App Analytics Market Size

Global App Analytics Market size was valued at USD 6.30 Billion in 2023 poised to grow from USD 7.57 Billion in 2024 to USD 33 Billion by 2032, growing at a CAGR of 20.2% in the forecast period (2025-2032).

The global app analytics industry is highly competitive, driven by rapid technological advancements and increasing demand for data-driven insights. The major players emphasize AI-driven analytics, predictive modeling, and privacy-first solutions to outperform the competition. Firms compete on product innovation, cloud solutions, and partnerships. Major global players are Google (Firebase Analytics), Adobe (Adobe Analytics), IBM (Watson Analytics), Microsoft (Azure App Insights), Mixpanel, Amplitude, Adjust, and AppsFlyer. The players provide varied analytics solutions that assist businesses in maximizing user engagement, retention, and monetization. Emerging start-ups are also building competition by delivering AI-powered, real-time, and privacy-fitted analytics capabilities. 'Google LLC (USA)', 'Adobe Inc. (USA)', 'IBM Corporation (USA)', 'Amazon Web Services (AWS) (USA)', 'Microsoft Corporation (USA)', 'Mixpanel (USA)', 'AppsFlyer (Israel)', 'Countly (USA)', 'Localytics (USA)', 'CleverTap (USA/India)', 'MoEngage (USA/India)', 'Piwik PRO (Poland)', 'Adjust GmbH (Germany)', 'Contentsquare (France)', 'Upland Software (formerly Localytics) (USA)'

The increasing reliance on mobile applications across industries, including e-commerce, fintech, healthcare, and entertainment, is a key driver of the global app analytics market growth. Companies are using analytics to monitor user activity, refine performance, and improve engagement, driving the need for sophisticated data-driven insights and real-time analytics solutions.

Established in the year 2018, Founded by former Google employees with over 40 years of combined experience in consumer internet, enterprise software, and ad tech products, Bewgle specializes in extracting actionable insights from user reviews using artificial intelligence (AI) and natural language processing (NLP). Their analytics platform assists brands in understanding customer preferences and improving products accordingly. Bewgle's Software-as-a-Service (SaaS) product utilizes proprietary NLP models to analyze customer reviews, identifying key attributes related to customer experiences. It addresses critical questions such as which product features are most important to customers, their satisfaction levels, and demographic insights. The platform also enables brands to benchmark their products against competitors and optimize search engine marketing strategies by identifying relevant keywords. Bewgle's development of patent-pending NLP software, which has outperformed Google's NLP APIs by over 10% in precision and recall within key categories, has been a significant innovation. This advancement allows for more accurate extraction of insights from unstructured data, enabling brands to make informed decisions based on customer feedback. As a result, companies like Nivea, Flipkart, and BigBasket have adopted Bewgle's platform to enhance their product offerings and customer satisfaction

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