USD 11.2 billion
Analytics as a Service Market Size, Share, and Growth Analysis
Analytics as a Service Market By Component (Solution, Services), By Analytics Type (Predictive, Diagnostic), By Enterprise Type (Large Enterprises, Small & Medium Enterprises), By Deployment Type, By End Use Industry, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45A2474 |
Region:
Global |
Published Date: February, 2025
Pages:
167
|Tables:
142
|Figures:
73
Format -
Analytics as a Service Market Insights
Analytics as a Service Market size was valued at USD 11.2 billion in 2023 and is poised to grow from USD 13.59 billion in 2024 to USD 63.67 billion by 2032, growing at a CAGR of 21.3% during the forecast period (2025-2032).
Analytics as a service (AaaS) is a deployment model in which a third-party vendor provides analytical solutions through a cloud platform. The increased demand among organizations to evaluate consistency in the patterns among the data has resulted in a growing focus on enhancing their computational and statistical abilities, which positively impacts market growth. The growth is driven by enterprises emphasizing analytics for data-driven decision-making to improve the performance of various aspects of business, such as sales, demand forecasting, and raw materials procurement. The growing adoption of cloud-based solutions is expected to influence the demand for analytics as a service (AaaS) positively.
The rising usage of analytical solutions in demand sensing of products in the e-commerce and retail sectors is another major factor that has boosted market growth. Demand sensing is extensively used in the retail industry to determine potential consumers of a product, helping retailers understand consumer behavior and its impact on the entire supply chain. Additionally, there has been a rise in the adoption of analytical solutions to translate data generated by the use of RFID tags which is further fueling the analytics as a service market growth.
The shift of businesses from traditional systems towards digital solutions plays a significant role in the centralization of data across all the departments and functions of an organization, thereby increasing the demand for AaaS. The increasing demand for analytical solutions across a range of applications, such as predicting electricity consumption, trade market, and traffic trend predictions, has boosted the market growth.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Descriptive Analytics
Fastest Growth
Prescriptive Analytics
Growth Rate
21.3% CAGR
Global Analytics as a Service Market ($ Bn)
Country Share for North America Region (%)
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Analytics as a Service Market Segments Analysis
Global Analytics as a Service Market is segmented by Component, Analytics Type, Enterprise Type, Deployment Type, End Use Industry and region. Based on Component, the market is segmented into Solution and Services. Based on Analytics Type, the market is segmented into Predictive, Diagnostic, Descriptive and Prescriptive. Based on Enterprise Type, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Deployment Type, the market is segmented into Private Cloud, Public Cloud and Hybrid Cloud. Based on End Use Industry, the market is segmented into BFSI, IT & Telecommunication, Retail & E-commerce, Manufacturing, Transportation & Logistics, Government & Public Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
As per the global analytics as a service market analysis, the descriptive analytics segment accounted for the leading revenue share of 35.1% in the global market in 2024. Organizations are increasingly recognizing the importance of data in shaping strategic decisions. Descriptive analytics help businesses understand their historical performance and customer behavior, leading to more informed choices. It also enables businesses to identify inefficiencies and optimize operations, leading to cost savings and improved productivity. The increasing volume of data generated has led enterprises to demand solutions that can present this data in a comprehensible manner, thus helping them spot various challenges, developments, and opportunities. Additionally, as brands recognize the importance of customizing their marketing efforts to ensure better customer experience, the need for descriptive analytics tools to segment customer base and understand purchasing patterns has risen substantially, aiding market growth.
The prescriptive analytics segment is anticipated to advance at the fastest CAGR during the forecast period. Companies increasingly use analytics tools that can understand historical data and generate predictive patterns to form a guided decision or action that the user needs to take. Industries such as healthcare, insurance, finance, and oil & gas, which have well-defined applications, extensively leverage prescriptive analytics solutions. For instance, financial institutions use these tools to predict the chances of default for loan applicants and their creditworthiness, enabling them to evaluate loan applications better, manage credit risk, and set interest rates. Meanwhile, these analytics are used to understand patient symptoms and medical imaging data so that medical professionals can make accurate diagnoses and recommend the optimum treatment path. These benefits have compelled analytics service providers to bring advancements to their solutions continuously.
Analysis by Enterprise Size
As per the global analytics as a service market outlook, large enterprises accounted for a leading revenue share in the global market in 2024, as these businesses generate substantial data volumes that need to be analyzed comprehensively and time-efficiently. Analytics as a service (AaaS) solutions offer easy scalability to accommodate growing data volumes and user demands, making them ideal for large enterprises that experience fluctuations in data needs. With pre-built analytics models and frameworks, businesses can quickly implement solutions and derive insights without facing lengthy development cycles. For instance, in the retail sector, major brands have extensively adopted analytical solutions to boost the accuracy of sales forecasting models and lessen inventory. As the impact of big data analytics and predictive analytics becomes more prominent across different industries, the market is anticipated to witness substantial expansion.
The small and medium enterprises segment is anticipated to expand at the fastest CAGR during the forecast period. The rapidly growing number of SMEs, particularly in developing economies such as India and China, has driven the demand for analytics solutions to help businesses drive sales, retain customers, and acquire new ones. Analytics as a service (AaaS) providers have developed economical offerings and provide long-term support through platform upgrades and additional features for these enterprises, enabling better collaborations. Small enterprises can utilize powerful analytics tools such as machine learning algorithms and predictive analytics that they may not otherwise be able to afford or have the required expertise to implement. Additionally, the importance of data security and compliance is greater among small businesses, and AaaS providers offer robust security measures and ensure compliance with data regulations that help these enterprises focus on their core functionalities.
Global Analytics as a Service Market By Type (%)
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Analytics as a Service Market Regional Insights
North America holds the largest share of the market. It is one of the most significant revenue contributors to the market. The region's expansion is attributed to the growing adoption of big data, the large base of the market vendors, and the rising adoption of Internet of Things (IoT) devices. Furthermore, enterprises have started using AaaS solutions to generate data insights for making strategic business decisions and remaining competitive in the market. The growing demand for dashboards to have statistical representation of data is pushing dealers to launch a number of AaaS solutions and services to cater to the various needs of organizations and their customers.
The Asia Pacific region in the analytics as a service market is expected to grow rapidly during the forecast period. With the proliferation of IoT devices and increasing internet penetration, there's a massive influx of data in the region. Analytics as a service (AaaS) helps organizations in this region make sense of their data to gain insights and make data-driven decisions. Hence, the growing adoption of technology in Asia Pacific acts as a catalyst for market expansion. The region is aided by the increasing establishment of major businesses in the region and the presence of organizations such as Asia Analytics Alliance and Asia Cloud Computing Association (ACCA).
Global Analytics as a Service Market By Geography
- Largest
- Fastest
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Analytics as a Service Market Dynamics
Analytics as a Service Market Drivers
Rising Adoption of Social Media Applications among Customers
- The emergence of social media applications and advanced technology is one of the major factors impacting analytics services. Social media apps, including Facebook, Twitter, Instagram, YouTube, and others, generate a huge amount of data every second. Brands can track the consumer journey and find ways to reach their viewers more efficiently with Facebook analytics data. This huge data mainly drives analytics as a services market.
Increasing Digitization among Enterprises during COVID-19 Aided Market Growth
- The COVID-19 pandemic had a significant impact on the analytics as a service market. Governments imposed restrictions confining people to their homes as a precautionary measure to contain the spread of the pandemic. The rising number of people staying at home boosted the demand for faster internet connectivity and increased data usage.
Analytics as a Service Market Restraints
Surging Data Security Concerns Due to Rising Number of Cybercrimes
- There are growing concerns about the privacy and security of sensitive data with data breaches and cyberattacks on the rise. This makes many organizations more cautious about sharing their data with third-party analytics as a service providers, hindering the market’s growth. Therefore, to address security concerns, analytics as a service providers are now implementing stricter encryption techniques.
Skill Gaps and Complexity of Integration
- A significant challenge facing the analytics as a service (AaaS) market is the skill gap and complexity associated with integrating advanced analytics solutions into existing business systems. While AaaS offers the promise of accessible analytics, the reality is that effectively leveraging these services often requires specialized knowledge and skills. Many organizations lack the in-house expertise necessary to integrate and maximize the value of analytics services, leading to underutilization and inefficiency.
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Analytics as a Service Market Competitive Landscape
The competitive landscape of global analytics as a service industry reflects a highly competitive and dynamic environment with key players implementing technological advancements, strategic innovations and solutions to maintain their market position. Prominent companies in the analytics as a service industry are actively working to expand their global footprint and enhance their market share through various strategies such as product innovations, collaborations, mergers, and acquisitions. These firms are dedicated to formulate robust marketing plans and inventing fresh solutions to sustain and expand their market presence.
Top Players in Analytics as a Service Market
- Microsoft (US)
- IBM (US)
- Google (US)
- Oracle (US)
- SAP (Germany)
- Amazon Web Services (US)
- SAS Institute (US)
- Teradata (US)
- Qlik (US)
- Salesforce (US)
- MicroStrategy (US)
- Cloudera (US)
- Altair (US)
- TIBCO Software (US)
- Kellton (India)
- Innowise (US)
- Alteryx (US)
- Jaspersoft (US)
- MSys Technologies (India)
- Synoptek (US)
Recent Developments
- June 2023: Microsoft and Moody’s Corporation engaged in a partnership to deliver next-generation data, collaboration, research, analytics, and risk solutions for corporate intelligence and financial services.
- March 2023: Domo unveiled several new features in a series of low code to pro-code solutions to help consumers rapidly generate and deploy modified data experiences for individuals across the organization.
- April 2022: Kyndryl announced the expansion of strategic partnership with SAP to assist customers in overcoming digital transformation challenges. Kyndryl will provide services that complement the RISE with an SAP solution, such as proven migration tools and scalable offerings.
Analytics as a Service Key Market Trends
- Rising Adoption of Cloud-Based Technological Solutions among Various Businesses: One of the most important factors shaping the growth trajectory of the global analytics as a service market in the coming years is the growing adoption of cloud-based technology solutions. This paves the way for modern and technically robust solutions from the market. These solutions allow organizations to easily scale their analytics infrastructure up or down on the basis of their needs. This flexibility is valuable for handling fluctuating workloads and maintaining large datasets.
- Surge in Data Security Concerns Boosting the Market Growth: Surging data security concerns due to the rising number of cybercrimes is a significant factor negatively impacting the market growth. Since data is always stored on remote servers, data and applications can be vulnerable to cyber-attacks when end users access the data while it is in transit over the internet. As a result, public safety organizations have enforced strict regulations that service providers must adhere to.
Analytics as a Service Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to SkyQuest analysis, the analytics optimizes complex operations like logistics for almost all industries to reduce production costs. The performance of the internal assets helps increase the organization's profit margin. In addition to enabling historical data analysis, predictive analytics, which manufacturers can use to schedule predictive maintenance. This allows manufacturers to prevent costly asset breakdowns and avoid unexpected downtime. These are the major factors driving the growth of analytics as a service market. However, the increasing data breach incidences restrict organizations from adopting cloud services due to privacy concerns. Also, the uncertainty of the return on investment for these services limits the analytics as a service market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 11.2 billion |
| Market size value in 2032 | USD 63.67 billion |
| Growth Rate | 21.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Analytics as a Service Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Analytics as a Service Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Analytics as a Service Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Analytics as a Service Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Analytics as a Service Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Analytics as a Service Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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