USD 12.4 billion
Report ID: SQMIG45F2038 | Region: Global | Published Date: April, 2023 | Pages: 265 | Tables: 118 | Figures: 77
Global Silicon Metal Market size was valued at USD 12.4 billion in 2021 and is poised to grow from USD 13.12 billion in 2022 to USD 20.6 billion by 2030, growing at a CAGR of 5.8% in the forecast period (2023-2030).
Cloud advertising refers to cloud-based services that support the transaction, advertisement-related data, and product selection, with the price and content finalized at the time of end-user access. Marketing has evolved significantly over the last decade. With the increasing adoption of internet access among end-users, marketers have adopted a strategy to target specific customers based on their needs from the comfort of their own homes. Outdoor marketing is no longer the only way to reach a specific audience. Marketing techniques such as email marketing and social media marketing assist end-users in attracting the target audience.
The rising demand for consumer analytics and targeted marketing is propelling the cloud advertising market forward. The rise in digitization and the growing popularity of e-commerce among people are important factors driving the growth of the cloud advertising market. Nearly 80% of U.S. businesses that use cloud services have two or more major cloud providers. During the forecast period, the majority of North American brands are expected to increase their cloud marketing and advertising budgets by nearly 25%. Furthermore, consumers now prefer to do all of their shopping online.
The entire business model of e-commerce giants such as Flipkart, Amazon, Snapdeal, and others is based on online marketing. All of these online shopping platforms have integrated cloud services into their business models and use online advertising to connect with customers, which is critical to the growth of the cloud advertising market.
US Cloud Advertising Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 12.4 billion
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The Global Cloud Advertising Market is segmented based on service type, user group, deployment type, end-user, and region. Based on Service Type it is categorized into Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS), Based on User Group it is categorized into SMEs and Large Enterprises, Based on Deployment Model it is categorized into Public Cloud, Private Cloud, Hybrid Cloud, Based on End User it is categorized into BFSI, Government, IT & Telecommunication, Media & Entertainment, Retail Based on the region it is categorized into North America, Europe, Asia-Pacific, South America, and MEA.
Analysis by End-user
During the forecast period, the retail segment is expected to have a dominant Cloud Advertising Market share. With its continued emphasis on leveraging internet technologies, the retail vertical is becoming more customer centric. Due to rising consumer purchasing power, it is expected to be one of the fastest-growing verticals. The retail and eCommerce industry has progressed far beyond the goods displayed in store windows to the availability of goods on mobile devices via the internet. Before purchasing products, buyers compare prices, read product reviews, and visit competitor websites. According to SQ analysis, 82% of marketers start their customer journey online before making a physical purchase. To remain competitive in the market, retailers use a variety of marketing strategies to attract customers to the physical store rather than the online eCommerce platform.
Analysis by User Group
During the forecast period, the Small and Medium Enterprise segment is expected to have a dominant Cloud Advertising Market share. The cloud advertising market is expanding, and cloud advertising solutions are being adopted by a wide range of end-users for a wide range of applications. These solutions are being widely adopted by both large corporations and medium-sized enterprises. The section on organization size has been divided into sections based on the total number of employees in an organization. Due to the growth of big data across all industries, both large enterprises and SMEs are adopting cloud-based data warehouse solutions around the world.
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North America is expected to have the largest global Cloud Advertising Market share. The growing demand for an improved cloud advertising platform is expected to drive the cloud advertising market in this region. Major market players such as IBM Corporation, Salesforce, and Oracle Corporation, among others, are present. These players are collaborating, acquiring, developing new products, and improving existing ones, which is fueling Cloud Advertising Market growth in this region. For instance, in May 2021, Experian Information Solutions, Inc. collaborated with Microsoft Corporation to assist organizations in improving the quality of their data, allowing them to make more accurate decisions and provide better outcomes for their customers.
During the forecast period, Asia Pacific is expected to grow significantly. The increasing adoption of cloud advertising platforms in China, India, Singapore, South Korea, and other countries is expected to drive rapid Cloud Advertising Market growth in this region. Furthermore, the presence of a sufficient number of Cloud Advertising Market vendors is driving demand for cloud advertising in the region.
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The market's leading players have a high level of Cloud Advertising Market penetration into cloud premises, resulting in a higher long-term competitive advantage through innovation. All of the remaining cloud advertising companies are competing for a substantial market share, resulting in intense competition. Companies in the Cloud Advertising Market are also acquiring companies that are working on Cloud Advertising technologies to strengthen their product capabilities.
Top Players Company Profiles
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research. SQ identified the key trends of the market.
According to our analysis, the rising number of smartphone users, rising internet penetration, and rising consumption of digital media have resulted in a significant increase in online users. This creates a whole new avenue for dynamic advertising, which will expand the cloud advertising market over the forecast period. according to our analysis, the number of smartphone users is expected to reach 9.5 billion by 2027. These smartphone users will have internet access and will consume more digital content, resulting in more opportunities for the cloud advertising market in the future.
|Market size value in 2021||USD 12.4 billion|
|Market size value in 2030||USD 13.12 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Cloud Advertising Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Cloud Advertising Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Cloud Advertising Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Cloud Advertising Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
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Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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