Global Identity Analytics Market

Global Identity Analytics Market Size, Share, Growth Analysis, By Component(Solutions, and Services), By Deployment(On-premise, and Cloud) - Industry Forecast 2024-2031


Report ID: SQMIG45B2068 | Region: Global | Published Date: March, 2024
Pages: 197 | Tables: 61 | Figures: 75

Global Identity Analytics Market Insights

Global identity analytics market size was valued at usd 20.67 billion in 2022 and is poised to grow from usd 21.58 billion in 2023 to usd 30.45 billion by 2031, at a CAGR of 4.4% during the forecast period (2024-2031).

The purpose of the Identity analytics market is to address the increasing challenges associated with identity and access management. With the rise in cyber threats and data breaches, organizations need robust solutions to accurately authenticate and manage user identities, ensure compliance with regulatory requirements, and prevent unauthorized access to sensitive information. The driving factors behind the growth of the Identity analytics market is the increasing adoption of cloud computing and digital transformation initiatives by organizations. The Identity analytics market presents significant opportunities for growth. The increasing demand for real-time monitoring, threat detection, and identity governance solutions creates a favorable market environment. Moreover, the growing awareness of the importance of identity and access management, particularly in industries such as banking, healthcare, and government sectors, opens up opportunities for vendors to offer innovative and comprehensive identity analytics solutions. The global Identity analytics market is driven by the need for advanced identity and access management solutions in the face of evolving cyber threats and complex IT environments. While facing challenges related to integration and compliance, the market offers ample opportunities for vendors to provide sophisticated identity analytics solutions that enable organizations to enhance their security posture, streamline operations, and ensure regulatory compliance.

US Identity Analytics Market is poised to grow at sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Largest Segment

Solutions

Fastest Growth

Services

Growth Rate

4.4% CAGR

Global Identity Analytics Market ($ Bn)
Country Share for North America Region (%)
Global Identity Analytics Market By Component ($ Bn)
Global Identity Analytics Market By Component (%)

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Global Identity Analytics Market Segmental Analysis

The global identity analytics market is segmented on the basis of component, deployment, and region. In terms of component, the market is segmented into Solutions, Services. Based on deployment, the market is segmented into on-Premise, and cloud. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Identity Analytics Market Analysis by Component

The largest segment in the Identity analytics market is Solutions. Identity analytics solutions provide organizations with advanced capabilities to analyze and manage identity-related data, detect anomalies, and ensure secure access to resources. These solutions offer features such as user behavior analytics, identity risk scoring, access controls, and identity governance. With the increasing need for robust identity and access management solutions, organizations are investing in cutting-edge identity analytics solutions to enhance their security measures and protect sensitive data. As a result, the Solutions segment holds the largest market share in the Identity analytics market.

The fastest growing segment in the Identity analytics market is Services. Identity analytics services include consulting, implementation, integration, training, and support services offered by vendors and service providers. These services help organizations effectively implement and optimize identity analytics solutions, ensuring seamless integration with existing IT systems and providing ongoing support. As the complexity of IT environments increases and organizations seek expertise in implementing identity analytics solutions, the demand for services is witnessing significant growth. Service providers play a crucial role in assisting organizations in maximizing the value of identity analytics solutions, driving the growth of the Services segment in the market.

Identity Analytics Market Analysis by Deployment

The largest segment in the Identity analytics market is cloud deployment. Cloud-based identity analytics solutions offer organizations flexibility, scalability, and accessibility. They eliminate the need for extensive on-premise infrastructure and provide the advantage of remote access, allowing organizations to securely analyze and manage identity-related data from anywhere at any time. With the increasing adoption of cloud computing and the growing preference for agile and cost-effective solutions, the cloud deployment segment holds the largest market share in the Identity analytics market.

The fastest growing segment in the Identity analytics market is on-premise deployment. While cloud deployment dominates the market, on-premise deployment remains relevant for organizations with specific security and compliance requirements. On-premise deployment provides organizations with complete control over their data, allowing them to manage identity analytics solutions within their own infrastructure. This deployment option is particularly favored by industries such as government, finance, and healthcare, where data privacy and regulatory compliance are critical. As organizations seek to balance control and security, the on-premise deployment segment is experiencing significant growth in the Identity analytics market.

Global Identity Analytics Market By Component, 2023 (%)

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Global Identity Analytics Market Regional Insights

North America has a strong presence in the market and therefore emerged dominant in 2022 due to the high adoption of advanced technologies and the presence of several key players in the region. The United States, in particular, holds a significant share of the market, driven by the increasing focus on cybersecurity and compliance regulations. The region's advanced IT infrastructure, coupled with the need for robust identity and access management solutions, contributes to the dominance of North America in the global market.

The fastest-growing region in the global Identity analytics market is the Asia Pacific. The Asia Pacific region is witnessing rapid economic growth, digital transformation, and increasing cybersecurity threats. Countries such as China, India, Japan, and South Korea are investing heavily in cybersecurity measures and identity management solutions to protect critical assets and combat cyber threats. The growing adoption of cloud computing, mobile technologies, and e-commerce platforms in the region further drives the demand for identity analytics solutions. As a result, the Asia Pacific region is experiencing significant growth and emerging as a key market for identity analytics.

Global Identity Analytics Market By Region, 2024-2031
  • Largest
  • Fastest

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Global Identity Analytics Market Dynamics

Identity Analytics Market Drivers

Increasing Adoption of Zero Trust Security Framework

  • In 2022, organizations are increasingly adopting the Zero Trust security framework, which focuses on verifying and validating every user and device before granting access to resources. This approach requires advanced identity analytics solutions to continuously monitor user behavior, analyze access patterns, and detect anomalies in real-time. The implementation of the Zero Trust model is driven by the rising number of cyber threats and the need for stronger authentication and access controls. It fuels the demand for identity analytics solutions that provide granular visibility and insights into user activities, enabling organizations to implement robust security measures.

Growing Emphasis on Regulatory Compliance

  • Regulatory compliance continues to be a driving factor in the Identity analytics market. In 2022, organizations face an increasingly complex regulatory landscape, with data protection and privacy regulations becoming stricter worldwide. For example, the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States impose stringent requirements for handling and securing personal data. To comply with these regulations, organizations require identity analytics solutions that can provide comprehensive visibility into user identities, access controls, and audit trails. The need for regulatory compliance acts as a driver for the adoption of identity analytics solutions.

Identity Analytics Market Restraints

Data Privacy and Security Concerns

  • While the demand for identity analytics solutions is growing, organizations face challenges related to data privacy and security. The collection and analysis of sensitive identity-related data raise concerns about data breaches and unauthorized access. Organizations must ensure robust security measures to protect the privacy of individuals' information and comply with data protection regulations. Addressing these concerns requires investment in advanced encryption techniques, secure data storage, and adherence to industry best practices, which can pose challenges and restraints in the adoption of identity analytics solutions.

Integration Complexities

  • Another potential restraint in the Identity analytics market is the complexity of integrating these solutions into existing IT infrastructures. Organizations often have heterogeneous IT environments with multiple systems, applications, and databases. Integrating identity analytics solutions with these diverse systems can be challenging, requiring extensive configuration, customization, and collaboration among different stakeholders. The integration process may involve data mapping, synchronization, and alignment of various identity sources, which can be time-consuming and resource-intensive. Overcoming integration complexities is crucial for successful deployment and utilization of identity analytics solutions.

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Global Identity Analytics Market Competitive Landscape

The global identity analytics market is highly competitive in nature, with several key players vying for majority of the market share and offering a wide range of identity analytics solutions. These companies are focused on innovation, strategic partnerships, and expanding their product portfolios to cater to the evolving needs of organizations in managing identity and access management effectively. The competitive landscape of the Identity analytics market is characterized by intense competition, technological advancements, and a focus on delivering comprehensive solutions that help organizations effectively manage identity and access management. The key players mentioned above are at the forefront of this competitive landscape, driving innovation and providing organizations with robust identity analytics solutions to address evolving security challenges.

Identity Analytics Market Top Player’s Company Profiles

  • SailPoint Technologies Holdings, Inc. (US)
  • Microsoft Corporation (US)
  • RSA Security LLC (US)
  • NetIQ Corporation (US)
  • Okta, Inc. (US)
  • SecureAuth Corporation (US)
  • Exabeam, Inc. (US)
  • CyberArk Software Ltd. (Israel)
  • One Identity LLC (US)
  • LogRhythm, Inc. (US)
  • Ping Identity Corporation (US)
  • Gurucul Solutions LLC (US)
  • Centrify Corporation (US)
  • Evidian (France)
  • Balabit Corp. (Hungary)
  • BeyondTrust Corporation (US)
  • Securonix, Inc. (US)

Identity Analytics Market Recent Development

  • In January 2024, Options Technology, a top provider of cloud services for finance, teamed up with OneMarketData and their main product, OneTick. This partnership lets OneTick users tap into Options' large market data collection, covering stocks, currencies, futures, options, and bonds, along with advanced analytics tools. 
  • In December 2023, TheMathCompany, also known as MathCo®, a major name in Enterprise AI and analytics, joined forces with LiveRamp, a vital player in data sharing. This partnership intends to revolutionize how big businesses handle marketing analytics. 
  • In December 2023, Beacon Platform, a one-stop platform for developers in finance, collaborated with ActiveViam, a top provider of advanced analytics for finance. This partnership made possible through the Beacon App Store, will give traders access to Beacon's collaborative platform and ActiveViam's powerful analytics engine. They plan to offer better experience and risk management for complex trading portfolios. 
  • In November 2023, Tech Mahindra, a top provider of digital services, held hands with Amazon Web Services (AWS) to create a sports cloud platform. This platform is designed to develop advanced digital tools for sports associations and give exciting and personalized experiences for sports fans around the globe. 

Global Identity Analytics Key Market Trends

  • Adoption of Artificial Intelligence and Machine Learning: Artificial Intelligence (AI) and Machine Learning (ML) technologies are playing a crucial role in shaping the Identity analytics market in 2022. AI-powered identity analytics solutions can analyze vast amounts of identity data, detect patterns, and identify anomalies or suspicious activities in real-time. Machine learning algorithms can continuously learn from user behavior and adapt to evolving threats, enhancing the accuracy of identity analytics solutions. These technologies enable organizations to detect identity-based risks, such as insider threats and unauthorized access, and take proactive measures to mitigate them. In 2022, the integration of AI and ML capabilities into identity analytics solutions is expected to drive more accurate and efficient identity risk management.
  • Focus on User Behavioral Analytics: User Behavioral Analytics (UBA) is another key trend in the Identity analytics market in 2022. UBA leverages advanced analytics techniques to analyze and interpret user behavior patterns, helping organizations identify potential risks and detect abnormal activities. By monitoring user behavior, organizations can detect identity-related threats, such as account takeover, insider threats, and unauthorized access attempts. UBA goes beyond traditional rule-based access controls and enables organizations to identify deviations from normal behavior, providing a proactive approach to identity risk management. In 2022, there will be an increased focus on incorporating user behavioral analytics into identity analytics solutions, allowing organizations to strengthen their security posture and respond to threats effectively.

Global Identity Analytics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global identity analytics market analysis, these solutions leverage advanced technologies such as artificial intelligence, machine learning, and big data analytics to provide insights into user behaviors, access patterns, and security risks. These solutions help organizations ensure secure and compliant access to critical systems and data by detecting and mitigating identity-related risks, identifying unauthorized access attempts, and streamlining identity governance processes. The market for identity analytics is driven by the increasing need for robust identity and access management solutions to combat the rising threat of cyber-attacks, meet regulatory compliance requirements, and improve operational efficiency. However, the market also faces challenges such as data privacy concerns, complex implementation processes, and the need for skilled professionals. Despite these challenges, the market presents significant opportunities for growth, including the adoption of cloud-based identity analytics solutions, increasing demand from industries such as healthcare and finance, and the emergence of advanced technologies like behavioral analytics and risk-based authentication. Overall, the global Identity analytics market is expected to witness steady growth as organizations recognize the importance of effective identity management in securing their digital assets and ensuring regulatory compliance.

Report Metric Details
Market size value in 2023
Market size value in 2031
Growth Rate 4.4%
Forecast period 2024-2031
Segments covered
  • Component
    • Solutions, and Services
  • Deployment
    • On-premise, and Cloud
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • SailPoint Technologies Holdings, Inc. (US)
  • Microsoft Corporation (US)
  • RSA Security LLC (US)
  • NetIQ Corporation (US)
  • Okta, Inc. (US)
  • SecureAuth Corporation (US)
  • Exabeam, Inc. (US)
  • CyberArk Software Ltd. (Israel)
  • One Identity LLC (US)
  • LogRhythm, Inc. (US)
  • Ping Identity Corporation (US)
  • Gurucul Solutions LLC (US)
  • Centrify Corporation (US)
  • Evidian (France)
  • Balabit Corp. (Hungary)
  • BeyondTrust Corporation (US)
  • Securonix, Inc. (US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Identity Analytics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Identity Analytics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Identity Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Identity Analytics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Identity Analytics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Identity Analytics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global identity analytics market size was valued at usd 20.67 billion in 2022 and is poised to grow from usd 21.58 billion in 2023 to usd 30.45 billion by 2031, at a CAGR of 4.4% during the forecast period (2024-2031).

The global identity analytics market is highly competitive in nature, with several key players vying for majority of the market share and offering a wide range of identity analytics solutions. These companies are focused on innovation, strategic partnerships, and expanding their product portfolios to cater to the evolving needs of organizations in managing identity and access management effectively. The competitive landscape of the Identity analytics market is characterized by intense competition, technological advancements, and a focus on delivering comprehensive solutions that help organizations effectively manage identity and access management. The key players mentioned above are at the forefront of this competitive landscape, driving innovation and providing organizations with robust identity analytics solutions to address evolving security challenges. 'IBM Corporation (US)', 'SailPoint Technologies Holdings, Inc. (US)', 'Oracle Corporation (US)', 'Microsoft Corporation (US)', 'Broadcom Inc. (Symantec Corporation) (US)', 'RSA Security LLC (US)', 'NetIQ Corporation (US)', 'Okta, Inc. (US)', 'SecureAuth Corporation (US)', 'Exabeam, Inc. (US)', 'CyberArk Software Ltd. (Israel)', 'One Identity LLC (US)', 'LogRhythm, Inc. (US)', 'Ping Identity Corporation (US)', 'Gurucul Solutions LLC (US)', 'Centrify Corporation (US)', 'Evidian (France)', 'Balabit Corp. (Hungary)', 'BeyondTrust Corporation (US)', 'Securonix, Inc. (US)'

In 2022, organizations are increasingly adopting the Zero Trust security framework, which focuses on verifying and validating every user and device before granting access to resources. This approach requires advanced identity analytics solutions to continuously monitor user behavior, analyze access patterns, and detect anomalies in real-time. The implementation of the Zero Trust model is driven by the rising number of cyber threats and the need for stronger authentication and access controls. It fuels the demand for identity analytics solutions that provide granular visibility and insights into user activities, enabling organizations to implement robust security measures.

Adoption of Artificial Intelligence and Machine Learning: Artificial Intelligence (AI) and Machine Learning (ML) technologies are playing a crucial role in shaping the Identity analytics market in 2022. AI-powered identity analytics solutions can analyze vast amounts of identity data, detect patterns, and identify anomalies or suspicious activities in real-time. Machine learning algorithms can continuously learn from user behavior and adapt to evolving threats, enhancing the accuracy of identity analytics solutions. These technologies enable organizations to detect identity-based risks, such as insider threats and unauthorized access, and take proactive measures to mitigate them. In 2022, the integration of AI and ML capabilities into identity analytics solutions is expected to drive more accurate and efficient identity risk management.

North America has a strong presence in the market and therefore emerged dominant in 2022 due to the high adoption of advanced technologies and the presence of several key players in the region. The United States, in particular, holds a significant share of the market, driven by the increasing focus on cybersecurity and compliance regulations. The region's advanced IT infrastructure, coupled with the need for robust identity and access management solutions, contributes to the dominance of North America in the global market.

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