Adult Wipes Market Updates

Global Adult Wipes Market size was valued at USD 3.98 billion in 2023 and is poised to grow from USD 4.28 billion in 2024 to USD 7.69 billion by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The adult wipes market is characterized by the presence of some large multinational companies with a strong presence across the globe. Adult Wipes manufacturers continue to prioritize technological advancements in the product. Such developments, combined with competitive pricing, are likely to help them increase their market share during the forecast period. Companies are investing heavily in R&D to differentiate their products from their competitors. Based on our research, we discovered that to gain a competitive advantage, the company has implemented various expansion strategies such as capacity expansions, online presence strengthening, and new product launches. Based on our research we also found that in the global adult wipes market Companies are also taking advantage of contract manufacturing opportunities from various manufacturers and selling their products under their brand names. 'The Clorox Company (United States)', 'Kimberly-Clark Corporation (United States) ', 'Nice-Pak Products, Inc. (United States) ', 'Procter & Gamble (United States) ', 'S. C. Johnson & Son (United States) ', 'Rockline Industries (United States) ', 'Diamond Wipes International Inc. (United States) ', 'National Wiper Alliance (United States) ', 'Albaad (Israel) ', 'Edgewell Personal Care (United States) ', 'Hengan International Group (China) ', 'Sofidel Group (Italy) ', 'Kruger Inc. (Canada) ', 'Svenska Cellulosa AB (Sweden) ', 'CMPC Tissue SA (Chile) ', 'Asian Pulp & Paper (Indonesia) ', 'Premier Care Industries (United States) ', 'Orchid Paper Products Company (United States) ', 'Sani Professional (United States) ', 'PDI Healthcare (United States)'

The adult wipes market is being driven by the increased use of adult wipes for hygiene purposes, particularly when clean water is scarce. Furthermore, the advantages of adult wipes for infection prevention, as well as their disposable nature, are enticing customers to buy more adult wipes. The market is also driven by an increasing old-age population, urbanization, and rising consumer expenditure on personal hygiene products. Cost, convenience, hygiene, performance, ease of use, time savings, and consumer-centric aesthetics are the major product characteristics influencing growth.

The COVID-19 (coronavirus) outbreak has more than doubled the global demand for wet wipes, particularly in countries affected by the pandemic, such as the United States, India, Brazil, Russia, and the United Kingdom. Many manufacturers have traditionally relied on China for raw materials used in the production of various types of wet wipes. However, with supply and logistics suffering greatly, countries have been forced to look inward for raw materials. Furthermore, as COVID-19 cases have been increasing exponentially around the world, the grave risk of the virus spreading has resulted in a panic purchase of personal hygiene products such as wet wipes specifically health hygiene wipes such as adult wipes.

North America dominated the adult wipes market, accounting for more than XX % of revenue in 2021. The changing lifestyles of people, an increase in the number of working women, rising online retailing trends, and rising disposable income are the major factors driving this region. Furthermore, growing awareness of hygiene during pregnancy and other diseases is fuelling demand for adult wipes across North America. The majority of European countries, including Germany, the United Kingdom, and France, prioritize hygiene and are willing to spend money on high-quality personal care and hygiene products. Furthermore, women's increasing disposable income allows them to spend more on premium personal care and hygiene products, including adult wipes.