USD 15.65 Billion
Report ID:
SQMIG15C2092 |
Region:
Global |
Published Date: January, 2025
Pages:
191
|Tables:
62
|Figures:
67
Global Cat Litter Market size was valued at USD 15.65 Billion in 2023 and is poised to grow from USD 16.46 Billion in 2024 to USD 24.70 Billion by 2032, growing at a CAGR of 5.2% in the forecast period (2025-2032).
The global cat litter industry is experiencing growth due to the introduction of innovative products, such as paper-based and scented cat litter. Traditional cat litter products require cat owners to collect and dispose of the litter in plastic bags, which can be inconvenient. However, paper-based cat litter, made from materials similar to toilet paper, offers the advantage of easy disposal in the toilet.
In addition, scented cat litter is gaining traction in the market, benefiting from the overall increase in demand for scented consumer products. With convenience being a priority for pet owners, the online retail channel has witnessed a surge in cat litter sales.
Consumers prefer car litter that is biodegradable, renewable, and does not contain chemicals or any fragrances. Companies are therefore investing in research and development (R&D) to introduce new natural products that are safe and efficient at the same time. For instance, The Original Poop Bags, a Georgia, U.S. based company, launched Catfidence, a 100% organic bamboo cat litter. It is manufactured from sustainable pine and bamboo and is certified as compostable. Rising initiatives by various companies in this space are expected to have a positive impact on the market.
Market snapshot - (2025-2032)
Global Market Size
USD 15.65 Billion
Largest Segment
Offline Sales
Fastest Growth
Online Sales
Growth Rate
5.2% CAGR
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The global cat litter market is segmented by type, application and region. Based on type, the market is segmented into clay cat litter, silica cat litter and biodegradable cat litter. Based on application, the market is segmented into online sales and offline sales. Based on region, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.
As per global cat litter market outlook, offline sales segment dominated the market with a revenue share of about 41% in 2024. Pet owners prefer purchasing pet care, pet food, and pet grooming products from these channels as these are less expensive than prescription-based products due to various discounts & sales offered at the stores. Big stores such as Target and Kmart were also popular places for buying cat litter, with around 25% of cat owners choosing them for litter shopping. Buying cat litter offline ensures immediate availability. Consumers who need the product urgently can simply walk into a store, make the purchase, and use the product right away. This is particularly important for customers with a last-minute need or those who want to avoid waiting for delivery.
As per global cat litter market analysis, the online sales segment is fastest growing in the market during the coming years. Online platforms have enabled manufacturers to gain potential customers, improve their communication, track finances, and cost-effectively boost brand awareness. Digitalization has offered the cat litter market several growth avenues and an active consumer base that prefers shopping online. Many cats litter manufacturers Purina Tidy Cats; World's Best Cat Litter; and Arm & Hammer have their own websites where customers can purchase them directly. Online shopping offers convenience for consumers, allowing them to purchase cat litter from the comfort of their homes.
The clumping segment dominated the market accounted for a share of around 74% of the global revenues in 2024. Clumping litter is increasingly gaining consumer attention as cat urine and feces can be removed easily without emptying the litter box. Moreover, the increasing prominence of clumping cat litter owing to its functionality and various benefits will likely draw consumer attention and boost product sales over the forecast period. Hard-clumping cat litter is often favored by cat owners. For instance, ARM & HAMMER offers HardBall cat litter, which is one of the hardest clumping litters. The product instantly and thoroughly absorbs moisture, forming clumps of rock-hard material that practically shrinks waste.
The conventional segment is anticipated to grow at a CAGR of 4.6% from 2025 to 2032. The demand for traditional litter products is being driven by increased consumer preference toward entirely removing the odor associated with cat urine and feces. Rising consumer inclination toward low-priced litter products owing to their repeated usage is boosting the sales of conventional cat litter. Conventional cat litter tends to be more affordable than many eco-friendly or premium options. In price-sensitive markets or among consumers who have multiple cats, the cost-effectiveness of conventional litter makes it an attractive choice, driving its continued use and market growth.
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The North America region in the cat litter market accounted for a share of about 39% of the global revenues in 2024. The trend of adopting pets gained momentum in the region, when people were spending more time at home. According to the American Pet Products Association (APPA), the number of pet-owning households increased from 67% in 2019 to 70% in 2020. A surge in the utilization of technology in cat litter products has also been pushing the markets. For instance, in April 2023, HHOLOVE announced the launch of iPet Smart Litter Box on Kickstarter, a global crowdfunding platform, for North American consumers.
The Asia Pacific region in the cat litter market is projected to grow at a CAGR of 7.0% from 2025 to 2032. The growth is primarily attributed to an increase in nuclear households and a rise in disposable income. Moreover, increasing pet ownership in the region, coupled with growing spending on healthcare, food, and litter products, is expected to have a positive impact on the business during the forecast period. China's cat litter products industry was valued at about USD 762 million and is witnessing significant growth owing to an increase in the pet adoption rate in the country.
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Growing Cat Adoption Worldwide to Impel Market Expansion
High Liquid and Odor
Increasing Government Bans to Limit the Market Growth
Environmental Concerns of Traditional Cat Litter
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The global cat litter industry is characterized by a dynamic competitive landscape, with key players consistently adapting to shifting consumer preferences and technological advancements. Leading market players such as Nestlé Purina Petcare, Mars Petcare, and Church & Dwight Co. are capitalizing on these trends by launching innovative, odor controlling, and environmentally friendly products. Nestlé Purina has introduced plant-based litters, while Church & Dwight Co. continues to dominate with its popular Arm & Hammer brand, which emphasizes both effectiveness and eco friendliness.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, the cat litter market is a thriving and rapidly evolving industry that caters to the needs of our beloved feline friends. With pet ownership on the rise, the demand for efficient, odor-controlling, and eco-friendly cat litter options has surged. Manufacturers are introducing innovative products, such as clumping clay, silica gel crystals, natural plant-based alternatives, and even smart litter systems. Beyond functionality, cat owners seek litter that offers convenience, easy cleanup, and long-lasting freshness. Sustainability is also a growing concern, prompting the development of biodegradable and compostable options. The market is fiercely competitive, with brands focusing on branding, packaging, and marketing to attract discerning cat owners. As the bond between humans and their feline companions deepens, the cat litter market continues to expand, offering a plethora of choices to meet every cat's needs.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 15.65 Billion |
Market size value in 2032 | USD 24.70 Billion |
Growth Rate | 5.2% |
Base year | 2024 |
Forecast period | (2025-2032) |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Cat Litter Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Cat Litter Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Cat Litter Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Cat Litter Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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