Buy Now Pay Later (BNPL) Market Size, Share, Growth Analysis, By Landing Type(POS, Personal Loan, Private-level Credit Card, General-purpose Credit Cards), Channel, Enterprise Size, Industry(E-commerce & Retail, Healthcare, Leisure & Entertainment, Others), and Region - Industry Forecast 2024-2031


Report ID: SQMIG45F2113 | Region: Global | Published Date: June, 2024
Pages: 165 |Tables: 91 |Figures: 76

Buy Now Pay Later Market Insights

Buy Now Pay Later Market size was valued at USD 27,845.10 Million in 2022 and is poised to grow from USD 32,035.79 Million in 2023 to USD 1,22,778.17 Million by 2031, growing at a CAGR of 18.6% in the forecast period (2024-2031). 

The global Buy Now Pay Later (BNPL) market has witnessed significant growth in recent years, driven by various factors such as convenience, flexibility, and the increasing preference for online shopping. Among the leaders in the market of modern digital payments there is such service as PayPal, which has its own product in the segment of BNPL – PayPal Buy Now Pay Later; PayPal’s service enables customers to pay for the goods right now and pay in installments instead of giving the money now of purchase. By integrating into the established PayPal system, the BNPL is easily accessible to the users in the checkout process, and customers can enjoy their exclusive ability to pay for the products in a more lenient structure of installments. 

BNPL has also transcended beyond simple retail shopping as this method of payment has found another partner in the travel industry. Several travel companies currently sell ‘flights on Buy Now pay Later basis, so anyone interested in travelling can purchase their ticket and pay for it gradually. Thus, this option does offer some benefits to travelers since it gives them more control of the money that they spend. As the following chart shows, one of the prominent benefits of BNPL services is that they typically do not involve credit checks. This is advantageous in terms of reaching out to a wider pool of consumers, especially those who cannot qualify for credit ratings or who may not want to go through the process of getting a credit check. BNPL should be made more accessible and offer a range of credit to more people because, if the credit check is removed, the missing opportunity is huge.

US Buy Now Pay Later Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 4.86 billion

Largest Segment

Large

Fastest Growth

Large

Growth Rate

26.1% CAGR

Buy Now Pay Later Market ($ Bn)
Country Share for North America Region (%)

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Buy Now Pay Later Market Segmental Analysis

The Global Buy Now Pay Later Market is segmented by channel, landing type, enterprise size, industry, and region. Based on channel, the market can be segmented into point of sale and online. Based on landing type market is segmented into Point of Sale, Personal Loans, Private-level Credit Cards, General-purpose and Credit Cards. Based on enterprise size the market is segmented into large enterprise and SMEs. Based on industry, the market is segmented into E-commerce & Retail, healthcare, automotive Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. 

Analysis by Enterprise Size 

By Enterprise Size, the market can be segmented into Large, and SME. The large enterprises segment dominated the buy now pay later market in 2021 and accounted for more than 61% of the global revenue share. BNPL payment systems are being widely adopted by large businesses because they give clients a convenient and reasonable way to pay for expensive goods. Customers can buy more products due to the ease of shopping, which boosts sales. As a result, BNPL assists large businesses in dramatically enhancing the client experience. 

Small and medium-sized businesses worldwide are concentrating on implementing BNPL solutions to aid retailers in raising sales conversion rates. For instance, the startup company Dukaan established a relationship with Simpl, a provider of BNPL solutions, to offer BNPL services to Dukaan's merchants. Dukaan assists SMEs in setting up online stores. Small and medium-sized businesses put a lot of effort into expanding their clientele and solidifying their market position. As a result, it is projected that SMEs will embrace more BNPL solutions, thereby supporting its growth. 

Analysis by Industry 

By End-Use, the market can be segmented into E-commerce & Retail, healthcare, automotive, and Others. In 2023, the E-commerce & Retail sector held the largest market share of the buy now pay later Market. The industry is seeing a surge in the use of BNPL solutions since they make it simple for clients to spread out the expense of a purchase over a period with fixed, interest-free payments. For instance, BNPL solution provider Affirm, Inc. announced in October 2021 that it had partnered with customer clothing site Theory to provide clients with interest-free payments on accessories and sportswear. Such elements are encouraging for the segment's growth. 

Automotive usage and the growth of the digital economy are projected to open several opportunities for major market players. BNPL payment mechanisms are becoming more widely used in the market as a low-friction alternative to credit cards. Customers also choose BNPL payment methods over credit cards because they avoid costly compound interest and hidden costs. Therefore, it is predicted that increased consumer electronic provider awareness of the flexible BNPL payment mechanism would fuel demand for these services.

Buy Now Pay Later Market By Enterprise Size

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Buy Now Pay Later Market Regional Insights

North America has emerged as a prominent player in the BNPL market. With the presence of major players like PayPal, which offers its own BNPL service, the region has experienced a significant adoption of this payment option. The convenience and flexibility of BNPL have resonated well with consumers in North America, driving its dominance in the region. 

However, the Asia-Pacific region has emerged as the fastest-growing region in the BNPL market. Countries like China, India, and Australia have witnessed a surge in the adoption of BNPL services, fueled by the increasing popularity of online shopping and the rise in digital payment solutions. The region's large consumer base, coupled with the growing e-commerce sector, has contributed to the rapid growth of BNPL in Asia-Pacific.

Buy Now Pay Later Market By Geography
  • Largest
  • Fastest

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Buy Now Pay Later Market Dynamics

Buy Now Pay Later Market Driver

Increase in Adoption of Online Payment Methods among People 

  • According to the United Nations Conference on Trade and Development (UNCTAD), over 80% of customers worldwide use digital payments to conduct online shopping. The three most popular digital payment methods are mobile payments, debit cards, and credit cards. These methods have many advantages over traditional payment methods, including lower transaction costs, more efficient fund transfers, and higher payment security, all of which contribute to the growth of the buy now pay later market. High-speed internet accessibility, a spike in smartphone adoption, and increased public knowledge of digital payment services are some of the key reasons driving the uptake of online payment technologies. Additionally, the rise in smartphone usage and speedier connectivity have made it possible for merchants and customers to accept and make payments through digital platforms, which fueled the expansion of the buy now pay later market. 

Restraints 

Lack of Awareness of Service and High Availability of Multiple Payment Options 

  • Alternative payment methods, including post-dated checks, credit and debit card financing, and many others, are available. Consumers and retailers in several emerging nations, including India, Brazil, Asia, and others, are not aware of the BNPL service. Before offering customers BNPL services, credit scores must also be checked. The service offers users simple monthly instalment payment plans through BNPL. The availability of numerous payment choices and the lack of understanding among consumers, retailers, and merchants impede overall growth of the buy now pay later industry.

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Buy Now Pay Later Market Competitive Landscape

The buy now pay later market is moderately fragmented. Customers and retailers both benefit from BNPL. Leading suppliers are moving into the e-commerce ecosystem by increasing their footprints and attracting new clients. By 2025, the market for these BNPL payment apps is predicted to increase 10-15 times, according to Bank of America Corp. Customers are increasingly using BNPL to make purchases both in-person and online. Many merchants are emphasizing the acceptance of these online instalment loans and point-of-sale loans as payment options, opening new business potential for BNPL solution providers. Over the forecast period, the market is also predicted to be driven by the expanding e-commerce sector.

Buy Now Pay Later Market Top Players Company Profiles

 

  • Affirm Holdings Inc. (United States) 
  • Klarna Bank AB (Sweden) 
  • Splitit Payments, Ltd. (United States) 
  • Sezzle (United States) 
  • Perpay Inc. (United States) 
  • Zip Co, Ltd (Australia) 
  • Paypal (United States) 
  • AfterPay Limited (Australia) 
  • Openpay (Australia) 
  • LatitudePay Financial Services (Australia) 
  • HSBC Group (United Kingdom)  
  • Amazon Hub Counter (United States) 
  • LazyPay (India) 
  • Flexmoney (India) 
  • MobiKwik (India) 
  • ZestMoney (India) 
  • Flipkart (India) 
  • Simpl (India) 
  • Paytm KYC Point (India) 
  • ePayLater (India)

Buy Now Pay Later Market Recent Development

  • In January 2022, Affirm Holdings Inc., BNPL service provider for the consumers, launched SuperApp. It provides advanced BNPL options for payments, shopping, and financial services with one easy-to-use solution. 

  • In Jun 2023, KKR plans to acquire up to €40 billion worth of eligible current and future PayPal Pay Later loans originated in Europe. In response, PayPal has increased its share repurchase allocation for this year, expecting to dedicate approximately $1 billion more, raising the total from around $4 billion to approximately $5 billion in share repurchases for 2023. 

  • In November 2023, Amazon and Affirm announced an expanded partnership, making Affirm the first pay-over-time option available at checkout on Amazon Business. This B2B platform assists businesses of all sizes in digitizing and automating procurement, offering robust management controls and analytical tools within the familiar Amazon interface. With this partnership, Amazon Business customers can now split the cost of eligible purchases and pay overtime using Affirm, with no late or hidden fees.

Buy Now Pay Later Key Market Trends

  • Preference for Self-service and Automation: One notable trend in the Buy Now Pay Later (BNPL) market is the preference for self-service and automation. Customers appreciate the convenience and efficiency of self-service options and automation. This includes features like AI-powered chatbots providing customer support, automated bill payments, and automatic savings transfers. Banks are constantly innovating and investing in AI-powered solutions to automate routine tasks and empower customers to manage their finances independently.

Buy Now Pay Later Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. 

According to our analysis, the Buy Now Pay Later (BNPL) market is poised for a promising future, with several key trends shaping its trajectory. The future scope of BNPL lies in its continued integration across various industries, including retail, travel, and even healthcare, offering consumers increased flexibility and convenience in their payment options. Currently, the largest segment in the BNPL market is retail, with major players like PayPal leading the way. However, the travel sector is quickly emerging as the fastest-growing segment, as more online travel agencies introduce buy now pay later options for flights and accommodations. In terms of dominating regions, North America remains at the forefront of the BNPL market, driven by the presence of established players and high consumer adoption. However, the Asia-Pacific region is experiencing the fastest growth, fueled by the expanding e-commerce landscape and the increasing popularity of digital payments. Looking ahead, the BNPL market is expected to witness continued innovation and global expansion, with more retailers and industries embracing this payment model. As consumer demand for flexible payment options grows, the BNPL market is well-positioned to meet their needs, catering to a wide range of sectors and regions, and reshaping the way we make purchases in the future.

Report Metric Details
Market size value in 2022 USD 27,845.10 Million
Market size value in 2031 USD 1,22,778.17 Million
Growth Rate 18.6%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Landing Type
    • Point of Sale, Personal Loans, Private-level Credit Cards, General-purpose Credit Cards
  • Enterprise Size
    • Large Enterprises, and Small & Medium Enterprises
  • Industry
    • E-commerce & Retail (Consumer Electronics, Fashion & Garment and Others), Healthcare, Leisure & Entertainment, Automotive and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Affirm Holdings Inc. (United States) 
  • Klarna Bank AB (Sweden) 
  • Splitit Payments, Ltd. (United States) 
  • Sezzle (United States) 
  • Perpay Inc. (United States) 
  • Zip Co, Ltd (Australia) 
  • Paypal (United States) 
  • AfterPay Limited (Australia) 
  • Openpay (Australia) 
  • LatitudePay Financial Services (Australia) 
  • HSBC Group (United Kingdom)  
  • Amazon Hub Counter (United States) 
  • LazyPay (India) 
  • Flexmoney (India) 
  • MobiKwik (India) 
  • ZestMoney (India) 
  • Flipkart (India) 
  • Simpl (India) 
  • Paytm KYC Point (India) 
  • ePayLater (India)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Buy Now Pay Later Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Buy Now Pay Later Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Buy Now Pay Later Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Buy Now Pay Later Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Buy Now Pay Later Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Buy Now Pay Later Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Buy Now Pay Later Market size was valued at USD 27,845.10 Million in 2022 and is poised to grow from USD 32,035.79 Million in 2023 to USD 1,22,778.17 Million by 2031, growing at a CAGR of 18.6% in the forecast period (2024-2031). 

The buy now pay later market is moderately fragmented. Customers and retailers both benefit from BNPL. Leading suppliers are moving into the e-commerce ecosystem by increasing their footprints and attracting new clients. By 2025, the market for these BNPL payment apps is predicted to increase 10-15 times, according to Bank of America Corp. Customers are increasingly using BNPL to make purchases both in-person and online. Many merchants are emphasizing the acceptance of these online instalment loans and point-of-sale loans as payment options, opening new business potential for BNPL solution providers. Over the forecast period, the market is also predicted to be driven by the expanding e-commerce sector. 'Affirm Holdings Inc. (United States) ', 'Klarna Bank AB (Sweden) ', 'Splitit Payments, Ltd. (United States) ', 'Sezzle (United States) ', 'Perpay Inc. (United States) ', 'Zip Co, Ltd (Australia) ', 'Paypal (United States) ', 'AfterPay Limited (Australia) ', 'Openpay (Australia) ', 'LatitudePay Financial Services (Australia) ', 'HSBC Group (United Kingdom)  ', 'Amazon Hub Counter (United States) ', 'LazyPay (India) ', 'Flexmoney (India) ', 'MobiKwik (India) ', 'ZestMoney (India) ', 'Flipkart (India) ', 'Simpl (India) ', 'Paytm KYC Point (India) ', 'ePayLater (India)'

Preference for Self-service and Automation: One notable trend in the Buy Now Pay Later (BNPL) market is the preference for self-service and automation. Customers appreciate the convenience and efficiency of self-service options and automation. This includes features like AI-powered chatbots providing customer support, automated bill payments, and automatic savings transfers. Banks are constantly innovating and investing in AI-powered solutions to automate routine tasks and empower customers to manage their finances independently.

North America has emerged as a prominent player in the BNPL market. With the presence of major players like PayPal, which offers its own BNPL service, the region has experienced a significant adoption of this payment option. The convenience and flexibility of BNPL have resonated well with consumers in North America, driving its dominance in the region. 

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