Cat Litter Market Size, Share, and Growth Analysis

Cat Litter Market By Type (Clumping, Conventional), By Application (Offline Sales, Online Sales), By Region -Industry Forecast 2025-2032


Report ID: SQMIG15C2092 | Region: Global | Published Date: January, 2025
Pages: 191 |Tables: 62 |Figures: 67

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Cat Litter Market Insights

Global Cat Litter Market size was valued at USD 15.65 Billion in 2023 and is poised to grow from USD 16.46 Billion in 2024 to USD 24.70 Billion by 2032, growing at a CAGR of 5.2% in the forecast period (2025-2032).

The global cat litter industry is experiencing growth due to the introduction of innovative products, such as paper-based and scented cat litter. Traditional cat litter products require cat owners to collect and dispose of the litter in plastic bags, which can be inconvenient. However, paper-based cat litter, made from materials similar to toilet paper, offers the advantage of easy disposal in the toilet.

In addition, scented cat litter is gaining traction in the market, benefiting from the overall increase in demand for scented consumer products. With convenience being a priority for pet owners, the online retail channel has witnessed a surge in cat litter sales.

Consumers prefer car litter that is biodegradable, renewable, and does not contain chemicals or any fragrances. Companies are therefore investing in research and development (R&D) to introduce new natural products that are safe and efficient at the same time. For instance, The Original Poop Bags, a Georgia, U.S. based company, launched Catfidence, a 100% organic bamboo cat litter. It is manufactured from sustainable pine and bamboo and is certified as compostable. Rising initiatives by various companies in this space are expected to have a positive impact on the market.

Market snapshot - (2025-2032)

Global Market Size

USD 15.65 Billion

Largest Segment

Offline Sales

Fastest Growth

Online Sales

Growth Rate

5.2% CAGR

Global Cat Litter Market ($ Bn)
Country Share for North America Region (%)

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Cat Litter Market Segments Analysis

The global cat litter market is segmented by type, application and region. Based on type, the market is segmented into clay cat litter, silica cat litter and biodegradable cat litter. Based on application, the market is segmented into online sales and offline sales. Based on region, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

Analysis by Application

As per global cat litter market outlook, offline sales segment dominated the market with a revenue share of about 41% in 2024. Pet owners prefer purchasing pet care, pet food, and pet grooming products from these channels as these are less expensive than prescription-based products due to various discounts & sales offered at the stores. Big stores such as Target and Kmart were also popular places for buying cat litter, with around 25% of cat owners choosing them for litter shopping. Buying cat litter offline ensures immediate availability. Consumers who need the product urgently can simply walk into a store, make the purchase, and use the product right away. This is particularly important for customers with a last-minute need or those who want to avoid waiting for delivery.

As per global cat litter market analysis, the online sales segment is fastest growing in the market during the coming years. Online platforms have enabled manufacturers to gain potential customers, improve their communication, track finances, and cost-effectively boost brand awareness. Digitalization has offered the cat litter market several growth avenues and an active consumer base that prefers shopping online. Many cats litter manufacturers Purina Tidy Cats; World's Best Cat Litter; and Arm & Hammer have their own websites where customers can purchase them directly. Online shopping offers convenience for consumers, allowing them to purchase cat litter from the comfort of their homes.

Analysis by Type

The clumping segment dominated the market accounted for a share of around 74% of the global revenues in 2024. Clumping litter is increasingly gaining consumer attention as cat urine and feces can be removed easily without emptying the litter box. Moreover, the increasing prominence of clumping cat litter owing to its functionality and various benefits will likely draw consumer attention and boost product sales over the forecast period. Hard-clumping cat litter is often favored by cat owners. For instance, ARM & HAMMER offers HardBall cat litter, which is one of the hardest clumping litters. The product instantly and thoroughly absorbs moisture, forming clumps of rock-hard material that practically shrinks waste.

The conventional segment is anticipated to grow at a CAGR of 4.6% from 2025 to 2032. The demand for traditional litter products is being driven by increased consumer preference toward entirely removing the odor associated with cat urine and feces. Rising consumer inclination toward low-priced litter products owing to their repeated usage is boosting the sales of conventional cat litter. Conventional cat litter tends to be more affordable than many eco-friendly or premium options. In price-sensitive markets or among consumers who have multiple cats, the cost-effectiveness of conventional litter makes it an attractive choice, driving its continued use and market growth.

Global Cat Litter Market By Application (%)

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Cat Litter Market Regional Insights

The North America region in the cat litter market accounted for a share of about 39% of the global revenues in 2024. The trend of adopting pets gained momentum in the region, when people were spending more time at home. According to the American Pet Products Association (APPA), the number of pet-owning households increased from 67% in 2019 to 70% in 2020. A surge in the utilization of technology in cat litter products has also been pushing the markets. For instance, in April 2023, HHOLOVE announced the launch of iPet Smart Litter Box on Kickstarter, a global crowdfunding platform, for North American consumers.

The Asia Pacific region in the cat litter market is projected to grow at a CAGR of 7.0% from 2025 to 2032. The growth is primarily attributed to an increase in nuclear households and a rise in disposable income. Moreover, increasing pet ownership in the region, coupled with growing spending on healthcare, food, and litter products, is expected to have a positive impact on the business during the forecast period. China's cat litter products industry was valued at about USD 762 million and is witnessing significant growth owing to an increase in the pet adoption rate in the country.

Global Cat Litter Market By Geography
  • Largest
  • Fastest

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Cat Litter Market Dynamics

Drivers

Growing Cat Adoption Worldwide to Impel Market Expansion

  • According to the American Pets Product Association, about 370 million cats are globally kept as pets, accounting for 70% of households that own a pet. The industry dynamics, such as the increasing number of multi-cat households and the growing pet cat population, are expected to drive the product demand over the forthcoming years. In addition, the rising number of single-person homes and increasing willingness to own at least one pet are expected to boost the global cat litter market growth.

High Liquid and Odor

  • Bentonite cat litter is gaining popularity due to its ability to absorb liquids several times its original weight. It expands to 15 times its original volume and forms clumps that can be scooped out without removing the rest of the litter. It is excellent at clumping, making it easy to remove toxic clumps from the litter box without replacing the entire substrate. It is also popular due to the incredible absorption of odors, so it does not need to be replaced daily.

Restraints

Increasing Government Bans to Limit the Market Growth

  • As per the U.S. Census Bureau, in 2021, 46.1% of urban households had pets compared with 65.9% of rural households. The declining demand for pets such as dogs and cats owing to many urban residents living in tight quarters, is limiting the market growth. Furthermore, the governments of different countries such as the U.S., Singapore, the U.K., and others are introducing regulations to ban pet stores from selling cats and dogs. Thus, government bans on pet sales will further significantly impact the global market.

Environmental Concerns of Traditional Cat Litter

  • Most cat litter products, particularly clay-based litter, are associated with environmental concerns. Non-biodegradable clumping agents and the mining of sodium bentonite clay have raised sustainability issues. The environmental impact of mining and the disposal of traditional cat litter, which does not decompose easily, has prompted many consumers and environmental advocacy groups to push for more eco-friendly alternatives.

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Cat Litter Market Competitive Landscape

The global cat litter industry is characterized by a dynamic competitive landscape, with key players consistently adapting to shifting consumer preferences and technological advancements. Leading market players such as Nestlé Purina Petcare, Mars Petcare, and Church & Dwight Co. are capitalizing on these trends by launching innovative, odor controlling, and environmentally friendly products. Nestlé Purina has introduced plant-based litters, while Church & Dwight Co. continues to dominate with its popular Arm & Hammer brand, which emphasizes both effectiveness and eco friendliness.

Top Players in Cat Litter Market

  • Nestle
  • Clorox
  • Church & Dwight
  • Oil-Dri
  • Mars
  • Drelseys
  • Blue
  • Pettex
  • PMC
  • Ruijia Cat Litter
  • SINCHEM
  • Weihai Pearl Silica Gel

Recent Developments

  • In May 2024, Oil-Dri Corporation of America finalized its USD 46 million acquisition of Ultra Pet, a leading crystal catheter company. Both companies emphasize smooth integration, leveraging expertise and shared values to deliver superior products and grow their combined customer base.
  • In April 2023, Kent Corporation commenced the construction of its manufacturing plant in Muscatine, Iowa. Spanning 113,000 square feet, the facility will be situated on 70 acres of land adjacent to the KENT Distribution Center. It will be equipped with cutting-edge manufacturing machinery, dedicated research and development (R&D) spaces, and ample room for future expansion initiatives.
  • In December 2022, Church & Dwight Co., Inc. announced the expansion of its Ohio, U.S. plant. This expansion was aimed at increasing the facility’s manufacturing capacity for cat litter and involved a substantial investment in machinery, equipment, new processing equipment, and rail enhancements.

Cat Litter Key Market Trends

Cat Litter Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to SkyQuest analysis, the cat litter market is a thriving and rapidly evolving industry that caters to the needs of our beloved feline friends. With pet ownership on the rise, the demand for efficient, odor-controlling, and eco-friendly cat litter options has surged. Manufacturers are introducing innovative products, such as clumping clay, silica gel crystals, natural plant-based alternatives, and even smart litter systems. Beyond functionality, cat owners seek litter that offers convenience, easy cleanup, and long-lasting freshness. Sustainability is also a growing concern, prompting the development of biodegradable and compostable options. The market is fiercely competitive, with brands focusing on branding, packaging, and marketing to attract discerning cat owners. As the bond between humans and their feline companions deepens, the cat litter market continues to expand, offering a plethora of choices to meet every cat's needs.

Report Metric Details
Market size value in 2023 USD 15.65 Billion
Market size value in 2032 USD 24.70 Billion
Growth Rate 5.2%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Clay Cat Litter, Clumping, Conventional, Silica Cat Litter and Biodegradable Cat Litter
  • Application
    • Online Sales and Offline Sales
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nestle
  • Clorox
  • Church & Dwight
  • Oil-Dri
  • Mars
  • Drelseys
  • Blue
  • Pettex
  • PMC
  • Ruijia Cat Litter
  • SINCHEM
  • Weihai Pearl Silica Gel
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Cat Litter Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Cat Litter Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Cat Litter Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Cat Litter Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Cat Litter Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Cat Litter Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Cat Litter Market size was valued at USD 15.65 Billion in 2023 and is poised to grow from USD 16.46 Billion in 2024 to USD 24.70 Billion by 2032, growing at a CAGR of 5.2% in the forecast period (2025-2032).

The global cat litter industry is characterized by a dynamic competitive landscape, with key players consistently adapting to shifting consumer preferences and technological advancements. Leading market players such as Nestlé Purina Petcare, Mars Petcare, and Church & Dwight Co. are capitalizing on these trends by launching innovative, odor controlling, and environmentally friendly products. Nestlé Purina has introduced plant-based litters, while Church & Dwight Co. continues to dominate with its popular Arm & Hammer brand, which emphasizes both effectiveness and eco friendliness. 'Nestle', 'Clorox', 'Church & Dwight', 'Oil-Dri', 'Mars', 'Drelseys', 'Blue', 'Pettex', 'PMC', 'Ruijia Cat Litter', 'SINCHEM', 'Weihai Pearl Silica Gel'

According to the American Pets Product Association, about 370 million cats are globally kept as pets, accounting for 70% of households that own a pet. The industry dynamics, such as the increasing number of multi-cat households and the growing pet cat population, are expected to drive the product demand over the forthcoming years. In addition, the rising number of single-person homes and increasing willingness to own at least one pet are expected to boost the global cat litter market growth.

High Demand of Clumping Litter: Human hostility, adverse weather, and other concerns have led many cat owners to keep their feline friends indoors. This global cat litter trend, coupled with the rising awareness of cat safety, has significantly boosted the demand for cat litter boxes, ensuring a secure environment for their pets. Unlike traditional litter, clumping litter offers a distinct advantage as it allows for easy removal of both solids and urine.

The North America region in the cat litter market accounted for a share of about 39% of the global revenues in 2024. The trend of adopting pets gained momentum in the region, when people were spending more time at home. According to the American Pet Products Association (APPA), the number of pet-owning households increased from 67% in 2019 to 70% in 2020. A surge in the utilization of technology in cat litter products has also been pushing the markets. For instance, in April 2023, HHOLOVE announced the launch of iPet Smart Litter Box on Kickstarter, a global crowdfunding platform, for North American consumers.

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Cat Litter Market

Report ID: SQMIG15C2092

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