances are also expanding assets and scope of the companies providing consumer IAN solutions. Collaboration of customer identity and access management (CIAM) with technology companies has become necessary to offer integrated and sophisticated solutions which are required for securely and effectively meeting customer demands. For instance, joining forces can help the companies utilize each other’s resources, such as incorporating AI and ML for better personalization and security. Such partnerships are necessary for competitiveness and for the increased coverage of the market together with meeting the varying needs of the businesses across industries.
US Consumer IAM Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
On-Premise
Fastest Growth
Cloud
Growth Rate
14.1% CAGR
Global Consumer IAM Market ($ Bn)
Country Share for North America Region (%)
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Consumer IAM Market Segments Analysis
Global Consumer IAM Market is segmented by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical and by Region. Based on Offering, the market is segmented into Solution, Services. Based on Authentication Type, the market is segmented into Multi-factor Authentication, Single Sign on, Passwordless Authentication. Based on Deployment Mode, the market is segmented into Cloud, On-Premises, SaaS. Based on Organization Size, the market is segmented into SMB, Large Enterprises. Based on Vertical, the market is segmented into BFSI, Healthcare, Hospitality, Retail & eCommerce, Telecommunication, Education, Government, Energy & Utilities, Manufacturing, iGaming, Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Consumer IAM Market Analysis by Deployment
Based on deployment, the on-premises segment is dominating the market with the largest consumer IAM market share. This popularity of on-premises deployment is increasing because businesses are trying to get complete control over their identity infrastructure and data storage. Large enterprises with present on-premises IT investments often prefer this method for smooth incorporation with legacy systems. A number of regulatory requirements compel government bodies, medical care institutions and even financial organizations dealing with sensitive information to implement on-premises solutions. There is also increasing demand for customization of solutions to fit specific purposes, and this is positively affecting the expansion of the segment. Moreover, increasing concerns regarding the security and confidentiality of information stored in the cloud are also a factor driving the popularity of on-premises deployment.
The cloud segment is expected to grow at a significant CAGR during the forecast period. Many organizations are increasingly adopting cloud solutions so that it can support their digital transformation initiatives and allow remote work capabilities. The use of cloud deployment encourages faster implementation times and upgradation making sure that the business is always up to date with the latest security features. For e-commerce and other retail businesses, perhaps the most appealing characteristic is the ability to rapidly allocate resources in order to meet fluctuating requirements. In addition, cloud services are easily able to connect with other network clouds and service APIs, enhancing the interconnected ecosystem. A rapid move towards the OpEx model and reduction of the cost of IT infrastructure maintenance enhances the scope of cloud computing in different sectors of the economy.
Consumer IAM Market Analysis by Industry Vertical
Based on industry vertical, the BFSI segment is dominating the consumer IAM market. Open banking policies and the emergence of fintech startups looking for strong identity verification and access management solutions are increasing the penetration of consumer IAM in this segment. In addition, the shift towards omnichannel banking requires efficient and seamless Customer Authentication across channels which is why the demand for consumer IAM solutions is growing. The growing risk of cybercrime and fraud, especially in terms of financial transactions, accelerates the application of enhanced security measures. The application of AI and ML in the field of fraud detection and risk assessment also enhances the consumer IAM solutions for BFSI. Also, the consumer IAM market trend toward individualized customer services while ensuring confidentiality of information is pushing financial institutions to adopt sophisticated solutions which are user convenient and secure at the same time.
As per consumer IAM market analysis, the healthcare segment is experiencing tremendous growth in recent years. The demand for identity management is increasing because of the strict regulations such as HIPAA in the US to ensure patient data privacy. The growth of telemedicine and remote patient monitoring is driving demand for secure, user-friendly authentication methods. Integrated IoT devices within the healthcare system will require advanced identity and access management by both patients and healthcare providers. There is a growing trend of personalized medicine and patient engagement platforms that require solutions for managing consent and preferences. Furthermore, the growing demand for cross-compatibility between disparate healthcare systems but with data security is driving adoption of consumer IAM across this vertical.
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Consumer IAM Market Regional Insights
North America is dominating with the largest consumer IAM market share. The consumer IAM market in this region is boosted by the growing adoption of cloud-based services, strict data protection regulations, and the growing need for enhanced customer experiences. Moreover, the region's developed IT infrastructure combined with high levels of digital literacy is augmenting the uptake of IAM solutions. Heightened concerns about cyber security together with the rising trend in the usage of IoT devices is boosting the market. The increasing need to provide seamless interactions and individual customer engagement is pushing companies towards deploying robust security solutions. Strict regulations like CCPA and GDPR compliance necessities for the US companies operating globally is also boosting the adoption of consumer IAM solutions. The popularity of password less authentication and biometric technologies is also increasing, further boosting market growth.
Over the course of the projected period, it is anticipated that the consumer IAM market in Asia Pacific would expand with the highest growth rate. The potential for the consumer IAM market within the region is significant due to the large and youthful population as well as increased smartphone usage. The initiatives which governments are taking to deploy solutions for the national digital ID program is boosting the consumer IAM market growth. The threat of cybercrime and data loss is growing which raises the level of awareness around identity protection. The region's variation in the legislation, as well as the need for international regulation fosters the multinational companies to seek integrated systems. In Japan the government's project Society 5.0 which focuses on development of a super-smart society is advancing the demand for advanced consumer IAM solutions for better security and data management.
Global Consumer IAM Market By Geography
- Largest
- Fastest
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Consumer IAM Market Dynamics
Consumer IAM Market Drivers
Growing Demand for Customer Identity and Access Management
-
Since organizations need to allow their employees to work from remote locations and to ensure that they can access corporate resources securely, the demand for IAM solutions has increased significantly. IAM solutions enable users to control their identity across different devices within an organization. This ensures that only authorized personnel can handle all sensitive data no matter which device the data is accessed through.
Increasing Shift Towards Cloud Computing
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The increasing adoption of Cloud based Identity and access management is mainly due to its cost effectiveness, enhanced flexibility and increased scalability. Cloud computing also support for the digital transformation in a company. Organizations can continue implementing user ID and access control systems throughout their cloud platforms, which can safeguard their cloud applications and services with the help of cloud IAM systems.
Consumer IAM Market Restraints
Incorporating IAM Solutions with Current IT Structure
-
Seamless integration of IAM deployments is a significant hurdle for a lot of companies as they have complex environments with multiple legacy systems, several cloud applications, and various identity stores. This intricacy often results in prolonged implementation projects and higher costs, as companies are bound to commit extra resources in order to ensure successful completion of integration. Moreover, organizations may also have difficulty in achieving the same level of consistent operation across all systems and applications which further complicates the IAM integration process.
Lack of Awareness and Understanding
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The lack of awareness and comprehension of identity and access management solutions is a major challenge in the growth of the global consumer IAM market among small and medium-sized enterprises (SMEs). A considerable number of SME clients lack the requisite resources, knowledge and experience to implement and maintain the IAM solutions. This in turn may lead to poor security management, data losses and inability to comply with legal requirements thereby affecting the business, customer relations and profitability of the organization negatively.
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Consumer IAM Market Competitive Landscape
The consumer IAM industry is growing rapidly due to the increasing proliferation of technology along with demand for better customer experience and data security. Major players in the consumer IAM market are focusing on technological innovations and other growth strategies such as mergers and acquisitions to gain market share and competitive edge. For instance, in 2020, AWS consumer IAM, based on cloud tech, launched new control access especially for requests that the company makes on customer's behalf. Likewise, in July same year, Microsoft and Citrix partnered to initiate smooth transition Citrix clients from its on-premise platform to Microsoft Azure.
Top Players in Consumer IAM Market
- IBM Corporation
- Microsoft Corporation
- Okta, Inc.
- Salesforce.com, Inc.
- Transmit Security
- Akamai Technologies, Inc.
- SAP SE
- Ubisecure
- LoginRadius
- Capgemini SE
- Wipro Limited
- Amazon Web Services, Inc.
Consumer IAM Market Recent Developments
- In June 2024, Akamai Technologies, Inc. finalized the purchase of Noname Security, one of the best API security solutions in the market, for around USD 450 million. The objective of this acquisition was to ensure that Akamai was able to respond effectively to the increasing need for API security.
- In June 2024, Loginradius upended this status quo by introducing passkeys, for reducing the friction associated with user verification on its CIAM platform based on the FIDO2 standard. The purpose of this is to foster progress towards a world in which people will no longer have to rely on passwords, especially given the hassle of MFA.
- In January 2024, IBM Corporation announced the upgradation of its Security Verify solution. It will focus on the seamless integration of the identity management and artificial intelligence technologies offering on-time risk evaluation and updated access controls.
Consumer IAM Key Market Trends
- Increasing Adoption of Blockchain Technology: Blockchain-based identity and access management (IAM) services can improve the traditional IAM approaches. Nowadays, web services and application have decentralized applications and distributed networks. This is one of the reasons for which deployment models are consistently evolving, with technology innovation forces to shift on-premise deployments to the cloud. The emergence of blockchain technology facilitates secure and transparent identity management platforms to protect personal and organizational identities from cyberattacks and fraudulent activities.
- Growing Demand for Gen AI Embedded IAM Solutions: The rise of generative AI is going to revolutionize the sphere of identity and access management (IAM) across the fast-evolving landscape of cyber security and data protection. In this respect, generative AI offers companies an opportunity to improve IAM functionalities and address the problem of security of sensitive data while maintaining smooth interaction. Integrated Gen AI with IAM solutions helps to strengthen the authentication and user verification processes to reduce unauthorized access attempts.
Consumer IAM Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, in this interconnected world cybercrime has become a huge concern and a create threats for individuals and organizations. It is important that companies conduct regular audits of their digital infrastructure for identification of vulnerabilities and the possibility of breach of data. Directory services play a crucial role in managing access to sensitive information, ensuring that only authorized personnel can interact with systems and data. Prominent market players are investing heavily in research and development for expanding their offerings, which will help the consumer IAM industry grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including innovative launches, international collaborations, higher investments, and mergers and acquisitions between organizations.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 14.66 Billion |
| Market size value in 2032 | USD 48.06 Billion |
| Growth Rate | 14.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Consumer IAM Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Consumer IAM Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Consumer IAM Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Consumer IAM Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Consumer IAM Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Consumer IAM Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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