Global Whiskey Market

Whiskey Market Size, Share, Growth Analysis, By Product(Irish Whiskey, Scotch Whiskey), By Quality(Scotch Whiskey, Premium Products), By Distribution Channel(On-Trade, Off-Trade) - Industry Forecast 2024-2031

Report ID: SQMIG30D2006 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 92 | Figures: 70

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Whiskey Market size was valued at USD 65 billion in 2022 and is poised to grow from USD 69.23 billion in 2023 to USD 114.57 billion by 2031, growing at a CAGR of 6.5% in the forecast period (2024- 2031). 

The competitive environment of the Whiskey Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Leading brands invest in research and development to introduce new flavors, packaging formats, and health-focused variations to cater to changing consumer preferences. They often set the trends in the industry. 'Diageo', 'Pernod Ricard', 'William Grant and Sons', 'Suntory Holdings Ltd', 'Brown Foreman', 'Allied Blenders and Distillers Pvt Ltd', 'Angus Dundee Distillers Plc', 'Bacardi Limited', 'Constellation Brands Inc', 'King Car Group', 'La Martiniquaise', 'the Edrington Group', 'Chivas Brothers', 'Whyte & Mackay'

The anticipated surge in demand for blended whiskey indicates a robust growth trajectory, attributed primarily to the expanding consumer base worldwide. Notably, the super-premium segment is poised for significant growth, particularly within developed countries such as the U.K., France, the U.S., and Canada in the forthcoming years. Several factors contribute to this projected expansion, including the driving forces of "innovation and premiumization" within the industry.

The rising escalating demand for alcoholic beverages is poised to significantly bolster the growth of the whiskey industry. This surge is attributed to several factors, including shifting consumer preferences, rapid urbanization trends, and the burgeoning purchasing capacity of the middle-class demographic. In recent years, there has been a notable upswing in alcohol consumption, propelled by these influential factors. As an illustration, data sourced from the American Addiction Centers underscores this trend, indicating an annual consumption exceeding 445 billion liters worldwide across categories encompassing wine, beer, and spirits. This substantial consumption volume underscores the robust and expanding market for alcoholic beverages on a scale.

In North America, there has been a sharp upsurge in the count of premium product manufacturers, a trend that has gained momentum in recent years. The escalating demand for these products has acted as a magnet, drawing in numerous new companies to enter the market.

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Global Whiskey Market

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