White Tea Market Size

White Tea Market size was valued at USD 1.87 billion in 2023 and is poised to grow from USD 2.0 billion in 2024 to USD 3.44 billion by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).

Growing knowledge of benefits related to white tea is one of the major drivers for the global white tea market. White tea has antioxidant properties, promotes heart health, boosts metabolism, and exhibits anti-aging properties. As consumers increasingly value wellness and seek more natural, functional beverages, white tea has emerged as a leader in the premium segment of tea.

The global white tea market is rising steadily in recent years, as consumers increasingly demand healthier beverages, and their awareness of the health benefits associated with white tea is increasing along with the expanding demand for organic and premium tea varieties. White tea retains the delicate flavor and minimum processing and is rich in antioxidants, polyphenols, and catechins; thus, health-conscious consumers mostly look for it. Also, this market benefits from a growing trend toward natural and plant-based ingredients in the functional beverage sector. The growth of specialty teas and artisanal blends in white tea has resulted in consumer demand for higher quality as well as sustainably sourced white tea.

Several key market trends are shaping the growth trajectory of the white tea market. There is a clear premium trend wherein white tea consumers in particular are willing to pay a premium for quality, organic, and ethically sourced white tea products. This trend is most pronounced in the developed markets of North America and Europe, where discerning consumers are actually looking for transparency in sourcing and production. Expansion was also driven by advancements in technology and digital platforms, which make this beverage accessible to a wider global marketplace. Brands are using DTC models, subscription-based tea services, and influencer marketing to reach niche audiences and expand their customer base.

The other major trend is the increasing use of white tea in functional beverages and wellness products. As people increasingly require more natural immunity boosters, white tea drinks are being launched with herbal extracts, vitamins, and probiotics added to them. Also, the RTD tea market is booming, as more and more consumers are look for a healthy beverage solution that can be very quickly consumed. Further, the beauty and skincare industry incorporates white tea extracts into cosmetic products to benefit from its anti-aging and antioxidant properties. Sustainability is a priority, with firms emphasizing eco-friendly packaging, fair trade, and carbon-neutral initiatives to remain in sync with green-aware consumer trends. With constraints such as production expense and competition from other specialty teas such as green and matcha tea, the white tea market is on a consistent growth path, fueled by changing consumer trends and ongoing product innovations.

White Tea Eau Florale, Elizabeth Arden launches in June 2024 into the White Tea fragrance line and is a refreshing and sophisticated new scent for the travel retail consumers. The launching took place simultaneously across several major international travel retail hubs, situating the brand in a market segment with extremely high visibility. By capitalizing on the rising demand for luxury fragrances inspired by natural ingredients, Elizabeth Arden strengthens its presence in the premium beauty and wellness sector. Over the next 4–5 years, this expansion is expected to enhance brand loyalty, drive global sales, and influence other luxury brands to explore white tea-infused product innovations.

Twinings launched "Superblends," a new line of white tea products infused with health-enhancing ingredients such as turmeric, green tea, and echinacea, in December 2021. This innovation is well in line with the increasing demand for functional beverages that offer wellness benefits beyond the traditional consumption of tea. By diversifying its offerings, Twinings is targeting health-conscious consumers looking for natural immunity-boosting solutions. Over the next 4–5 years, this product line is expected to drive the adoption of white tea as a key ingredient in the wellness sector, inspiring other brands to develop similar functional blends and expanding the global market for premium white tea products.

In December 2024, Supreme, a food and e-liquids manufacturer, bought the assets of Typhoo Tea, a well-known British tea company, for £10.2 million. The acquisition is a drastic shift in the tea sector as Supreme seeks to rebrand Typhoo using its strong distribution network and marketing strategies. The new development is supposed to revive the Typhoo brand in the global tea market over the next 10 years, which could lead to novel white tea products and new retail strategies. Further, it will inspire other companies that are in the non-traditional beverage business to invest in and revamp legacy brands.

In August 2023, Unilever announced a major investment in sustainable tea production by expanding its plantations in Kenya and Tanzania, focusing on high-quality white tea cultivation. This initiative is part of the company’s long-term commitment to eco-friendly agricultural practices, aiming to meet increasing consumer demand for ethically sourced and organic tea. It is going to take 10 years in this way, but this investment is going to lift Unilever's position as a leader of the premium white tea segment, establish sustainable farming across the industry, and encourage other companies to adopt environmentally responsible tea production methods.