Body Firming Creams Market Size

Global Body Firming Creams Market size was valued at USD 3.8 billion in 2023 and is poised to grow from USD 4.06 billion in 2024 to USD 6.93 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Growing consumer awareness about skin health and aesthetics has significantly boosted the demand for anti-aging and skin-firming products. Advancements in cosmetic chemistry, such as the development of peptide-based firming agents and retinol-infused formulations, have led to more effective and scientifically backed solutions. Additionally, the increasing aging population, particularly in developed economies like the U.S., Japan, and Germany, is driving the market, as older consumers actively seek products that enhance skin elasticity and firmness. The shift in consumer behavior towards preventive skincare has further fueled this growth. For instance, brands like Estée Lauder and Olay have launched proactive skincare lines that target early signs of aging, integrating AI-driven skin diagnostics to personalize firming solutions for consumers seeking long-term benefits.

The expanding retail landscape, particularly the growth of e-commerce platforms, has made these products more accessible to a broader audience. The convenience of online shopping and targeted digital marketing strategies have significantly boosted sales.

How Is AI Transforming Production and Sustainability in the Body Firming Creams Market?

In 2024, the body firming creams market experienced notable mergers and collaborations, particularly emphasizing the integration of artificial intelligence (AI) to enhance production and sustainability. A significant development was the partnership between Unilever and an AI technology firm, aiming to leverage AI for innovative product development and sustainable practices. This collaboration focused on utilizing AI to analyze consumer data, leading to the creation of personalized body firming creams formulated with eco-friendly ingredients, thereby reducing environmental impact. Additionally, in May 2024, Perfect Corp. introduced 'Beautiful AI' brand solutions at Viva Technology 2024, offering advanced AI and generative pre-trained transformer (GPT) technologies for beauty, skincare, and fashion brands. These solutions enable brands to develop personalized and sustainable products, reflecting a broader industry trend towards integrating AI to meet consumer demands for effective and environmentally responsible body firming creams.