Global Anti-Aging Market Size, Share, Growth Analysis, By Product(Facial Cream & Lotion, Eye Cream & Lotion), By Distribution channel(Hypermarket & Supermarket, Specialty Store), By Application(Anti-wrinkle treatment, anti-pigmentation) - Industry Forecast 2024-2031

Anti-Aging Market size was valued at USD 60.42 billion in 2019 and is expected to reach USD 119.6 billion by 2031, growing at a CAGR of 7.9% during the forecast period (2024-2031).

The major players in the market are concentrating on research and development by including organic and natural anti-aging products in their product lines to meet the shifting demands of customers.In addition, the major players in the market are working together and forming strategic alliances to expand their distribution networks both online and offline.In addition, the market participants are employing novel strategies to educate customers and increase consumer awareness of anti-aging products. 'Unilever Group', 'GALDERMA LABORATORIES L.P.', 'Procter & Gamble (P&G) Company', 'Nu Skin Enterprises Inc.', 'Hologic Inc.', 'Pierre Fabre S.A.', 'Shiseido Company Limited', 'Candela Corporation', 'Home Skinovations Ltd.', 'Estee Lauder'

Women are the primary target market for anti-aging products. The reason for this is that women place a high value on their skin's beauty and health. As a result, numerous anti-aging products and methods have been introduced over the past ten years. In today's world, people are more concerned about their health and skin. The physical appearance is also given the utmost importance. Additionally, everyone values a person with a positive personality. As a result, there is a growing market demand for anti-aging products due to all of the aforementioned factors. In addition, the major market players are utilizing cutting-edge manufacturing methods for anti-aging products. As a result, the global anti-aging market is expected to expand during the forecast period as a result of the rising demand for anti-aging methods and products.

It is anticipated that the segment's growth will be boosted by the growing demand for anti-stretch mark products as a result of the rising prevalence of obesity, particularly among the elderly, and the increasing focus of major companies on the introduction of cutting-edge devices and products for the treatment of stretch marks. For instance, in January 2018, the pregnancy brand Hatch, which is based in New York, introduced a belly mask that helps reduce stretch marks and provides hydration. Hope Smith, a model from the United States, launched her own skincare line MUTHA in November 2019 with two products to treat stretch marks in pregnant women.

Asia Pacific captured the largest share of the global anti-aging market in 2021.  Due to rising concerns about acne, sunburns, melanoma, and the harmful effects of UV rays and pollutants, consumers in China and India's emerging markets are likely to increase their use of cosmetics and skincare products. Demand is expected to rise because consumers in the region are increasingly concerned about early signs of aging.In 2017, a report by Cosmetics Design Asia found that 30% of urban Chinese consumers between the ages of 20 and 49 thought their skin condition showed early signs of wrinkles or lines.As a result, nearly 39% of Chinese women in this age group stated that anti-aging skincare products are an essential part of their routine.