Adult Diapers Market

Global Adult Diapers Market Size, Share, Growth Analysis, By Gender(Male & Female), By Distribution Channel(Institutional sales, Retail stores), By Product Type(Reusable and Disposable) - Industry Forecast 2024-2031


Report ID: SQMIG35C2021 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 86 | Figures: 76

Global Adult Diapers Market Insights

Global Adult Diapers Market size was valued at USD 10.9 billion in 2019 and is poised to grow from USD 11.56 billion in 2023 to USD 19.71 billion by 2031, growing at a CAGR of 6.1% in the forecast period (2024-2031).

One of the most prevalent issues among people is incontinence. Over 424 million people experienced incontinence in the world in 2019, according to the Global Forum on Incontinence. Females are more likely than guys to experience incontinence. The key drivers of the adult diapers market are the rising incidence of incontinence and the growing geriatric population. By 2030, the world's ageing population is predicted to total 1.4 billion people, creating a massive business potential, according to the United Nations. Absorbents for incontinence are quickly becoming a lucrative sector. The popularity of incontinence undergarments is rising as a result of well-known brands like TENA, Poise, Always Discreet, Sure Care, and others continuing to provide more secrecy, comfort, and confidence in leading a normal life. The taboo and social stigma around the use of incontinence absorbent products are being eradicated as there is a growing understanding of incontinence. In the past, people were reluctant to address incontinence or to seek medical attention. But as patients become more informed, they are increasingly expecting goods that boost their self-esteem, offer comfort, are more covert, and are kind to their skin. This has in turn motivated producers to spend money on research and the creation of goods with superior fluid management. For instance, Essity released New ConfioAir Breathable Technology in November 2017; this material will be utilised to create all of the company's underwear, briefs, and other incontinence products. The creation of goods specifically for men and women as well as the appearance of smart diapers have become significant developments in the adult diapers market. According to a study conducted by Essity for their product TENA Men, the percentage of male consumers purchasing TENA Men for themselves rose by 8% in 2019. This demonstrates how popular specifically made incontinence underpants are among men. Additionally, the market is expected to grow significantly due to the usage of sensors in diapers to stop overflow and unintentional leaks.

US Adult Diapers Market is poised to grow at a sustainable CAGR for the next forecast year.

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Global Adult Diapers Market size was valued at USD 10.9 billion in 2019 and is poised to grow from USD 11.56 billion in 2023 to USD 19.71 billion by 2031, growing at a CAGR of 6.1% in the forecast period (2024-2031).

The adult diapers market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability. 'Kimberly-Clark Corporation', 'Svenska Cellulosa Aktiebolaget (SCA)', 'Unicharm Corporation', 'First Quality Enterprises, Inc.', 'Procter & Gamble Co.', 'Ontex Group NV', 'Domtar Corporation', 'Medline Industries, Inc.', 'Abena A/S', 'Essity Aktiebolag (formerly SCA Hygiene Products)', 'DSG International (Thailand) Public Company Limited', 'Hengan International Group Company Limited', 'Daio Paper Corporation', 'Nippon Paper Industries Co., Ltd.', 'Chiaus (Fujian) Industry Development Co., Ltd.', 'Fujian Hengan Group Ltd.', 'Principle Business Enterprises, Inc.', 'TZMO SA', 'Mega Soft (Fujian) Hygiene Products Co., Ltd.', 'PBE Inc.'

Adults frequently experience incontinence issues. One of the key elements that is projected to increase demand for incontinence underwear is the growing senior population. The Globe Health Organization (WHO) predicts that by the end of 2050, there will be 2 billion people in the world who are 60 or older, up from 900 million in 2015. The adult diapers market is anticipated to soar as a result of this, as well as the huge increase in aged care services and the widespread use of disposable diapers.

The introduction of new products with high levels of absorption, odour control, and skin-friendly materials has successfully increased consumer demand for incontinence undergarments. For instance, Kimberly-Clark debuted their Poise UltraThin Active Collection of pads and liners with wings in May 2019 to provide women more stability. In order to understand the demands of the patients and introduce solutions that meet those needs, the manufacturers are investing a lot of money. During the forecast period, this is anticipated to help fuel demand for incontinence absorbent products. In addition, the market for adult diapers is projected to increase quickly due to the quick adoption of technologies like sensors and smart diapers that avoid unintentional overflows and discomfort.

The majority of the adult diapers market share was held by Europe, which brought in US$ 3.79 billion in 2018. The growing number of customer education programmes, the normalisation of social issues associated to incontinence, and the growing emphasis on geriatric care are major factors attributed to Europe's dominant position. Over 50 million people in Europe are incontinent, according to Eurocare, which is likely to increase demand for incontinence absorbent goods there. The market in North America is anticipated to grow strongly during the forecast period, largely as a result of rapid adoption of disposable incontinence absorbent products, strong government support, and high increase in online sales. Essity said that in North America, each person used 450–500 units of incontinence absorbent products in 2018. Thus, it is anticipated that increased use of incontinence undergarments will help the market expand in North America. Growing adult populations, particularly in China and India, a large pool of potential customers, and an increase in pregnancies are the main drivers of the Asia Pacific market. WHO estimates that 120 million Chinese citizens will be 80 years of age or older by 2050. The demand for incontinence underwear in China is probably going to increase as a result. The market is expected to grow in the Middle East and Africa as a result of the expanding popularity of home care services and the demand for hygiene products. Due to the increased incidence of urine incontinence and the waning social stigma around the use of incontinence absorbent products, the market for these goods in Latin America is expected to soar.

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Adult Diapers Market

Product ID: SQMIG35C2021

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