Global Automotive Over-The-Air (OTA) Updates Market

Global Automotive Over-The-Air (OTA) Updates Market Size, Share, Growth Analysis, By Technology(Firmware Over-The-Air Technology (FOTA) and Software Over-The-Air Technology (SOTA)), By Vehicle Type(Commercial vehicles and passenger vehicles), By Application(ECU, TCU) - Industry Forecast 2024-2031


Report ID: SQMIG25A2048 | Region: Global | Published Date: February, 2024
Pages: 244 | Tables: 87 | Figures: 76

Global Automotive Over-The-Air (OTA) Updates Market Dynamics

Automotive Over-The-Air (OTA) Updates Market Drivers

Increasing Use of Connected Vehicles to Bolster Market Growth

  • The growing adoption of connected vehicles is driving the need for efficient and secure software updates. Connected vehicles have the ability to communicate with other vehicles and with the internet, and they generate a wealth of data that can be used to improve safety, efficiency, and other aspects of the driving experience. In order to take advantage of these benefits, automakers need to be able to update the software that runs on these vehicles, and that's where OTA updates come in.
  • Modern vehicles are becoming increasingly complex, incorporating more advanced features and technologies. The software that controls these features is becoming more complex and difficult to update, which is driving the need for more efficient and secure OTA updates.
  • Connected vehicles are vulnerable to cyberattacks, and OTA updates provide a way for automakers to quickly patch security vulnerabilities and protect their customers from harm. As the importance of cybersecurity in the automotive industry grows, so does the demand for OTA updates.
  • OTA updates are more cost-effective than traditional methods of updating vehicle software, which often requires customers to bring their vehicles into a dealership for service. OTA updates can be delivered remotely, which saves time and money for both automakers and customers.

Automotive Over-The-Air (OTA) Updates Market Restraints

Limited Connectivity Infrastructure to Hinder Market Growth

  • In order to deliver OTA updates, vehicles require a reliable and robust connectivity infrastructure. However, many areas still have limited connectivity infrastructure, which could limit the ability of automakers to deliver updates to those vehicles.
  • While OTA updates can help improve cybersecurity, they can also pose a risk if not implemented properly. As more features in vehicles are controlled by software, the risk of cyberattacks increases, making cybersecurity a critical concern for the Automotive OTA Updates market.
  • The Automotive OTA Updates market is highly fragmented, with many different players offering solutions that vary in terms of functionality, scalability, and security. This fragmentation can make it difficult for automakers to choose the right OTA update solution for their specific needs.
  • The Automotive OTA Updates market is subject to a range of regulations, including data privacy laws, cybersecurity regulations, and vehicle safety standards. Compliance with these regulations can be a costly and time-consuming process, which could impact the growth of the market.
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Automotive Over-The-Air (OTA) Updates Market size was valued at USD 3.07 billion in 2019 and is poised to grow from USD 3.63 billion in 2023 to USD 13.71 billion by 2031, growing at a CAGR of 18.1% in the forecast period (2024-2031).

The global automotive Over-The-Air (OTA) updates market is becoming increasingly crowded as more companies enter the space. As the market continues to grow, it is likely that more companies will enter the space, leading to increased competition and innovation in the space. 'Harman International Industries, Inc. (Samsung Electronics Co., Ltd.)', 'Continental AG', 'Robert Bosch GmbH', 'Aptiv PLC', 'Garmin Ltd.', 'Denso Corporation', 'Verizon Communications Inc.', 'Aeris Communications, Inc.', 'Airbiquity Inc.', 'BlackBerry Limited', 'Movimento Inc.', 'Redbend Software Inc.', 'FOTA, Inc.', 'Green Hills Software LLC', 'NXP Semiconductors N.V.', 'STMicroelectronics N.V.', 'Texas Instruments Incorporated', 'Visteon Corporation', 'Excelfore Corporation', 'Vector Informatik GmbH'

The growing adoption of connected vehicles is driving the need for efficient and secure software updates. Connected vehicles have the ability to communicate with other vehicles and with the internet, and they generate a wealth of data that can be used to improve safety, efficiency, and other aspects of the driving experience. In order to take advantage of these benefits, automakers need to be able to update the software that runs on these vehicles, and that's where OTA updates come in.

The demand for connected cars is rising as consumers demand more features and functionality in their vehicles. The ability to update software over-the-air (OTA) is a key feature of connected cars, allowing for new features and bug fixes to be delivered to vehicles without the need for a physical visit to a dealership or service center.

The North American market is the largest market for OTA updates, due to the high adoption of connected vehicles in the region. The presence of major automakers, technology companies, and service providers in the region is also driving the growth of the market. The increasing demand for secure and efficient software updates is expected to drive market growth in the region.

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Global Automotive Over-The-Air (OTA) Updates Market

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