Global Animal Feed Market

Global Animal Feed Market Size, Share, Growth Analysis, By Form(Pellets, Crumbles), By Animal Type(Poultry, Ruminants), By Product(Acidifiers, Probiotics) - Industry Forecast 2023-2030


Report ID: SQMIG30H2033 | Region: Global | Published Date: February, 2024 | Pages: 255 | Tables: 99 | Figures: 76

Global Animal Feed Market Insights

Animal Feed Market size was valued at USD 39.36 billion in 2021 and is poised to grow from USD 40.74 billion in 2022 to USD 53.7 billion by 2030, growing at a CAGR of 3.5% in the forecast period (2023-2030).

Animal feed is an important source of nutrients for animals. Similar to how humans require essential nutrients for growth and survival, animals likewise require these nutrients. The animal feed market value has increased as meat, dairy, and poultry products are consumed at higher rates. Animal feed products come in a variety of forms on the market, including protein-based meals, hay plants, mixed plant feeds, husks, pasture grasses, sugar beet pulp, and many others. The rules governing food safety closely adhere to the producers of animal feed. A medicated feed with FDA approval as well as animal pharmaceuticals intended to cure animals, prevent disease and promote animal growth has also been launched in the US. The farmers select the animal feed based on the animal's digestive system. Pigs eat different feeds than other animals do; on average, they eat 700–900 pounds of food each year. Increased demand for animal feed from farmers is the primary factor that drives the growth of the global animal feed market during the forecast period.

US Animal Feed Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 39.36 billion

Largest Segment

Poultry

Fastest Growth

Poultry

Growth Rate

3.5% CAGR

Global Animal Feed Market 2021-2028 ($ Mn)
Country Share for Asia-Pacific Region- 2021 (%)
Global Animal Feed Market Size by Animal Type 2021-2028 ($ Mn)
Global Animal Feed Market by Animal Type 2021-2028 (%)

To get more reports on the above market click here to Buy The Report

Global Animal Feed Market Segmental Analysis

The Global Animal Feed Market is segmented based on form, animal type, product type, and region. Based on the form, the market is segmented into pellets, crumbles, mash, and others. Based on animal type, the animal feed market is segmented into poultry, ruminants, swine, aquaculture, and others. Based on Product, the market is segmented into acidifiers, probiotics, enzymes, antioxidants, antibiotics, amino acids, vitamins, minerals, and others. Based on the region Animal Feed Market is categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Animal Feed Market Analysis by Form

Based on form, the animal feed market is segregated into pellets, crumbles, mash, and others. Feed products in pellets form are widely preferred by livestock farmers as they are easily digestible by farm animals. Also, pellets feed is easy to carry and store; hence, the majority of feed manufacturers provide feed pellets. Many of the animals can be fed with pellets since they have a higher nutritional density, a more complete diet, and more economic advantages. In addition, these pallets are easier to store and carry than conventional roughage, and the animals can digest, assimilate, and conserve them better. Pure forage (grass) feed pellets, concentrated feed pellets, complete diet feed pellets, and premix feed pellets are the four main forms of animal feed pellets. Using a grinding device, feed pallets can be created by grinding maize and soya bean meal or other components into a fine powder, which can then be combined with wheat bran, bone meal, microelements, vitamins, and other basic materials to create the whole feed mesh. This is likely to drive the segmental growth of the market in the upcoming years.

Global Animal Feed Market by Animal Type, 2021 (%), 2021 (%)

To get detailed analysis on other segments, Request For Sample Report

Global Animal Feed Market Regional Insights

The Asia Pacific accounted for the largest animal feed market share and is expected to remain the leading consumer of animal feed in the coming years. The dominance of the region is a result of high levels of animal production and high levels of meat consumption brought on by high incomes. The top three feed users in the area are China, India, and Indonesia. The demand for meat, fish and dairy products is high due to the economy's rapid growth, and this has caused these goods' consumption to increase quickly. The local meat and dairy industries are expanding to keep up with the high growth rate in consumption, which causes feed consumption to rise very quickly.

North America and Europe are expected to follow the Asia Pacific in terms of compound feed market share. With a considerable demand for cattle and poultry, the United States has the largest feed market in North America. In 2017, American meat producers produced 42.2 billion chicken, 25.6 billion pork, and 26.3 billion pounds of beef, according to the North America Meat Institute (NAMI). The country's feed market is driven by high meat production, high demand, and high livestock production.

European cattle owners have a significant need for plant-based feed. The great majority of crops produced in Europe are utilized as animal feed. The region is overproducing meat and dairy, with EU production of chicken, pig, and beef being 8%, 16%, and 4% greater than consumption, respectively, and production of dairy being 14% higher than consumption, according to Eurostat's 2018-2019 report.

Global Animal Feed Market By Geography, 2021 - 2028, 2023-2030
  • Largest
  • Fastest

To know more about the market opportunities by region and country, click here to
Buy The Complete Report

Global Animal Feed Market Dynamics

Animal Feed Market Driver

  • Large-scale animal farming aids in supplying the major opportunity for livestock-derived products. Farm animals perform a significant economic and social function in addition to contributing to food production. Worldwide, a large number of small-scale farmers still rely on cattle for their livelihoods. The livestock industry supports the livelihoods of 1.3 billion people worldwide, according to the Food and Agricultural Organization (FAO), accounting for close to 40% of global agricultural output in rich countries and 20% in developing countries. Additionally, 34% of the world's supply of food protein comes from the animal industry.
  • Demand for animal products has increased as a result of changing diets, rising incomes, and expanding populations. Animal goods like milk, eggs, and meat have become more prevalent in recent years. According to FAO, North America consumed 97 kg of meat per person between 2018 and 2020, compared to the global average of 34 kg. The least meat-eating regions are Africa and Asia-Pacific, where per capita intake is 27 kg and 13 kg, respectively. In addition, although milk consumption in Australia and New Zealand was 99 kg and 109 kg, respectively, it was just 64 kg in the United States in 2020. Therefore, the increase in animal production is projected to increase the demand for compound feed and the huge demand for animal products.

Animal Feed Market Restraint

  • The global rise in raw material prices and the stricter government requirements in industrialized nations have a significant impact on the expansion of the compound feed business. The kind and quantity of feed raw materials used in animal feed are heavily influenced by their cost and nutritional value. The production, nutrient content, and price of plant-based raw materials like corn, soybeans, and others are significantly impacted by changes in the weather. With every change in the production and consumption of animals and their products, respectively, the cost of meals made from animal byproducts also varies.

Speak to one of our ABIRAW analyst for your custom requirements before the purchase of this report

Global Animal Feed Market Competitive Landscape

Companies are obtaining FDA approval for the use of stem cells to treat a range of illnesses and infections. For instance, the FDA authorized Stemedica Cell Technologies, Inc. in September 2020. Phase II trials using intravenously administered allogeneic MSCs in patients with covid-19 are permitted as an investigational new drug. Ischemic-tolerant MSCs exhibit a number of properties that make them a desirable candidate for biological therapy for COVID-19, including immunomodulatory effects, restricted immunogenicity, and the capacity to suppress excessive pro-inflammatory responses.

Animal Feed Market Top Players' Company Profiles

  • Cargill Inc.
  • Archer Daniels Midland Company
  • Nutreco N.V.
  • Alltech Inc.
  • Land O'Lakes Inc.
  • Purina Animal Nutrition LLC
  • Charoen Pokphand Foods Public Company Limited
  • New Hope Group Co. Ltd.
  • ForFarmers N.V.
  • Guangdong Haid Group Co. Ltd.
  • Biomin Holding GmbH
  • Kyodo Shiryo Company Limited
  • DeKalb Feeds Inc.
  • J.D. Heiskell & Co.
  • Wen's Food Group Co. Ltd.
  • Tyson Foods Inc.
  • East Hope Group Company Limited
  • Ridley Corporation Limited
  • Provimi Holding B.V.
  • ADM Alliance Nutrition, Inc.

Animal Feed Market Recent Developments

  • In December 2021, Nutrimin (Denmark), a major Danish manufacturer of farm minerals, concentrates, and piglet feed was purchased by Nutreco NV (Netherlands). The animal division of Nutreco, Trouw Nutrition, will now include Nutrimin. Trouw will be able to further increase its presence on Danish farms in Eastern Europe and Russia thanks to this acquisition.
  • In July 2020, De Heus Animal Nutrition, a Netherland-based renowned feed company, signed an agreement with the Polish feed company, Golpasz, for the acquisition of Golpasz production facility in Poland.

Global Animal Feed Key Market Trends

  • Consumers are very concerned about the feed supply chain since the effects of various feed ingredients can range greatly depending on where they come from and how they are manufactured. Additionally, the environmental impact of the cattle business is becoming a significant problem, thus legislators and retailers are focusing on this industry. As a result, farmers and feed manufacturers work to keep feed prices as low as possible while lowering the environmental impact of both the feed and the finished protein. For instance, BASF and Adifo Software partnered to introduce Opteinics, a new digital solution, in December 2020. (with BESTMIX feed formulation software). This innovative approach would facilitate more sustainable animal protein production while assisting BASF in feed formulation optimization.
  • Additionally, the popularity of high-protein diets is driving up the demand for animal protein on a global scale. The rising need for animal proteins suggests that the importance of feed will rise in the years to come. Additionally, feed is a crucial component of animal husbandry's sustained growth. As a result, increasing the production of animal protein would also raise the production of feed for sustainable animal production.

Global Animal Feed Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per our analysis, based on the form, the pellets form segment is projected to hold the most substantial share in the animal feed market. Based on animal type, the poultry segment market is projected to hold the most substantial share in the market. Based on Product, the amino acids segment is projected to hold the most substantial share in the market. Whereas, based on the region, the Asia-Pacific region is projected to hold the most substantial share in the market.

Report Metric Details
Market size value in 2021 USD 39.36 billion
Market size value in 2030 USD 53.7 billion
Growth Rate 3.5%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Form
    • Pellets, Crumbles, Mash, Others
  • Animal Type
    • Poultry, Ruminants, Swine, Aquaculture, Others
  • Product
    • Acidifiers, Probiotics, Enzyme, Antioxidants, Antibiotics, Amino Acids, Vitamins, Minerals, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Cargill Inc.
  • Archer Daniels Midland Company
  • Nutreco N.V.
  • Alltech Inc.
  • Land O'Lakes Inc.
  • Purina Animal Nutrition LLC
  • Charoen Pokphand Foods Public Company Limited
  • New Hope Group Co. Ltd.
  • ForFarmers N.V.
  • Guangdong Haid Group Co. Ltd.
  • Biomin Holding GmbH
  • Kyodo Shiryo Company Limited
  • DeKalb Feeds Inc.
  • J.D. Heiskell & Co.
  • Wen's Food Group Co. Ltd.
  • Tyson Foods Inc.
  • East Hope Group Company Limited
  • Ridley Corporation Limited
  • Provimi Holding B.V.
  • ADM Alliance Nutrition, Inc.
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.

Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share

Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Animal Feed Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Animal Feed Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Animal Feed Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Animal Feed Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Animal Feed Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Animal Feed Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

$5,300
BUY NOW GET SAMPLE
Want to customize this report?

Our industry expert will work with you to provide you with customized data in a short amount of time.

SPEAK TO AN ANALYST

FAQ's

Animal Feed Market size was valued at USD 39.36 billion in 2021 and is poised to grow from USD 40.74 billion in 2022 to USD 53.7 billion by 2030, growing at a CAGR of 3.5% in the forecast period (2023-2030).

Companies are obtaining FDA approval for the use of stem cells to treat a range of illnesses and infections. For instance, the FDA authorized Stemedica Cell Technologies, Inc. in September 2020. Phase II trials using intravenously administered allogeneic MSCs in patients with covid-19 are permitted as an investigational new drug. Ischemic-tolerant MSCs exhibit a number of properties that make them a desirable candidate for biological therapy for COVID-19, including immunomodulatory effects, restricted immunogenicity, and the capacity to suppress excessive pro-inflammatory responses. 'Cargill Inc.', 'Archer Daniels Midland Company', 'Nutreco N.V.', 'Alltech Inc.', 'Land O'Lakes Inc.', 'Purina Animal Nutrition LLC', 'Charoen Pokphand Foods Public Company Limited', 'New Hope Group Co. Ltd.', 'ForFarmers N.V.', 'Guangdong Haid Group Co. Ltd.', 'Biomin Holding GmbH', 'Kyodo Shiryo Company Limited', 'DeKalb Feeds Inc.', 'J.D. Heiskell & Co.', 'Wen's Food Group Co. Ltd.', 'Tyson Foods Inc.', 'East Hope Group Company Limited', 'Ridley Corporation Limited', 'Provimi Holding B.V.', 'ADM Alliance Nutrition, Inc.'

Large-scale animal farming aids in supplying the major opportunity for livestock-derived products. Farm animals perform a significant economic and social function in addition to contributing to food production. Worldwide, a large number of small-scale farmers still rely on cattle for their livelihoods. The livestock industry supports the livelihoods of 1.3 billion people worldwide, according to the Food and Agricultural Organization (FAO), accounting for close to 40% of global agricultural output in rich countries and 20% in developing countries. Additionally, 34% of the world's supply of food protein comes from the animal industry.

Consumers are very concerned about the feed supply chain since the effects of various feed ingredients can range greatly depending on where they come from and how they are manufactured. Additionally, the environmental impact of the cattle business is becoming a significant problem, thus legislators and retailers are focusing on this industry. As a result, farmers and feed manufacturers work to keep feed prices as low as possible while lowering the environmental impact of both the feed and the finished protein. For instance, BASF and Adifo Software partnered to introduce Opteinics, a new digital solution, in December 2020. (with BESTMIX feed formulation software). This innovative approach would facilitate more sustainable animal protein production while assisting BASF in feed formulation optimization.

The Asia Pacific accounted for the largest animal feed market share and is expected to remain the leading consumer of animal feed in the coming years. The dominance of the region is a result of high levels of animal production and high levels of meat consumption brought on by high incomes. The top three feed users in the area are China, India, and Indonesia. The demand for meat, fish and dairy products is high due to the economy's rapid growth, and this has caused these goods' consumption to increase quickly. The local meat and dairy industries are expanding to keep up with the high growth rate in consumption, which causes feed consumption to rise very quickly.

Speak With Our Analyst

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

logo-images

Feedback From Our Clients

Global Animal Feed Market

Product ID: SQMIG30H2033

$5,300
BUY NOW GET SAMPLE