Cloud Advertising Market

Global Cloud Advertising Market Size, Share, Growth Analysis, By Service Type(Infrastructure as a Service (IaaS), Software as a Service (SaaS)), By User Group(SMEs, Large Enterprises), By Deployment Model(Public Cloud, Private Cloud), By End-User(BFSI, Government) - Industry Forecast 2024-2031

Report ID: SQMIG45F2038 | Region: Global | Published Date: February, 2024
Pages: 265 | Tables: 118 | Figures: 77

Global Cloud Advertising Market News

  • In June 2022, Google Cloud Deploy support for Skaffold version 1.37.1 has been updated to version 1.37.2, which is now the default Skaffold version
  • In May 2022, Mark Zuckerberg announced that Meta will make the new, cloud-based version of the WhatsApp Business Platform available to any business in the world. With this new API, the company is providing free, secure cloud hosting services so that businesses and developers can quickly access our service, build directly on top of WhatsApp to customize their experience, and increase their response time for their customers.
  • In September 2021, Acquia, Inc. acquired Widen, a provider of product information management software and digital asset management services, to improve its Digital Experience Platform (DXP) and provide more distinct customer experiences.
  • In October 2020, SAP SE acquired Emarsys, a cloud-based marketing firm. SAP SE intends to change its customer communication across all online channels because of this acquisition.
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Cloud Advertising Market size was valued at USD 3.25 billion in 2019 and is poised to grow from USD 3.84 billion in 2023 to USD 14.53 billion by 2031, growing at a CAGR of 18.1% in the forecast period (2024-2031).

The market's leading players have a high level of Cloud Advertising Market penetration into cloud premises, resulting in a higher long-term competitive advantage through innovation. All of the remaining cloud advertising companies are competing for a substantial market share, resulting in intense competition. Companies in the Cloud Advertising Market are also acquiring companies that are working on Cloud Advertising technologies to strengthen their product capabilities. 'Google LLC', 'Amazon Web Services, Inc.', 'Facebook, Inc.', 'Microsoft Corporation', 'Adobe Systems Inc.', 'Oracle Corporation', 'Salesforce.com, Inc.', 'IBM Corporation', 'The Trade Desk, Inc.', 'Verizon Communications Inc.', 'AppNexus Inc.', 'PubMatic, Inc.', 'Rubicon Project, Inc.', 'OpenX Technologies, Inc.', 'Centro, Inc.', 'TubeMogul, Inc.', 'DataXu, Inc.', 'Tremor Video, Inc.', 'InMobi Pte Ltd', 'AdRoll, Inc.'

Technological advancements on the internet, combined with its increasing commercial application and the rapid growth in the number of internet users worldwide, have not only shaped the evolution of cloud advertising through various forms of digital advertising, but have also improved advertising business models, and Cloud Advertising Market levels, and players. These factors are going to drive the cloud advertisement Cloud Advertising Market over the forecast year.

COVID-19 had a positive impact on the Cloud Advertising Market for cloud advertising. The governments of several countries imposed a lockdown, resulting in the closure of many businesses, retail outlets, information technology and telecommunications companies, and educational institutions. Following COVID-19, the demand for online shopping increased significantly because people were able to select a product on an e-commerce platform while sitting in the comfort of their own homes. Furthermore, COVID-19 had a negative impact on many businesses due to the inability to work from offices and retail stores. Consumers have flocked to digital channels in droves for information, entertainment, education, and to stay in touch with friends and family. As a result, it has been determined that the demand for cloud advertising has significantly increased among all end-users following COVID-19, and this is expected to drive the Cloud Advertising Market during the forecast period.

North America is expected to have the largest global Cloud Advertising Market share. The growing demand for an improved cloud advertising platform is expected to drive the cloud advertising market in this region. Major market players such as IBM Corporation, Salesforce, and Oracle Corporation, among others, are present. These players are collaborating, acquiring, developing new products, and improving existing ones, which is fueling Cloud Advertising Market growth in this region. For instance, in May 2021, Experian Information Solutions, Inc. collaborated with Microsoft Corporation to assist organizations in improving the quality of their data, allowing them to make more accurate decisions and provide better outcomes for their customers.

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