Global Yoga Tourism Market

Yoga Tourism Market Size, Share, Growth Analysis, By Type of Tourist(Adventure Tourists, Cultural Tourists), By Gender(Women and Men) - Industry Forecast 2024-2031


Report ID: SQMIG25Q2004 | Region: Global | Published Date: April, 2024
Pages: 223 | Tables: 62 | Figures: 75

Yoga Tourism Market Insights

Global Yoga Tourism Market size was valued at USD 164.26 Billion in 2022 and is poised to grow from USD 173.95 Billion in 2023 to USD 275.17 Billion by 2031, at a CAGR of 5.9% during the forecast period (2024-2031).

Yoga tourism has developed and expanded along with the "travel to feel better" trend. Yoga travel is a type of wellness travel. Yoga is characterised as the union of the body, mind, and soul. Yoga is frequently recommended as a way to improve breathing, decrease stress, build muscle, and increase flexibility. Many wellness companies have created online yoga and meditation sessions to help clients reduce their mental stress. Yoga Alliance, Yoga Journal, and Ipsos Public Affairs surveyed 2,000 people in total and 1,700 yoga practitioners. The latest survey shows that Americans spent $16 billion on equipment, classes, and accessories, up from $10 billion three years ago. Yoga practitioners spent $5.8 billion on courses and $4.6 billion on clothing, both of which are more than double of what they were a few years ago. Yoga, exercise, and spa vacations accounted for 17.8%, 17.1%, and 16.5% of all wellness getaways, respectively, according to a survey by Compareretreats.com Ltd. Retreats for detoxification (8.1%) and anti-stress (9.7%) were fourth and fifth, respectively. Detox getaways (8.1%) and anti-stress (9.7%) programmes took the fourth and fifth spots, respectively. Those who make a living off of regularly practising yoga are known as "yoga travellers." Daily or bimonthly yoga practice is devoted to half of them. In a nearby yoga studio, most of them attended yoga classes.

US Yoga Tourism Market is poised to grow at a sustainable CAGR for the next forecast year.

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Yoga Tourism Market size was valued at USD 164.26 Billion in 2022 and is poised to grow from USD 173.95 Billion in 2023 to USD 275.17 Billion by 2031, at a CAGR of 5.9% during the forecast period (2024-2031).

A small number of well-established businesses and recent newcomers define the market. A lot of major players are putting more of an emphasis on the expanding yoga tourism trend. The businesses are broadening their range of services in an effort to maintain market share. 'Yoga International (US)', 'Yoga Journal (US)', 'Yoga Alliance (US)', 'Gaia, Inc. (US)', 'BookYogaRetreats (Netherlands)', 'CorePower Yoga (US)', 'Pure Yoga (Hong Kong)', 'Ananda in the Himalayas (India)', 'Manduka (US)', 'Liforme (UK)', 'YogaWorks (US)', 'Iyengar Yoga Institute of San Francisco (US)', 'Yoga Download (US)', 'YogaGlo (US)', 'Yogaworks (US)', 'Wanderlust (US)', 'Sivananda Ashram Yoga Retreat (Bahamas)', 'Yogaville (US)', 'Tripaneer (Netherlands)', 'Yoga retreats Spain (Spain)'

As more people become aware of the physical, mental, and emotional benefits of practicing yoga, there is a growing interest in yoga tourism as a way to combine travel with wellness. Yoga is known to have numerous health benefits, including stress reduction, improved flexibility, increased strength, better posture, and improved immune function. It is also believed to have mental health benefits, such as reducing anxiety and depression and improving overall well-being.

Online yoga classes and apps have become increasingly popular in recent years, providing travellers with the flexibility to practice yoga from anywhere in the world, at any time. Several online platforms offer yoga classes, including YogaGlo, YogaDownload, and Glo. These platforms offer a wide variety of classes, from traditional yoga practices to yoga-inspired workouts, and cater to a range of skill levels, from beginners to advanced practitioners.

With a 54.8% market share in 2023, the Asia Pacific region held the majority of the market. The United Nations World Tourism Organization (UNWTO) conducted data that shows that outbound passengers from Asia and the Pacific now make up 37.0% of all tourists worldwide, with spending on international travel doubling in the last ten years (APAC). Practically every aspect of the health business has been influenced by Asian healing theories and practices for decades, from yoga and Ayurveda to traditional Chinese medicine's concept of balance and vitality.

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Global Yoga Tourism Market

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