Brain Health Functional Food and Beverage Market Trends

Global Brain Health Functional Food and Beverage Market size was valued at USD 19.8 billion in 2023 and is poised to grow from USD 21.9 billion in 2024 to USD 49.03 billion by 2032, growing at a CAGR of 10.6% during the forecast period (2025-2032).

A small number of well-established players and recent entrants define the industry. The presence of notable players and the entry of new players is further projected to intensify the overall market competition in the forecast period. The industry's developing trend is becoming more and more important to many major companies. To maintain market share, competitors are diversifying their service offers. 'Nestlé S.A. (Switzerland) ', 'Danone S.A. (France) ', 'PepsiCo, Inc. (USA) ', 'Unilever PLC (UK/Netherlands) ', 'General Mills, Inc. (USA) ', 'Kellogg Company (USA) ', 'DSM (Netherlands) ', 'BASF SE (Germany) ', 'Lonza Group AG (Switzerland) ', 'BrainMD Health (USA) ', 'Cerebelly (USA) ', 'Koios Beverage Corp. (Canada) ', 'Bulletproof 360, Inc. (USA) ', 'Nature's Way Products, LLC (USA) ', 'NOW Foods (USA) ', 'GNC Holdings, LLC (USA) ', 'The Vitamin Shoppe (USA) ', 'Simply Good Foods Co (USA) ', 'Amway (USA) ', 'Usana Health Sciences, Inc. (USA)'

With the growing aging population and rising incidence of neurological disorders such as Alzheimer's and Parkinson's disease, there is a growing awareness of the importance of maintaining brain health. This has led to an increased demand for functional food and beverages that claim to improve cognitive function.

Increasing demand for plant-based ingredients: There is a growing trend towards plant-based diets, which has led to an increased demand for functional food and beverage products that contain plant-based ingredients. Plant-based ingredients such as omega-3 fatty acids, flavonoids, and polyphenols have been shown to have brain-boosting properties, and manufacturers are incorporating these ingredients into their products to appeal to health-conscious consumers.

In 2022, North America dominated the industry globally, accounting for the highest revenue share of more than 34.00%. Due to poor dietary practices, sedentary lifestyles, and hectic schedules, the enormous population of North America has been suffering an increase in brain health and lifestyle-related disorders. This has led to a greater understanding of the advantages of routinely including functional foods and beverages in the diet to enhance general health and receive necessary nutrients, which has fueled the industry's expansion in the area.