Cat Litter Market Trends

Global Cat Litter Market size was valued at USD 15.65 Billion in 2023 and is poised to grow from USD 16.46 Billion in 2024 to USD 24.70 Billion by 2032, growing at a CAGR of 5.2% in the forecast period (2025-2032).

The global cat litter industry is characterized by a dynamic competitive landscape, with key players consistently adapting to shifting consumer preferences and technological advancements. Leading market players such as Nestlé Purina Petcare, Mars Petcare, and Church & Dwight Co. are capitalizing on these trends by launching innovative, odor controlling, and environmentally friendly products. Nestlé Purina has introduced plant-based litters, while Church & Dwight Co. continues to dominate with its popular Arm & Hammer brand, which emphasizes both effectiveness and eco friendliness. 'Nestle', 'Clorox', 'Church & Dwight', 'Oil-Dri', 'Mars', 'Drelseys', 'Blue', 'Pettex', 'PMC', 'Ruijia Cat Litter', 'SINCHEM', 'Weihai Pearl Silica Gel'

According to the American Pets Product Association, about 370 million cats are globally kept as pets, accounting for 70% of households that own a pet. The industry dynamics, such as the increasing number of multi-cat households and the growing pet cat population, are expected to drive the product demand over the forthcoming years. In addition, the rising number of single-person homes and increasing willingness to own at least one pet are expected to boost the global cat litter market growth.

High Demand of Clumping Litter: Human hostility, adverse weather, and other concerns have led many cat owners to keep their feline friends indoors. This global cat litter trend, coupled with the rising awareness of cat safety, has significantly boosted the demand for cat litter boxes, ensuring a secure environment for their pets. Unlike traditional litter, clumping litter offers a distinct advantage as it allows for easy removal of both solids and urine.

The North America region in the cat litter market accounted for a share of about 39% of the global revenues in 2024. The trend of adopting pets gained momentum in the region, when people were spending more time at home. According to the American Pet Products Association (APPA), the number of pet-owning households increased from 67% in 2019 to 70% in 2020. A surge in the utilization of technology in cat litter products has also been pushing the markets. For instance, in April 2023, HHOLOVE announced the launch of iPet Smart Litter Box on Kickstarter, a global crowdfunding platform, for North American consumers.