USD 4.21 billion
Automotive Over-The-Air (OTA) Updates Market Size, Share, and Growth Analysis
Automotive Over-The-Air (OTA) Updates Market By Type (Software Over-The-Air (SOTA), Firmware Over-The-Air (FOTA)), By Propulsion Type (Internal Combustion Engine (ICE) Vehicles, Electric Vehicles (EVs)), By Vehicle Type, By Application, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25A2048 |
Region:
Global |
Published Date: January, 2025
Pages:
244
|Tables:
87
|Figures:
76
Format -
Automotive Over-The-Air (OTA) Updates Market Insights
Global Automotive Over-The-Air (OTA) Updates Market size was valued at USD 4.21 billion in 2023 and is poised to grow from USD 5.11 billion in 2024 to USD 23.93 billion by 2032, growing at a CAGR of 21.3% during the forecast period (2025-2032).
Over-the-air (OTA) is a method for exchanging data or conducting transactions wirelessly without the use of a cable or other local connection. Multiple techniques for transferring new software, configuration options, firmware, and other update tools over the cloud are referred to as over-the-air (OTA). In the case of an automobile, the ECU (Electronic Control Unit), whose appearance is growing in a modern car, is updated wirelessly via a telecommunication medium through a gateway inside the car. The vehicle is getting smarter and more knowledgeable in the automobile sector. Nowadays, software predominates over traditional mechanical components in cars. Over-the-air (OTA) is a term used in the automobile industry to describe the rapidly expanding practices of wirelessly providing software updates to vehicles after they have been purchased. When a customer brings their vehicle to a service station, the cost of updating the software drops dramatically, causing little inconvenience for both the customer and the service station. OTA also overcomes the dependability issue that was previously an issue with each update. Connected vehicles have the ability to exchange diagnostic and operational data from the distant cloud, as well as receive over-the-air software updates. With the support of automotive OTA updates, manufacturers may increase the trustworthiness of their vehicles as they enhance their algorithms, and centralization makes sure that this can be done effectively and safely. An incorrect software update could also endanger the user's life, despite the fact that car OTA updates are more difficult and strict than those for handheld devices.
The growing production of electric vehicles, as well as the rising demand for connected car gadgets and electric vehicles, is key factors driving the growth of the Global Automotive Over-The-Air (OTA) Market. Fast and affordable upgrades for the ECUs (Electronic Control Units) of the cars are made possible by automotive OTA technology. Users of cars can update their software via the OTA without going to a service center. Over the course of the projected period, all of these advantages are anticipated to increase market penetration. Additionally, the new car safety regulations are assisting automakers in safeguarding vehicle data from unauthorized hacking and malfunction, which is anticipated to boost demand for the Automotive Over-The-Air (OTA) Market. The rapid development of advanced connected automotive technologies around the world is a key trend driving the expansion of the Automotive Over-The-Air (OTA) Market. The need for ongoing updates and advancements in in-vehicle technologies has grown as a result of the increasing software dependence on automobiles throughout time.
This rising acceptance rate, combined with the cost-effectiveness and utility of remote updates offered by technology to automobile customers, will drive significant market growth throughout the forecasted time period. The automotive OTA has a variety of benefits, but certain elements limit and provide a hurdle to the market's growth in general. The expensive cost of updating and a lack of infrastructure in developing nations are expected to make the Automotive OTA difficult. Nevertheless, the growth of technology and the Internet of Things (IoT) in the automotive sector is opening up new market prospects.
US Automotive Over-The-Air (OTA) Updates Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Passenger vehicles
Fastest Growth
Passenger vehicles
Growth Rate
21.3% CAGR
Global Automotive Over-The-Air (OTA) Updates Market ($ Bn)
Country Share for North America Region (%)
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Automotive Over-The-Air (OTA) Updates Market Segments Analysis
Global Automotive Over-The-Air (OTA) Updates Market is segmented by Type, Propulsion Type, Vehicle Type, Application and region. Based on Type, the market is segmented into Software Over-The-Air (SOTA) and Firmware Over-The-Air (FOTA). Based on Propulsion Type, the market is segmented into Internal Combustion Engine (ICE) Vehicles, Electric Vehicles (EVs) and Hybrid Vehicles. Based on Vehicle Type, the market is segmented into Passenger Vehicles and Commercial Vehicles. Based on Application, the market is segmented into Infotainment, Telematics, Electronic Control Unit (ECU) Updates and Safety & Security. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Automotive Over-The-Air (OTA) Updates Market Analysis by Technology
The FOTA segment is expected to grow its market share significantly throughout the forecasted years. A mobile device's operating system can be updated using FOTA, a mobile software management method. Furthermore, FOTA can only be changed, updated, and fixed by the manufacturer and operates by wirelessly aiding an embedded device's operating code. Additionally, avoiding service center visits for cars or IoT devices, it helps to lower overall operational expenses. However, by quickly adopting new upgrades, it lowers costs and complexity. FOTA also offers the benefit of speed by cutting down on the time needed for installation and upgrades, as well as for upgrading several devices at once.
Automotive Over-The-Air (OTA) Updates Market Analysis by Vehicle Type
The passenger car segment is expected to dominate the automotive OTA updates market in terms of vehicle type. The tight vehicle and passenger safety requirements throughout the world are driving up demand for OTA updates in passenger cars. Also, it is critical that manufacturers modify their OTA update system solutions to current vehicle standards in light of the introduction of new safety rules and standards for vehicles. The sale of mid-range and luxury passenger cars with cutting-edge technologies like vehicle monitoring, information retrieval, voice recognition, virtual help, and gesture recognition also increases as people's disposable income increases. As a result, throughout the anticipated period, there will be an increase in demand for OTA updates.
Global Automotive Over-The-Air (OTA) Updates Market By Vehicle Type
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Automotive Over-The-Air (OTA) Updates Market Regional Insights
The North American market is the largest market for OTA updates, due to the high adoption of connected vehicles in the region. The presence of major automakers, technology companies, and service providers in the region is also driving the growth of the market. The increasing demand for secure and efficient software updates is expected to drive market growth in the region.
The European market for OTA updates is also growing rapidly, due to the high adoption of connected vehicles and the presence of major automakers in the region. The European market is also being driven by the increasing importance of cybersecurity in the automotive industry, which is driving the need for efficient and secure software updates.
The Asia Pacific region is expected to be the fastest-growing market for OTA updates, due to the high demand for connected vehicles in the region. The increasing adoption of connected devices, growing urbanization, and increasing disposable income are driving the growth of the automotive industry in the region and with it the demand for OTA updates.
Global Automotive Over-The-Air (OTA) Updates Market By Region
- Largest
- Fastest
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Automotive Over-The-Air (OTA) Updates Market Dynamics
Automotive Over-The-Air (OTA) Updates Market Drivers
Increasing Use of Connected Vehicles to Bolster Market Growth
- The growing adoption of connected vehicles is driving the need for efficient and secure software updates. Connected vehicles have the ability to communicate with other vehicles and with the internet, and they generate a wealth of data that can be used to improve safety, efficiency, and other aspects of the driving experience. In order to take advantage of these benefits, automakers need to be able to update the software that runs on these vehicles, and that's where OTA updates come in.
- Modern vehicles are becoming increasingly complex, incorporating more advanced features and technologies. The software that controls these features is becoming more complex and difficult to update, which is driving the need for more efficient and secure OTA updates.
- Connected vehicles are vulnerable to cyberattacks, and OTA updates provide a way for automakers to quickly patch security vulnerabilities and protect their customers from harm. As the importance of cybersecurity in the automotive industry grows, so does the demand for OTA updates.
- OTA updates are more cost-effective than traditional methods of updating vehicle software, which often requires customers to bring their vehicles into a dealership for service. OTA updates can be delivered remotely, which saves time and money for both automakers and customers.
Automotive Over-The-Air (OTA) Updates Market Restraints
Limited Connectivity Infrastructure to Hinder Market Growth
- In order to deliver OTA updates, vehicles require a reliable and robust connectivity infrastructure. However, many areas still have limited connectivity infrastructure, which could limit the ability of automakers to deliver updates to those vehicles.
- While OTA updates can help improve cybersecurity, they can also pose a risk if not implemented properly. As more features in vehicles are controlled by software, the risk of cyberattacks increases, making cybersecurity a critical concern for the Automotive OTA Updates market.
- The Automotive OTA Updates market is highly fragmented, with many different players offering solutions that vary in terms of functionality, scalability, and security. This fragmentation can make it difficult for automakers to choose the right OTA update solution for their specific needs.
- The Automotive OTA Updates market is subject to a range of regulations, including data privacy laws, cybersecurity regulations, and vehicle safety standards. Compliance with these regulations can be a costly and time-consuming process, which could impact the growth of the market.
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Automotive Over-The-Air (OTA) Updates Market Competitive Landscape
The global automotive Over-The-Air (OTA) updates market is becoming increasingly crowded as more companies enter the space. As the market continues to grow, it is likely that more companies will enter the space, leading to increased competition and innovation in the space.
Top Players in Automotive Over-The-Air (OTA) Updates Market
- Robert Bosch GmbH (Germany)
- Continental AG (Germany)
- NXP Semiconductors N.V. (Netherlands)
- Verizon Communications Inc. (USA)
- Airbiquity Inc. (USA)
- Infineon Technologies AG (Germany)
- Qualcomm Incorporated (USA)
- Intel Corporation (USA)
- HARMAN International (USA)
- Blackberry QNX Software Systems Limited (Canada)
- Denso Corporation (Japan)
- Aptiv PLC (Ireland)
- Valeo SA (France)
- ZF Friedrichshafen AG (Germany)
- Panasonic Corporation (Japan)
- Hyundai Mobis Co., Ltd. (South Korea)
- Renesas Electronics Corporation (Japan)
- STMicroelectronics N.V. (Switzerland)
- Texas Instruments Incorporated (USA)
- Analog Devices, Inc. (USA)
Automotive Over-The-Air (OTA) Updates Market Recent Developments
- In November 2021, Harman International Industries Inc. launched its cloud-based OTA software platform called Ignite OTA, which is designed to help automotive manufacturers streamline the delivery of software updates to their vehicles.
- In August 2021, Delphi Technologies announced the launch of its next-generation OTA software and data management platform, called Delphi Connect, which is designed to provide real-time data analytics and remote software updates for connected vehicles.
- In May 2021, Bosch announced the launch of its new OTA platform, called the Bosch Software Update Service, which is designed to provide secure and scalable software updates to vehicles and other connected devices.
- In April 2021, Continental AG announced the launch of its new OTA solution, called Continental OTA Plus, which is designed to enable secure and efficient software updates for vehicles and other connected devices.
- In March 2021, Qualcomm announced the launch of its new Snapdragon Digital Cockpit platform, which is designed to enable automakers to deliver advanced in-car features and OTA software updates.
Automotive Over-The-Air (OTA) Updates Key Market Trends
- The demand for connected cars is rising as consumers demand more features and functionality in their vehicles. The ability to update software over-the-air (OTA) is a key feature of connected cars, allowing for new features and bug fixes to be delivered to vehicles without the need for a physical visit to a dealership or service center.
- As the popularity of electric vehicles grows, the need for OTA updates also increases. Electric vehicles rely heavily on software and require regular updates to maintain optimal performance, range, and safety.
- Autonomous vehicles are increasingly being developed and tested by automakers and technology companies. These vehicles rely on sophisticated software and sensors, making OTA updates critical to their safety and functionality.
- Vehicle-to-Everything (V2X) communication is a growing trend in the automotive industry, allowing vehicles to communicate with each other and with infrastructure. OTA updates are critical to ensuring that these communications are secure and functioning properly.
- As more features in vehicles are controlled by software, the risk of cyber attacks increases. Automotive OTA updates can help mitigate these risks by delivering security patches and other updates to improve cyber security.
- Automakers are increasingly focusing on customer experience, and OTA updates can help improve this by delivering new features and functionality that keep customers engaged with their vehicles.
- Cloud computing is becoming more prevalent in the automotive industry, and OTA updates are often delivered through cloud-based systems. This allows automakers to manage updates more efficiently and at a lower cost.
Automotive Over-The-Air (OTA) Updates Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our automotive Over-The-Air (OTA) updates market analyses, the Automotive Over-The-Air (OTA) Updates market has been growing rapidly in recent years, driven by the increasing use of connected vehicles and the need for efficient and secure software updates. The OTA updates market is expected to continue growing in the coming years, as more vehicles become connected and automakers look for ways to provide real-time updates to their customers. bring their vehicles into a dealership for service.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 4.21 billion |
| Market size value in 2032 | USD 23.93 billion |
| Growth Rate | 21.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Automotive Over-The-Air (OTA) Updates Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Automotive Over-The-Air (OTA) Updates Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Automotive Over-The-Air (OTA) Updates Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Automotive Over-The-Air (OTA) Updates Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Automotive Over-The-Air (OTA) Updates Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Automotive Over-The-Air (OTA) Updates Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Automotive Over-The-Air (OTA) Updates Market Report Snapshots
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