Automation Testing Market Regional Analysis

Automation Testing Market size was valued at USD 23.9 Billion in 2023 and is poised to grow from USD 27.77 Billion in 2024 to USD 92.31 Billion by 2032, growing at a CAGR of 16.2% during the forecast period (2025-2032).

'IBM ', 'Accenture ', 'OpenText Corporation ', 'Capgemini ', 'Microsoft ', 'Tricentis ', 'Cigniti Technologies ', 'Keysight Technologies ', 'Apexon ', 'Cygnet Digital ', 'QualityKiosk Technologies Pvt. Ltd. ', 'Invensis Technologies Pvt. Ltd. ', 'QASource Inc. ', 'Infosys Limited ', 'Tata Consultancy Services (TCS) ', 'Cognizant Technology Solutions ', 'Wipro Limited ', 'HCL Technologies ', 'Tech Mahindra ', 'Parasoft Corporation'

With software applications becoming more complex with numerous technologies and integrations, the need for effective and proficient automation testing becomes vital. It helps manage the growing intricacy by offering reputable and reliable test practices. Automation testing ensures persistence in performance and functionalities that address cross-compatibility platform challenges. These features are notably driving the demand for automation testing, impacting the market growth. 

Emergence of Codeless Automation Tools: Codeless automation tools are increasingly gaining prominence that enable non-technical consumers to develop and run test cases. This helps to democratize testing and accelerates the process. Moreover, these technologies or tools mostly present drag-and-drop functions and instinctive interfaces that make automation highly accessible for groups without requiring comprehensive programming knowledge. 

Geographically, North America dominated the market in 2023 and is expected to lead over the forecast period owing to technological advancements, growing demand for quality assurance, and increasing adoption of DevOps and Agile. North America is a leading center for several startups and prominent technology companies in automation testing methodologies and tools. The region also puts a key emphasis on offering superior quality software products, resulting in constant testing, thus driving investments in more improved testing solutions. Wide adoption of DevOps and Agile practices majorly demand automation tools. The leading players profiled in the region include Selenium, Cypress, Tricentis, Micro Focus, SmartBear, Katalon, and more.